Basis Technologies

3y

This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. “The short-term benefits are likely to be more organic in nature than anything an advertisement or marketer could influence,” Amy Rumpler, senior vice president of paid search and social at Basis Technologies, said in emailed comments. “For now, the focus seems to be on building user trust and engagement with the tools themselves.” Read more in MarketingDive.

Basis Technologies

3y

Shawn Riegsecker, CEO and Founder of Basis Technologies, thinks that the targeted advertising industry has painted itself into this inevitable corner with its refusal to seriously self-regulate: “In a perfect world, the industry would have already created a strong self-regulatory body with the capability to identify, penalize, and ban bad actors from participating in the industry. Industry self-regulation, without meaningful consumer, publisher, and marketer data privacy guardrails, and governing authority to mete out punishments, wouldn’t fit the definition of “regulation”. Read more in CPO Magazine

Basis Technologies

3y

"In some ways, AI already has its virtual fingerprints all over digital advertising. Machine learning, which most would consider falling under the larger “AI” umbrella, is at the heart of programmatic advertising and real-time bidding. And digital advertising platforms leverage AI to facilitate custom campaign optimizations, facilitate time savings, reduces ad spend waste to optimize media, increase conversions with best device type, placement, price, and inform decision-making with real-time data and insights." Read more in our blog post.

Basis Technologies

3y

"Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it placed No. 3 on the 2023 Ad Age Best Places to Work. This is the second year in a row the company has been ranked in the top five of this list. Ad Age is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape. Its Best Places to Work list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership." Read our press release.

Basis Technologies

3y

"Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began using it in November with a direct deal with Hulu through Disney ad sales promoting a luxury brand.”

Basis Technologies

3y

“Ad tech firm is No. 3 on Ad Age’s 2023 Best Places to Work list among companies with more than 200 employees. Basis is adjusting to changing workforce dynamics by holding in-person onboarding sessions to acclimate new hires to the corporate culture. During the pandemic’s peak, new employees all joined virtually—but that is changing, Barron said. The company expects to keep hiring in the coming year despite the foreboding economic winds that have rattled the ad industry. Basis is looking at expanding its product and engineering teams, Barron said. Basis has partnerships with Ginger for mental health services. It offers access to Headspace for mindfulness and Maven for new parents.” Read more in AdAge (subscription).

Basis Technologies

3y

“Discussions on quiet quitting have been circulating around the internet for the past several months. The origins being sourced from TikTok over the summer, the popularized term refers to the philosophy of not quitting a job but instead committing to the minimum workload required.  Now business leaders including those in the advertising world are left to reflect on how much the trend is permeating their individual workforces. If the great resignation of the past year was any indication, it can be expected that the answer is, possibly a lot.” Read more from Basis Technologies’ Noor Naseer in SmartBrief.

Basis Technologies

3y

“Declining ad spend and talent gaps have made it a daunting time in the digital advertising industry, which has historically been rife with turnover even in the best of times.  Rather than doubling down on endless hours of work and cutthroat culture, all players in the digital media ecosystem can persist by being more open, empathetic, and helpful.  Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success.” Read more from Basis Technologies’ Katie Risch in StreetFight.

Basis Technologies

3y

"Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per order has remained stable, it’s likely a worthwhile investment. For advertisers focused on higher funnel objectives like awareness or reach, however, here are some alternative options." Read more from Basis Technologies' Amy Rumpler in AdExchanger.

Basis Technologies

3y

"Fortunately, many employers (including, it may be worth mentioning, Basis Technologies) have begun investing in an array of benefits to support their employees’ mental health and general wellness. Whether it’s a week off, Zoom-free Fridays, or a paid subscription to mindfulness and meditation app Headspace, these perks and gestures are one way companies can show their staffers that they care about their wellbeing and are taking measures to support them in the battle against burnout."