Check out your Company Bowl for anonymous work chats.
“Global advertising technology provider Centro has upgraded its Basis platform with machine learning optimisations for viewability, cost-per-acquisition (CPA) and video completions to give programmatic advertisers automated targeting across digital devices. Basis is claimed to be the first software system that offers a self-learning omni-channel demand side platform integrated with features that automate the entire digital media process.” Read more in Rapid TV News: http://glassdoor.com/slink.htm?key=vMuCp
Centro expands artificial intelligence video ad decisioning on Basis platform
In this month’s episode, we found someone who beat the system (legally, of course) and worked his way up to the executive-level in just six years! As CEO and Board Director of WPP’s data practice, the Data Alliance, Anas Ghazi manages data strategy and marketing on a global scale. Listen in as we discuss his original career aspirations, dedication to harnessing the power of data, and the sacrifices he’s made to secure a meteoric rise to the top. Click here for Centro's AdTech Unfiltered podcast: http://glassdoor.com/slink.htm?key=vMH0f
Growth Hack Your Ad Career (with Anas Ghazi) - Centro
“Categories: demand-side platform: display DSP and mobile DSP and retargeting. Centro is a Chicago-based ad-tech company that stands out from the pack, thanks to its buy-side offerings. Basis—the company’s proprietary platform—unifies programmatic and direct media buys, helps marketers manage their cross-channel campaigns and offers business intelligence insights. This all-in-one tool was initially debuted to be an answer to an ad-tech ecosystem that Shawn Riegsecker, Centro’s CEO, saw cluttered with too many small players doing too many small jobs.” Read more about Centro’s recognition in three tech categories in Adweek. http://glassdoor.com/slink.htm?key=vMRIG
Presenting the Winners of Adweek's Readers' Choice: Best of Tech Awards
Centro announced the availability of a two-way API integration with FreeWheel, A Comcast Company, to deliver end-to-end digital media automation. The pairing of Basis by Centro with FreeWheel’s Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and collections for their services. Basis sends contracts, media activation and delivery data into Strata for billing and reconciliation in real-time, with the information automatically rationalized and formatted. As a result, agencies accelerate client billing and vendor payments. Read our press release: http://glassdoor.com/slink.htm?key=vMRPL
Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation - Centro
“The Illinois Technology Association recognized some familiar faces and some new ones with its CityLights awards Thursday. Shawn Riegsecker of advertising software firm Centro won CEO of the year.” Read more in Crain’s Chicago Business. http://glassdoor.com/slink.htm?key=vMYvA
Look who won tech group's CityLights awards - Centro
“But our lists—Adweek 50, Brand Genius, The Hot List, Media Agency of the Year, etc.—rarely put you, our reader, at the center of deciding which companies are the best of the best. This year, we introduced our Best of Tech Awards to remedy this, highlighting 24 categories that sit at the cross-section of today’s advertising world: ad tech. No matter your title or function, we pride ourselves in arming you with the knowledge and skills to help you do your job better. These are the companies that made the cut as the finalists you said do it best.” See what categories Centro was chosen for in the Adweek Reader's Choice awards. http://glassdoor.com/slink.htm?key=vMyBJ
Here's Who You Picked for Our First-Ever Best of Tech Awards Finalists
Centro released an interactive model for advertisers and agencies to calculate the estimated financial value they may gain by automating through Centro’s Basis platform. By filling in values such as annual digital ad spend, digital team size and more—marketers receive an estimate of the economic impact based on their specific business environment. Read more here: http://glassdoor.com/slink.htm?key=vMcMF
Independent Research Firm Creates Calculator for Advertisers to Estimate Financial Value of Automating Through Centro's Basis Platform - Centro
Get to know Joanna Vahlsing, one of the senior leaders at Centro. She talks to Illinois Technology Association (ITA) about program management, diversity in tech, and other interests in business and life. Read more here: http://glassdoor.com/slink.htm?key=vMcX1
“As consumers, we believe privacy is important and our data should be protected. However, OS providers have taken a laissez-faire, Ayn Randian stance on consumer privacy. The prevailing industry mindset is that it’s the consumer’s responsibility to read, understand and ultimately accept the terms and conditions of the apps they download. But we all know that’s ridiculous. Most consumers lack the time and knowledge to become technology and legal experts relative to Terms of Service (TOS), data and consumer privacy usage.” Read more in International Business Times about consumer privacy from Centro’s CEO, Shawn Riegsecker: http://glassdoor.com/slink.htm?key=vMlyd
Google, Apple Are Making It Easy To Steal Your Data. Here's How
U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video). This is leading to more media investment. The latest IAB Internet advertising and revenue report (prepared by PricewaterhouseCoopers) stated that digital audio advertising revenue reached $2.3 billion in 2018 — a 22.9% full-year increase over 2017’s revenue of $1.8 billion. Read more from Centro's Ryan Manchee in MarTechSeries: http://glassdoor.com/slink.htm?key=vM4He
Tuning in to Digital Audio Advertising