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"A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- either explicitly or implicitly -- according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro." Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQ1rl
Agencies Say Programmatic Has Been Re-Integrated With Conventional Media-Buying Groups
“In April, Centro surveyed over 50 US digital marketers who work on political campaigns. More than three-fourths of respondents said that programmatic advertising will be a key component of their midterm strategy. About seven in 10 said their overall digital budgets will increase this election season compared with last year’s.” Read more in eMarketer. http://glassdoor.com/slink.htm?key=vQ1eA
Political Advertisers Will Lean on Programmatic During Midterms - eMarketer
“When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying technology, The Basement set out to integrate parts of the campaign strategy that brought in social, search, traditional, and out-of-home strategies.” Read more in MediaPost. http://glassdoor.com/slink.htm?key=vQp1g
Schlage Takes Innovative Programmatic Media-Buying Approach To TV
"Centro announced the addition of Steven Jones as VP of product development. A veteran technology architect and SaaS product developer, Steven has a 25-year career building software for large scale industries. He is joining Centro’s multi-disciplined technology and product team that is ramping for additional growth in the next six months, with nearly 20 open positions in engineering, product design, IT and more. Including other business groups, Centro aims to add 60+ new team members this year." Read our press release: http://glassdoor.com/slink.htm?key=vQpUS
Centro Bolsters Technology Team by Adding Steven Jones as VP of Product Development
"In June, we kick off another summer of our internship program. As we get ready to welcome our new “Centerns,” let’s take a look at what our 2017 Centerns have been up to! We talked to a few of them that were hired full-time following their internships." Read more: http://glassdoor.com/slink.htm?key=vQTrV
Where Are Our Centerns Now - Summer 2018 Edition
"As Centrons, we have a multitude of reasons to be proud of ourselves and our company – from our constant community-improving endeavors, to the awards we win for being one of the best places to work in the U.S. Our culture plays an enormous factor in everything that we do, and there is definitely a difference when our employees are no longer surrounded by fellow Centrons. Don’t take my word for it; just ask some of our Boomerangs!" Read more: http://glassdoor.com/slink.htm?key=vQTPM
Get to Know Our Boomerang Employees
“The death of media-buying direct from publishers, at the hands of so-called private marketplaces (PMPs) and even open real-time bidding (RTB), is greatly exaggerated. Indeed there’s data indicating that programmatic buying is growing and becoming the most popular way to buy digital media. But there are a lot of factors that complicate the argument.” Read more from Centro’s Christine Kim in PerformanceIN: http://glassdoor.com/slink.htm?key=vQKzK
Private Marketplaces vs Direct Buying - Why Not Use Both?
Centro announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment, then analyzing performance to see what ad worked best based on creative, device, location and time of day. Read more: http://glassdoor.com/slink.htm?key=vQWoi
Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform
Centro announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting. Pixalate is a global intelligence platform and ad fraud-protection provider offering a comprehensive suite of products that bring transparency to programmatic advertising. Centro’s Basis gain access to technology to measure when ads are viewable. Read more: http://glassdoor.com/slink.htm?key=vQWyM
Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform
Centro announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Read our press release: http://glassdoor.com/slink.htm?key=vQ6p9
G2 Crowd's Spring 2018 Software Report Names Centro as the Best Demand Side Platform