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The importance of email marketing to communicate and drive business results was on full display in 2020, and as many marketers are kicking off the New Year with leaner budgets, the question is: how do you get the most ROI out of your email programs? Check out this Email on Acid whitepaper offering expert advice for maximizing your email marketing budget, including from our own Spencer Kollas.
Ansira on LinkedIn: Maximizing Your Email Budget
A note from our CEO:
A Note From Our CEO: January 8, 2021 - Ansira
The customer experience competition is real, and as expectations continue to rise in today’s “age of the customer,” the first step to excel is by looking inward. Ansira’s Strategy Director Emily Martínez breaks down the why and how on performing a CX audit to identify critical gaps in your customer experience and stay ahead of the competition.
Identifying Critical Gaps in Your Customer Experience (CX)
When Synovus rolled out their enhanced credit card program, they called on the Ansira team to help tell the story to cardholders in a highly targeted way. Read how this dynamic content campaign delivered distinct results for the brand.
Dynamic Content Drives Rewarding Behavior for Synovus
Customer journey orchestration can be a valuable tool for maximizing cross-channel engagement and conversion, but only 39% of marketers surveyed are currently utilizing defined journey maps, and 51% said they are either building or planning to build into strategies in 2021. Listen in on this fireside chat with Ansira SVPs Amanda Goodwin and Mike Weaver for more insights on Customer Journey Mapping.
Customer Journey Mapping: Ansira Fireside Chat
Distributed sales models provide a significant revenue stream for brands, but understanding exactly what motivates your partners and drives the best revenue and growth is often complex. In her latest blog, Ansira Channel VP Courtney Jane Acuff shares insight on a few things you can do to transform your incentive program.
When Was the Last Time You Took a Second Look at Your Incentive Program? - Ansira
Happy holidays from our team to yours! We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. Check out the finished product along with a behind-the-scenes look at the creative process.
Behind the Scenes With Our Interactive Holiday Card
Congrats Lincoln Motor Company for topping the charts among luxury brands in the J.D. Power 2020 Sales Satisfaction Index Study. We’re proud to support you on this journey with customers in the driver seat.
Lincoln, Mini top J.D. Power Sales Satisfaction Index
When customer data is plentiful but disparate, CDPs can be a marketer's ticket to the elusive "single view" of a customer. Get the rundown on Customer Data Platforms in this pre-Covid chat between Ansira experts Mike Weaver and Spencer Kollas.
Video - Innovate the CX: CDPs
Ansira is proud to join the Atlanta Marketing Community's diversity and inclusion initiative by taking The A Pledge to create more inclusive opportunities in both Atlanta and the marketing community as a whole.