Basis Technologies

2y

"Whether we officially hit a recession or not, inflationary fears and economic anxieties are causing brands to slash ad spend. But at the same time, brands expect better performance than ever, and they often want to reach people on an ever increasing number of channels. To deliver on these promises with limited resources, media agencies need to streamline their workflows to reduce friction, save time and money, and optimize results." Read more from Tyler Kelly of Basis Technologies in AdvertisingWeek.

Basis Technologies

3y

"Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis platform enables advertisers to manage campaigns across a variety of platforms, making it easy to understand and optimize performance data." Read more in MediaPost.

Basis Technologies

3y

Basis Technologies is ranked No. 1 for Best Places to Work among small- and medium-sized businesses in #Chicago! To determine the Best Workplaces in Chicago in 2023, Fortune partnered with global people analytics firm Great Place To Work US to analyze survey feedback representing nearly 50,000 U.S. employees. Read more for the full list and click through to find out what makes Basis Technologies awesome for professionals.

Basis Technologies

3y

"Triton Digital, through a partnership with Basis Technologies, will enable marketers to streamline and consolidate advertising across podcast, streaming and terrestrial broadcast radio via the Triton Audio Marketplace. The expanded partnership, announced Wednesday, gives brands and agencies programmatic guaranteed buying access to broadcast radio ads. It solves the challenge of media buyers gaining access to all forms of audio through one platform, and to expand campaigns into broadcast media." Read more in MediaPost.

Basis Technologies

3y

"Each year, ThinkLA celebrates Southern California’s advertising, marketing, and media superstars. We continue to honor campaigns, agencies, clients, marketers, media partners, and individuals that exemplify the best our region has to offer." Basis Technologies is a finalist in two categories for the ThinkLA IDEA Awards - 'Partner of the Year' and 'DIG (Diversity, Inclusion and Gender Equity).' Read more on ThinkLA.

Basis Technologies

3y

"Top Workplaces 2023: The best small companies to work for in Colorado" Basis Technologies is one of the top workplaces -- number 26 among small businesses for ALL of Colorado.

Basis Technologies

3y

"Basis Technologies, which supports cloud-based workflow automation, on Wednesday will announce the addition of its cookieless data offerings through a partnership with location-based data partners from Peer39, an independent data company. The idea is to help marketers “break the addition of user IDs.” Read more in MediaPost.

Basis Technologies

3y

Basis Technologies today announced its new web URL at https://basis.com. Although its web address has changed, Basis Technologies’ mission and focus stay the same: to improve the lives of the people working in digital media.

Basis Technologies

3y

“Basis Technologies can now use marketers’ first-party CRM data to engage existing customers across any digital device. The feature, which helps advertisers overcome targeting challenges from the loss of signals, is automated in the Basis platform through an integration with LiveRamp. Spinutech, an Iowa-based full-service agency with 160 employees throughout the country, is one of the first to use the integration to support creative, content, search engine optimization and more.”

Basis Technologies

3y

"As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers spent a lot of their 2022 midterm digital budgets on video inventory, according to a report released by the ad platform Basis Technologies. Breaking it down: Of the more than $130 million in political ad spend that flowed through the Basis Technologies platform in 2022, 68% was spent on video inventory, and 24% was spent on display inventory. Native ads and audio ads represented 3% and 1%, respectively. A quarter of those political advertising dollars were spent in the 10 days leading up to Election Day, Basis found." Read more in Marketing Brew.