Basis Technologies

6y

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He’s developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines. Listen here: http://glassdoor.com/slink.htm?key=vMeJC

Basis Technologies

6y

“App-ads.txt, the mobile in-app and connected TV version of the industry’s ads.txt anti-fraud measure, has received enough momentum among app developers that major demand-side platforms are now prepared to enforce it. In June, Centro’s DSP began to enforce app-ads.txt, and sometime later this summer Google’s DSP plans to begin enforcing the measure as well.” Read more in Digiday: http://glassdoor.com/slink.htm?key=vMe2r

Basis Technologies

6y

“In a move that creates yet another option for legacy media-buying systems provider MediaOcean, digital native Centro is teaming with Comcast’s FreeWheel to offer a one-stop solution for managing campaigns end-to-end, from planning to bill payments. That last part is an especially important development. Although it seems like a mundane part of the business, reconciling and paying the supply side is where some of the most friction occurs in the media-buying process.” Read more in MediaPost. http://glassdoor.com/slink.htm?key=vMium

Basis Technologies

7y

“Our mission is to build the most comprehensive, automated, and intelligent media-buying platform in the world. We have set out to be the most widely-used and adopted platform in the world, measured by the amount of dollars transacted through it. So that’s our goal, and we are intently focused on it.” Read more about the growth of Centro’s platform, Basis, in Forbes. http://glassdoor.com/slink.htm?key=vMtME

Basis Technologies

7y

“Ad tech is a multibillion-dollar behemoth that’s drawing devotees in every industry, from real estate to retail. So it shouldn’t be surprising that politicians are getting savvy about the space as well. Though internet-driven political campaigns are almost as old as the internet itself, in-house media strategies were rare in the pre-Obama era, according to Grace Briscoe, who leads the Candidates and Causes unit for the ad-tech company Centro. Per Briscoe, since the 2012 election cycle, candidates are bringing digital in-house and building out those teams in much the same way as big brands are building out their own in-house teams.” Read more in Adweek: http://glassdoor.com/slink.htm?key=vMtFh

Basis Technologies

7y

“Triton Digital’s a2x programmatic marketplace for streaming audio and podcast inventory is securing a spot in Centro’s Basis, a demand side platform where advertisers and agencies go to purchase digital ad inventory. The alliance puts Triton’s inventory in front of digital buyers while for Centro, it bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals.” Read more in Inside Radio: http://glassdoor.com/slink.htm?key=vMEEo

Basis Technologies

7y

“In what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were bought programmatically. The finding, which comes from an analysis of buys made via Centro’s Basis system, is anecdotal, but likely is indicative of underlying shifts taking place among political media-buying specialists and their campaign teams. Basis is a SaaS-based platform enabling agencies, clients and media specialists to buy digital media either direct of programmatically. Some users use it as a self-serve interface, while others use it as a managed service operated by Centro’s experts, but the net of all the political media buys is that 60% were purchased programmatically, while only 16% were “direct” buys negotiated with publishers. Twenty-three percent were social and 1% search.” Read more in MediaPost: http://glassdoor.com/slink.htm?key=vMB1m

Basis Technologies

7y

“Two years ago, the ad-tech company Centro took a four-year, $100 million gamble on designing a proprietary platform that was meant to bundle together disparate pieces of mar tech into one convenient piece of software. It looks as if that gamble paid off. Today, Centro announced that more than 200 customers—including RVA Media Group, Braintrust Agency and Strategic Placement Group—have signed on to use its platform, Basis.” Read more in Adweek: http://glassdoor.com/slink.htm?key=vMBPl

Basis Technologies

7y

“New data out from Centro, one of the biggest programmatic (automated) digital ad companies, finds that more political campaigns are starting to use digital TV and streaming audio ads to reach voters. Centro managed digital ad spend for over 300 state and local races last cycle. Why it matters: The advertising industry has been slow to embrace connected TV ads because they’re still pretty expensive at this point due to being hard to scale. But political campaigns are more willing than most marketers think to burn that kind of cash if it means reaching a potential voter with more precision.” Read more in Axios: http://glassdoor.com/slink.htm?key=vM92r

Basis Technologies

7y

Happy Mental Health Month! We’re taking time this May to examine how we can better promote mental wellbeing in ourselves, our workplace and communities. Like anything else worth doing, maintaining mental health takes effort, diligence and a certain level of honesty—both with ourselves and the people around us. Read more on Centro's blog: http://glassdoor.com/slink.htm?key=vMdRn