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ICYMI: "Brand Safety Summit Series: In a #cookieless future, advertisers and marketers will have to find ways to optimize data and measurements to target the right audience. Affinity Solutions CEO Jonathan Silver shares what he's doing to address that challenge." Check out the full video below: https://hubs.ly/Q01fGqfY0
Retail sales exceeded expectations, however looking deeper into the data, Jonathan Silver of Affinity Solutions shared with Tim Story of US News & World Report a positive trend that hasn't been seen in months. Click the link below to learn more.
CEO of Affinity Solutions, Jonathan Silver, talks to Cheddar News on the latest inflation numbers released April 12th and the impact on consumer spending.
"Omnicom Media Group’s Annalect unit and Affinity Solutions have struck a partnership that lets the data and analytics unit managing Omnicom’s Omni operating and orchestration system/platform access Affinity’s massive warehouse of data solutions fueled by credit- and debit-card usage information. The multiyear exclusive agreement enables Omni to mainline data solutions from Affinity’s Panorama platform directly into its platform in a bid to more effectively measure outcomes for Omnicom clients."
Affinity Solutions continues to be a valuable resource for what’s happening in the consumer economy, with daily spend data from thousands of banks. See below link to an article from Dow Jones Newswire and MarketWatch explaining more!
We are excited to announce our new partnership with Affinity Solutions and introduce our My Offers solution to the financial industry. Now, banks can deliver high-value, card-linked offers with contextual, personalized mobile app experiences. "Our partnership helps bring contextual data insights and offers to the financial industry, providing better options and privacy, ultimately leading to better decisions and lives,” said Flybits' Chief Growth Officer, Gerti Dervishi about the collaboration.
Our CEO, Jonathan Silver, was featured in the US News & World Report, where he shared our view of the economy and the impact of the Delta variant on retail sales.
Check out this article where our Chief Revenue Officer, Phil Lore, explains how Affinity Solutions is conducting a joint research initiative evaluating organizations’ readiness for data deprecation across digital channels, increased consumer privacy demands and regulations, and the use of alternative data sources to combat these significant disruptions to the marketing ecosystem.
Check out this article where our CEO, Johnathan silver, shares his thoughts on who’s driving the spending patterns tied to rising Consumer Confidence with U.S. News & World Report.
Our CEO, Jonathan Silver shared thoughts with Kristin Larson at Forbes.com about the Census Bureau’s report that retail sales declined last month. The good news is that while sales declined month to month, the year-over-year numbers for February are up 6%!