GMR Marketing

1y

GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are led by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Claire E.M. Ailts, one of GMR’s Brand Designers who also serves as a Co-Lead for THRIVE, an ERG that supports persons with disabilities in the workplace. "As National Disability Employment Awareness Month closes, I've reflected about my time in THRIVE ERG. I found a home in THRIVE right from the beginning. THRIVE was the first place in my career where I felt safe to openly discuss my bipolar diagnosis. I was met with open arms, love, and acceptance. After being a member for a few years, I decided to co-lead so I could continue the welcoming legacy of THRIVE. The most impactful moments of my role has been hearing others share their stories and being in a position to show them the same community I experienced. Leading THRIVE has been a “bright bulb” experience at GMR and I am beyond excited for another year at the helm alongside my co-lead, Adam Rose. Thank you for everything, THRIVE!"

GMR Marketing

1y

As festival season wraps up around North America, GMR data scientist Mary Willcock joins the latest episode of The Voice of Experience podcast to share her experience attending Austin City Limits. And, since ACL is a two-weekend festival, Elke jumps in with her own experience in Austin, which she attended the weekend prior to Mary. Alongside Max, the group compares and contrasts things like how sustainability and waste management showed up across the festival, fashion trends for attendees, and, of course, their favorite brand activations. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y

GMR Marketing

1y

Halloween may be a week away but that didn't stop us from celebrating a little early with #GMRClient the LEGO Group.

GMR Marketing

1y

GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are lead by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. Today, we're sharing a reflection from Michelle Siporin, one of GMR’s Account Supervisors, who also serves as Co-Lead for GLOW, an ERG that supports our female StoryMakers. "GLOW serves as a beacon for many StoryMakers at GMR, myself included. I am honored to be co-leading this ERG. Since taking this role, I have grown so much and have continued to strengthen my leadership skills and step outside of my comfort zone creatively. I have been able to use this platform to not only share my passion but create a safe space for others to speak their truth. From discussing the significance of the Barbie movie to embracing travel as a solo woman, I have seen this group show unwavering support for one another. My co-lead, Peggy, and I strive to not only curate exciting programming but continue to empower our StoryMakers and the agency to never be neutral on inequity. Always know your worth and advocate for yourself!"

GMR Marketing

1y

A few of our StoryMakers just got back from the Leaders in Sport Conference in London. This year, Leaders focused on the ecosystem of global sport. As GMR’s VP of Client Consulting Alexa shared, football isn’t slowing down. So brands, make sure to get in the game—major opportunity awaits. Message Alexa or visit our website to learn more: www.gmr-fc.com

GMR Marketing

1y

GMR's Senior Director of Client Consulting Lindsay spent Friday with the future marketers of the world as the keynote speaker at University of Wisconsin-Whitewater's regional AMA conference. She shared how GMR shaped clients’ brand activations and created unforgettable experiences during the Olympic and Paralympic Games Paris 2024. We agree, the future is bright!

GMR Marketing

1y

Let’s give a round of applause to our StoryMakers celebrating a Q3 tenure milestone or promotion. 👏 Congrats to all! 🎉

GMR Marketing

1y

👋 Join us in welcoming our Q3 new hires! Welcome to GMR, StoryMakers. 🎉

GMR Marketing

1y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Gerard Littlejohn, GMR’s Senior Director of Partnership Solutions and Social Impact, who also serves as Co-Lead for Blacklight–an ERG that supports our Black StoryMakers. “Leading the Blacklight ERG allows me to proudly celebrate Black culture and foster a sense of community among my fellow StoryMakers. It's rewarding to create a safe space where Black people can authentically share experiences and perspectives at work. Being a trusted Black voice within the agency has been equally fulfilling. From mentoring entry-to-mid level StoryMakers to collaborating with senior leadership, I've had the opportunity to influence culture and push boundaries on diversity and inclusion initiatives. Being a co-lead has not only strengthened me as a leader, but also deepened my commitment to empowering Black professionals and fostering equity.”

GMR Marketing

1y

Other than selling out global football and soccer stadiums on the regular, it would appear that Taylor Swift and Lionel Messi have very little in common. But for marketers, there's more than meets the eye to the global superstardom these two cultural icons share. In this episode of the Voice of Experience, Elke and Max talk about the correlation between Swiftie crowd moments at a Taylor concert and the synchronized signing and chanting you'll hear at one of Messi's games, and they talk through the signs brands need to look for to spot the next Lio or Taylor before the rest of their competitors jump on board. Subscribe on... Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y