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Centro, a Chicago-based advertising technology company, is giving its 700 employees a half-day off on Election Day to encourage voter turnout among its mostly millennial workforce. About 300 employees are in Chicago, with the rest scattered across more than 20 states. “We’re going to turn Election Day into a national holiday for our employees,” said Centro’s CEO, Shawn Riegsecker. Read more in Chicago Tribune: http://glassdoor.com/slink.htm?key=vQqoT
Paid time off on Election Day: 'Democracy should trump commerce'
"At Centro, we enacted a new policy this week where we are making Election Day in the U.S. and Canada a national holiday going forward. For all national election days, our employees are getting a half-day paid time-off so they have the requisite time, space and freedom to vote." Read more on Centro's blog: http://glassdoor.com/slink.htm?key=vQqUH
Get Out the Vote by Making Election Day a National Holiday
“Knowing how to execute a programmatic-driven campaign isn’t a requirement for a career in the ad tech ecosystem. But it helps a lot, whether you end up running campaigns or supporting the people who do. Here’s a lesson plan to help people on their professional path toward programmatic advertising.” Read more from Centro's Steve Monti in MediaPost: http://glassdoor.com/slink.htm?key=vQxg1
A Lesson Plan For Programmatic Advertising Careers
"Centro announced the availability of proprietary audience data targeting segments. Interest Segments by Centro targets consumers based on past digital content consumption within an appropriate relevant period of time about relevant topics — giving advertisers a comprehensive view of customer’s interests, life stages and personalities." Read our press release: http://glassdoor.com/slink.htm?key=vQxXL
Centro Creates Proprietary Audience Data Targeting Segments in Basis Digital Media Platform
"This month’s topic: blockchain. We talked to Ben Bring, Centro’s VP of client services, for the break down." http://glassdoor.com/slink.htm?key=vQQTZ
Blog - Ask the Expert: What's Blockchain?
"Centro announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Summer 2018. In each of G2 Crowd’s quarterly DSP reports from the past year, Basis, Centro’s digital media platform, received the highest G2 score in this category. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Read more: http://glassdoor.com/slink.htm?key=vQQda
Centro Continues to Attain No. 1 Rank for Demand Side Platforms According to Latest G2 Crowd Summer 2018 Software Report
“As programmatic media becomes an industry mainstay, more marketers want to engage with programmatic through a self-service model utilizing their own staff to operate demand-side platforms (DSPs). Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness.” Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQIwH
Four Pillars Of Programmatic Readiness
"Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and overarching business goals. While company goals may differ, Centro can offer you a tested framework to create the optimum marketing budget for your business. Develop your plan, and consider your priorities, marketing channels—and even the average advertising cost of your competitors." Read more on our blog: http://glassdoor.com/slink.htm?key=vQIAy
How to Budget for Digital Marketing Projects
“Ads.txt is sort of the store directory. It’s Rolex saying here are the authorized places to buy a Rolex. But the [authorized] store could be selling fake Rolexes on the side. Ads.cert is the certificate of authenticity traceable back to the manufacturer,” said Ian Trider, director of RTB platform operations at Centro and member of the IAB Tech Lab’s OpenRTB working group. Read more in Digiday: http://glassdoor.com/slink.htm?key=vQms6
Ads.cert is the digital media's latest effort to combat fraud - Digiday
"There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to clear the air. Which brings us here—about to shed light on a few of the grey areas within the complex digital ad world we all know and love. Let’s bust some myths!" Read more on our blog: http://glassdoor.com/slink.htm?key=vQG2L
5 Myths of Programmatic