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After a 13-month rollout and over 900 installations, Cathey Gundlach, Vice President of Merchandising, took the stage to share powerful insights on Retail 2.0 with our Carpet One Floor & Home, Flooring America, and Flooring Canada members. As flooring and consumer trends continue to evolve, one thing is certain: Retail 2.0 has transformed how customers shop for flooring. By harnessing data-driven insights through our personal experience platforms and utilizing advanced tools, we are equipping our cooperative to better understand consumer behavior and confidently shape the future of Retail 2.0. “Our mission has always been simple: to make flooring shopping seamless, enjoyable, and aligned with how people want to shop today,” Gundlach said. “By eliminating friction and frustration at every step, we ensure customers feel as excited about their finished floors as they did when they first started imagining them.” Retail 2.0 is not just a strategy—it’s a revolution in how we connect with and serve our customers.
After a 13-month rollout and over 900 installations, Cathey Gundlach, Vice President of Merchandising, took the stage to share powerful insights on Retail 2.0 with our Carpet One Floor & Home, Flooring America, and Flooring Canada members. As flooring and consumer trends continue to evolve, one thing is certain: Retail 2.0 has transformed how customers shop for flooring. By harnessing data-driven insights through our personal experience platforms and utilizing advanced tools, we are equipping our cooperative to better understand consumer behavior and confidently shape the future of Retail 2.0. “Our mission has always been simple: to make flooring shopping seamless, enjoyable, and aligned with how people want to shop today,” Gundlach said. “By eliminating friction and frustration at every step, we ensure customers feel as excited about their finished floors as they did when they first started imagining them.” Retail 2.0 is not just a strategy—it’s a revolution in how we connect with and serve our customers.
We're thrilled to have had Frank Chiera, Senior Vice President of Marketing and Advertising, take the main stage lat week to unveil our cutting-edge digital marketing strategies for 2025. Our mission has always been clear: transforming engagements into leads and leads into sales. Building on valuable feedback from our members, we’re evolving our approach with localized campaigns designed to help them capture more market share and strengthen their position in an increasingly competitive landscape. As Chiera puts it, "This year is about fine-tuning— taking everything we've learned from our members and executing it with precision, excellence, and a commitment to service and follow-through."
We're thrilled to have had Frank Chiera, Senior Vice President of Marketing and Advertising, take the main stage lat week to unveil our cutting-edge digital marketing strategies for 2025. Our mission has always been clear: transforming engagements into leads and leads into sales. Building on valuable feedback from our members, we’re evolving our approach with localized campaigns designed to help them capture more market share and strengthen their position in an increasingly competitive landscape. As Chiera puts it, "This year is about fine-tuning— taking everything we've learned from our members and executing it with precision, excellence, and a commitment to service and follow-through."
In our ever-evolving industry, education and collaboration remain at the heart of our approach. That’s why we launched three incredible days in Orlando with a full day dedicated to learning. Our members participated in over 40 dynamic sessions covering various topics, including staff development, leadership strategies, installation best practices, and business operations. These sessions addressed key industry challenges, empowering members to enhance their business practices, attract and retain top talent, and streamline operational efficiency. Nicole Harding, Vice President of CCA University, welcomed our members to a day of learning and growth, "Each session is an opportunity to learn from experts in the industry and gain best practices from your peers. You can take the lessons from these sessions and immediately put them to use to grow your business and support your staff."
In our ever-evolving industry, education and collaboration remain at the heart of our approach. That’s why we launched three incredible days in Orlando with a full day dedicated to learning. Our members participated in over 40 dynamic sessions covering various topics, including staff development, leadership strategies, installation best practices, and business operations. These sessions addressed key industry challenges, empowering members to enhance their business practices, attract and retain top talent, and streamline operational efficiency. Nicole Harding, Vice President of CCA University, welcomed our members to a day of learning and growth, "Each session is an opportunity to learn from experts in the industry and gain best practices from your peers. You can take the lessons from these sessions and immediately put them to use to grow your business and support your staff."
Last week at our conneXtion convention, we hosted the Women of CCA luncheon, bringing together a dynamic group of women to foster meaningful conversations and build connections. Attendees heard from exceptional female leaders who shared their journeys, invaluable insights, and goals for the New Year. As we look ahead, we encouraged the Women of CCA to reflect on their aspirations by selecting one word representing the story they strive to tell in 2025.
Last week at our conneXtion convention, we hosted the Women of CCA luncheon, bringing together a dynamic group of women to foster meaningful conversations and build connections. Attendees heard from exceptional female leaders who shared their journeys, invaluable insights, and goals for the New Year. As we look ahead, we encouraged the Women of CCA to reflect on their aspirations by selecting one word representing the story they strive to tell in 2025.
Meet Matthew Eggers, the Business Improvement Manager at CCA Global Partners! For the past three and a half years, the University team has benefitted from Matthew's expertise and dedication. His work has focused on supporting members in planning for the future of their businesses, providing financial guidance, operational planning, and value alignment to help preserve and transition the legacy of these family-owned businesses. A self-proclaimed "problem solver," Matthew collaborates closely with our members, equipping them with the tools and knowledge they need to make informed decisions for their businesses. His insights go beyond theory—Matthew is a three-time business owner, giving him a first hand understanding of the challenges and pressures of building a sustainable enterprise. When working with members, he holds a profound belief: these aren't just business owners -- they're families. Thank you, Matthew, for your unwavering commitment to our mission and for your genuine and lasting impact on our members. We are lucky to have you on our team!
Meet Matthew Eggers, the Business Improvement Manager at CCA Global Partners! For the past three and a half years, the University team has benefitted from Matthew's expertise and dedication. His work has focused on supporting members in planning for the future of their businesses, providing financial guidance, operational planning, and value alignment to help preserve and transition the legacy of these family-owned businesses. A self-proclaimed "problem solver," Matthew collaborates closely with our members, equipping them with the tools and knowledge they need to make informed decisions for their businesses. His insights go beyond theory—Matthew is a three-time business owner, giving him a first hand understanding of the challenges and pressures of building a sustainable enterprise. When working with members, he holds a profound belief: these aren't just business owners -- they're families. Thank you, Matthew, for your unwavering commitment to our mission and for your genuine and lasting impact on our members. We are lucky to have you on our team!
Join us in celebrating our December Employee Spotlight: Bridgett Haberstroh! As a Rebate Coordinator, Bridgett plays a vital role in ensuring precision and accuracy in monthly reporting, helping our members receive their well-earned dividends and positively impacting their bottom line. She is part of a dedicated team focused on saving members money and uncovering every available opportunity for savings. For Bridgett, the best part of working at CCA is her incredible team, whose shared mission inspires her daily. Her meticulous attention to detail ensures that our members enjoy accurate reporting and maximized rebates, allowing their businesses to thrive with the best possible savings. Thank you, Bridgett, for your hard work and dedication! You make our team stronger, and both CCA and our members are fortunate to have you.
Join us in celebrating our December Employee Spotlight: Bridgett Haberstroh! As a Rebate Coordinator, Bridgett plays a vital role in ensuring precision and accuracy in monthly reporting, helping our members receive their well-earned dividends and positively impacting their bottom line. She is part of a dedicated team focused on saving members money and uncovering every available opportunity for savings. For Bridgett, the best part of working at CCA is her incredible team, whose shared mission inspires her daily. Her meticulous attention to detail ensures that our members enjoy accurate reporting and maximized rebates, allowing their businesses to thrive with the best possible savings. Thank you, Bridgett, for your hard work and dedication! You make our team stronger, and both CCA and our members are fortunate to have you.
Join us in celebrating Frank Santaniello's remarkable 20-year milestone with the CCA family! From joining the CCAU team in 2004 to accepting the position of Vice President of Member Services in 2017, Frank has seamlessly embraced CCA’s values and culture, leaving an indelible mark on the organization. Frank was also a founding member of the NEX40 group, a CCA initiative designed for members aged 40 and under to connect, exchange ideas, and foster collaboration as the next generation of small business leaders. He has steadfastly advocated for our members, sharing his expertise and insights to help countless small business owners succeed. His dedication, and deep understanding of member needs have made him an invaluable asset not only for our members but also his colleagues. Keith Spano, President of Carpet One Floor & Home, highlights Frank’s impact, saying, "Frank’s 20 years of service is a tremendous milestone, and I know I speak for the retail team and our members when I say how much we appreciate his passion and dedication to our cause. The future of CCA is bright with people like Frank among our ranks." Beyond his professional contributions, Frank participates in Spartan Races and Tough Mudder competitions, demonstrating the same drive and determination that define his career. He loves his family, Italian food, and New England sports teams! Thank you, Frank, for an incredible 20 years of leadership, commitment, and excellence. We're lucky to have your expertise!
Join us in celebrating Frank Santaniello's remarkable 20-year milestone with the CCA family! From joining the CCAU team in 2004 to accepting the position of Vice President of Member Services in 2017, Frank has seamlessly embraced CCA’s values and culture, leaving an indelible mark on the organization. Frank was also a founding member of the NEX40 group, a CCA initiative designed for members aged 40 and under to connect, exchange ideas, and foster collaboration as the next generation of small business leaders. He has steadfastly advocated for our members, sharing his expertise and insights to help countless small business owners succeed. His dedication, and deep understanding of member needs have made him an invaluable asset not only for our members but also his colleagues. Keith Spano, President of Carpet One Floor & Home, highlights Frank’s impact, saying, "Frank’s 20 years of service is a tremendous milestone, and I know I speak for the retail team and our members when I say how much we appreciate his passion and dedication to our cause. The future of CCA is bright with people like Frank among our ranks." Beyond his professional contributions, Frank participates in Spartan Races and Tough Mudder competitions, demonstrating the same drive and determination that define his career. He loves his family, Italian food, and New England sports teams! Thank you, Frank, for an incredible 20 years of leadership, commitment, and excellence. We're lucky to have your expertise!
Introducing Kaeleigh Barker – one of CCA Global Partners' brightest stars! 🌟 Join us in celebrating her incredible work and all the energy she brings to the team! 👏 Kaeleigh officially became part of the CCA family 10 years ago as a Content Specialist within our CCA For Social Good division. However, her journey with us began even earlier, interning during her winter and summer breaks while she was still in school. Over the years, she has taken on a variety of roles, including Communications Specialist and Director of Strategy. Her present role is on the CCA For Social Good team as the Director of Growth and Engagement, where she drives brand development, builds communications strategies, participates in nonprofit market development, and supports the advancement of our childcare market. In 2014, she collaborated with Howard Brodsky on a groundbreaking cooperative research project that ultimately led to the creation of Cooperatives for a Better World. Denise Sayer, Kaeleigh's supervisor, shares, "Kaeleigh is an amazing asset to CCA Global Partners, its divisions and a true friend and colleague to all the people she has worked with over the years." Outside of work, Kaeleigh is passionate about field hockey, mountain biking, and playing the piano as a self-taught musician. She’s also an avid dog lover and is rarely seen without her loyal companion, Otis! Congratulations on an incredible 10 years—your expertise and support have been invaluable across all our divisions.
Introducing Kaeleigh Barker – one of CCA Global Partners' brightest stars! 🌟 Join us in celebrating her incredible work and all the energy she brings to the team! 👏 Kaeleigh officially became part of the CCA family 10 years ago as a Content Specialist within our CCA For Social Good division. However, her journey with us began even earlier, interning during her winter and summer breaks while she was still in school. Over the years, she has taken on a variety of roles, including Communications Specialist and Director of Strategy. Her present role is on the CCA For Social Good team as the Director of Growth and Engagement, where she drives brand development, builds communications strategies, participates in nonprofit market development, and supports the advancement of our childcare market. In 2014, she collaborated with Howard Brodsky on a groundbreaking cooperative research project that ultimately led to the creation of Cooperatives for a Better World. Denise Sayer, Kaeleigh's supervisor, shares, "Kaeleigh is an amazing asset to CCA Global Partners, its divisions and a true friend and colleague to all the people she has worked with over the years." Outside of work, Kaeleigh is passionate about field hockey, mountain biking, and playing the piano as a self-taught musician. She’s also an avid dog lover and is rarely seen without her loyal companion, Otis! Congratulations on an incredible 10 years—your expertise and support have been invaluable across all our divisions.
Meet Sean Pare, the Director of Operations in our Savings4Members division! CCA Global Partners has been fortunate to have Sean as a valuable member of the Savings4Members division for the past 12 years. His steadfast dedication has been a driving force, even as the division was in its formative stages, defining its mission and validating its business model. Assuming the role of Director of Operations seven years ago, Sean has inspired his team to consistently deliver substantial savings on products and services that our members rely on daily. In the past year, Sean has guided the Savings4Members division to implement several innovative initiatives aimed at maximizing member savings. The "Behind the Savings" social media series, aimed at effectively communicating the division's mission, processes, and team members to a digital audience, is a prime example. The series has now evolved into a long-standing program that recognizes and celebrates the hard work Sean's team does every day. We are immensely grateful for Sean's dedication, hard work, and unwavering commitment to our members. His significant contributions have positively impacted our cooperative, and we look forward to his continued leadership!
Meet Sean Pare, the Director of Operations in our Savings4Members division! CCA Global Partners has been fortunate to have Sean as a valuable member of the Savings4Members division for the past 12 years. His steadfast dedication has been a driving force, even as the division was in its formative stages, defining its mission and validating its business model. Assuming the role of Director of Operations seven years ago, Sean has inspired his team to consistently deliver substantial savings on products and services that our members rely on daily. In the past year, Sean has guided the Savings4Members division to implement several innovative initiatives aimed at maximizing member savings. The "Behind the Savings" social media series, aimed at effectively communicating the division's mission, processes, and team members to a digital audience, is a prime example. The series has now evolved into a long-standing program that recognizes and celebrates the hard work Sean's team does every day. We are immensely grateful for Sean's dedication, hard work, and unwavering commitment to our members. His significant contributions have positively impacted our cooperative, and we look forward to his continued leadership!
Please join us in celebrating Brynna O'Neal; CCA Global's Central Processing Expeditor extraordinaire! Brynna joined the ProSource team in Earth City, MO 10 years ago as an Expeditor. There, she excelled at her role and proved her natural talent for the operational tasks and behind-the-scenes processes. That made her transition onto the Operations team and her current role in 2017 that much easier! In the last 7 years, Brynna has touched countless reports, orders, and documents, resulting in over 100 million dollars in flooring sales. Her ability to form meaningful relationships with vendors and builders has been invaluable to the team and CCA Global Partners. Brynna's supervisor, Melissa Newman, shares, "If there ever was a behind the scenes figure who helps make the machine run, Brynna is that person. Her attention to detail and knack for organization just makes all our lives a little bit easier and allows the Sales team to focus on what they do best." Thank you for all you do Brynna! The CCA family and our ProSource builders are lucky to have you!
Please join us in celebrating Brynna O'Neal; CCA Global's Central Processing Expeditor extraordinaire! Brynna joined the ProSource team in Earth City, MO 10 years ago as an Expeditor. There, she excelled at her role and proved her natural talent for the operational tasks and behind-the-scenes processes. That made her transition onto the Operations team and her current role in 2017 that much easier! In the last 7 years, Brynna has touched countless reports, orders, and documents, resulting in over 100 million dollars in flooring sales. Her ability to form meaningful relationships with vendors and builders has been invaluable to the team and CCA Global Partners. Brynna's supervisor, Melissa Newman, shares, "If there ever was a behind the scenes figure who helps make the machine run, Brynna is that person. Her attention to detail and knack for organization just makes all our lives a little bit easier and allows the Sales team to focus on what they do best." Thank you for all you do Brynna! The CCA family and our ProSource builders are lucky to have you!