GMR Marketing

2y

To round out hashtag#CES2024, GMR EVP of Experience Design and Group Executive Creative Director Krista Hansen is reflecting on her experience at the event. She’s sharing how brands used innovation and intention to stand out while highlighting the importance of shaping detailed experiences and using more sensory elements in simplistic ways.

GMR Marketing

2y

You heard it here first, CES is entering a new era. GMR’s Chief Experience Officer Max Lenderman is sharing how CES has evolved into a deeper and more thoughtful event over the past few years. He is also touching on his favorite aspects and major takeaways from hashtag#CES2024 and highlighting his predictions for the future of technology.

GMR Marketing

2y

Brian Patrick Pettit, GMR EVP of Experience Design and Group Executive Creative Director, is on the ground in Vegas for hashtag#CES2024. From storytelling to user experience and innovation on display at CES - Brian has been taking notes on new ways to create memorable brand experiences. Check out what he’s seen so far.

GMR Marketing

2y

Technology is magic. hashtag#CES2024 is in full swing and GMR Group CEO Cameron Parsons is sharing all the details behind the state-of-the-art tech on display at CES. From VR to AI, the show floor is jam-packed with magical innovations and inspiring solutions. Stay tuned for more behind-the-scenes content from StoryMakers on the ground at CES this week.

GMR Marketing

2y

In case you missed it, GMR FC member Jessica Giordano spoke with Alex Manby, host of the Footballco Business Podcast. She highlights the “trifecta” of major sporting events and explains how we can apply this concept to the FIFA World Cup 26™. To Experience Football with GMR FC, visit gmr-fc.com.

GMR Marketing

2y

How will AI continue shifting our world? Industry experts, along with GMR’s very own Chief Experience Officer Max Lenderman, are giving their 2024 predictions in an AdForum round-up.

GMR Marketing

2y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Shannon Nickel, GMR’s Senior Art Director who also serves as Co-Lead for THRIVE, an ERG that supports persons with disabilities in the workplace. “Co-leading THRIVE this year taught me how to facilitate; along the way, I befriended something unexpected – silence. What used to be an unwelcome visitor became something I took ownership of guarding. A post-question silence to an engaged audience meant they were thinking and formulating a meaningful reply. It is just as important for a leader to hold the silence as it is to acknowledge and thank a member's contribution. In the future, if silence knocks on your door, let it in for a while.”

GMR Marketing

2y

Meet Max Lenderman, GMR’s Chief Experience Officer, GMR FC member and Arsenal FC fan. To learn more about GMR FC and our experts, head to gmr-fc.com.

GMR Marketing

2y

Looking for a good laugh? Our sister agency, TBWA\Worldwide, asked loved ones what they think it means to work for The Disruption® Company. If you look closely, you may even see a couple of our StoryMaker family members in there trying to figure this whole work thing out.

GMR Marketing

2y

Although three years to FIFA World Cup 26™ may seem like a long time, football moves fast. Brands, you should too. GMR’s Executive Vice President and GMR FC member Jessica Giordano spoke with Alex Manby, host of the Footballco Business Podcast, about the opportunities and challenges brands will face when activating around the biggest World Cup ever. To Experience Football with GMR FC, visit gmr-fc.com.