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      Basis Technologies

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      Basis Technologies
      7y

      What is ads.txt and how does it protect advertisers and publishers? Centro's Ian Trider offers some insight. Read more in The Drum: http://glassdoor.com/slink.htm?key=vQZuH

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      glassdoor.com

      As fraudsters target ads.txt, industry calls for uncluttered supply chain

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      Basis Technologies
      7y

      Centro is dominating the DSP market! We have the #1 rank in the category on G2 Crowd's Winter 2019 report. G2 Crowd scores products and vendors based on reviews gathered from its user community. Learn more here: http://glassdoor.com/slink.htm?key=vQoAt

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      glassdoor.com

      Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report - Centro

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      Basis Technologies
      7y

      Centro earns Chicago’s #2 Best Place to Work on Built in Chicago’s 2019 list. Built In’s “Best Places to Work” list rates companies based on their employer benefits and employee submitted compensation data. Rank is determined by the combined score in each of these categories. Read more in Built in Chicago. http://glassdoor.com/slink.htm?key=vQ3rB Find out why you should work here. We've got positions open throughout North America.

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      glassdoor.com

      100 Best Places To Work In Chicago 2019 | Built In Chicago

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      Basis Technologies
      7y

      "Shawn Riegsecker may be the world’s most durable ad tech founder, but he didn’t plan it that way. Riegsecker founded Centro in 2001 to automate the manual work required to plan and buy local digital ads. After years of development, he scrapped and reengineered the platform with programmatic in mind." Listen more on the AdExchanger podcast: http://glassdoor.com/slink.htm?key=vQ3ey

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      glassdoor.com

      Podcast: A DSP's Story | AdExchanger

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      Basis Technologies
      7y

      This month’s topic? Amazon Advertising Platform. We brought in Centro’s programmatic solutions director, Lindsey Freed, to give us the breakdown. Read more: http://glassdoor.com/slink.htm?key=vQOQH

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      glassdoor.com

      Ask the Expert: What is Amazon Advertising Platform? - Centro

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      Basis Technologies
      7y

      Centro's Ian Trider lends some thoughts about the role of Apple in the industry's fight agains ad fraud. Read more in AdAge: http://glassdoor.com/slink.htm?key=vQODT

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      glassdoor.com

      Will Apple join latest industry fight against ad fraud?

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      Basis Technologies
      7y

      This month’s topic? Machine learning. We brought in Centro’s VP of customer success, Steve Monti, to give us the breakdown. Read more: http://glassdoor.com/slink.htm?key=vQhIY

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      glassdoor.com

      Ask the Expert: What is Machine Learning? - Centro

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      Basis Technologies
      7y

      Centro announced more than 100 new agencies have signed up to use Basis to converge their digital media planning, buying, trading, operations, campaign analytics and business intelligence into a singular platform. Read our press release: http://glassdoor.com/slink.htm?key=vQhdj

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      glassdoor.com

      More than 100 Agencies Sign-On to Basis Software by Centro within Nine Months of Launch - Centro

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      Basis Technologies
      7y

      "Centro has signed on 100 agencies for self-serve software contracts in the first three quarters of 2018. The growth has promoted the company to budget between 140 and 150 employees to the payroll in 2019. Shawn Riegsecker, Centro CEO, said the company’s growth is partially attributable to its platform Basis. It automates direct-to-vendor media buying, programmatic advertising, and universal campaign reporting that includes search and social, business intelligence reporting, and media operations." Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQJFt

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      glassdoor.com

      Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019

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      Basis Technologies
      7y

      "In April 2018, Centro surveyed 50 US digital marketers who work on political campaigns and more than three-fourths of respondents said that programmatic advertising will be a key part of their midterm strategies. Grace Briscoe, vice president of candidates and causes at Centro, spoke to eMarketer about how political advertisers are approaching digital ad buying." Read more in eMarketer: http://glassdoor.com/slink.htm?key=vQSVS

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      glassdoor.com

      How Political Advertisers on Deadline Utilize Programmatic - eMarketer Trends, Forecasts & Statistics

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