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Personalized, digital tools are the future — and the now — of hospital and health system marketing, while "the days of general, mass marketing are coming to a close," said Tim Shonsey, vice president of enterprise marketing for Intermountain Health. Becker's reached out to Tim about some of our health system's recent marketing wins, how staffing issues affect his department, and the opportunities that lie ahead.
Days of 'mass marketing are coming to a close,' says Intermountain Health marketing leader
When the husband of a patient at Intermountain Layton Hospital in Layton, UT needed some help setting up a Valentine’s Day surprise for his wife, the nursing team was happy to help. Mark Flanders brought in flowers and balloons for his wife, Dianne, and asked the nursing staff if they could sneak in and place the items in Dianne’s room while he took her for a walk. Their response was to take his plan and add to it exponentially. Playing the role of Cupid were nurses Cami Groll, Courtnee Bearnson, Kelsie Hair, and Michelle Hoffman. They not only arranged the balloons and flowers, but they also set up facing tables so the couple could dine together, laid out chocolates in the shape of a heart, brought in a fake candle, and wrote a special message on the white board. “While we wouldn’t have chosen the circumstances for the day,” Mark said, “we will, for sure, always remember this Valentine’s Day.”
When the husband of a patient at Intermountain Layton Hospital in Layton, UT needed some help setting up a Valentine’s Day surprise for his wife, the nursing team was happy to help. Mark Flanders brought in flowers and balloons for his wife, Dianne, and asked the nursing staff if they could sneak in and place the items in Dianne’s room while he took her for a walk. Their response was to take his plan and add to it exponentially. Playing the role of Cupid were nurses Cami Groll, Courtnee Bearnson, Kelsie Hair, and Michelle Hoffman. They not only arranged the balloons and flowers, but they also set up facing tables so the couple could dine together, laid out chocolates in the shape of a heart, brought in a fake candle, and wrote a special message on the white board. “While we wouldn’t have chosen the circumstances for the day,” Mark said, “we will, for sure, always remember this Valentine’s Day.”
Colton Edwards, ICU nurse at American Fork Hospital in American Fork, UT, was at the gym at the Pleasant Grove Recreation Center when he saw people gathered around Rick Burgin and decided to go check things out. “They’d put a backpack under his head, and they said he wasn’t breathing,” Colton says. “So, I thought, ‘This isn’t good.’ I checked his pulse and wasn’t getting anything and so, I was like, ‘Well, I guess we’re doing this.’” And he went about giving him CPR, along with DaSheek Akwenye, director of the center at the time, and they stayed at it for about 10 minutes until the EMTs arrived. Rick doesn’t remember any part of this life-saving event. In fact, he doesn’t remember his first few days in the hospital. But others have described to him what happened. “They told me if they didn’t start [CPR] on me right away, I wouldn’t have made it,” he says. The Pleasant Grove City Council later recognized Colton, DaSheek, and the EMT crew that transported Rick with its “Life Saving Award.”
Colton Edwards, ICU nurse at American Fork Hospital in American Fork, UT, was at the gym at the Pleasant Grove Recreation Center when he saw people gathered around Rick Burgin and decided to go check things out. “They’d put a backpack under his head, and they said he wasn’t breathing,” Colton says. “So, I thought, ‘This isn’t good.’ I checked his pulse and wasn’t getting anything and so, I was like, ‘Well, I guess we’re doing this.’” And he went about giving him CPR, along with DaSheek Akwenye, director of the center at the time, and they stayed at it for about 10 minutes until the EMTs arrived. Rick doesn’t remember any part of this life-saving event. In fact, he doesn’t remember his first few days in the hospital. But others have described to him what happened. “They told me if they didn’t start [CPR] on me right away, I wouldn’t have made it,” he says. The Pleasant Grove City Council later recognized Colton, DaSheek, and the EMT crew that transported Rick with its “Life Saving Award.”
Nursing Virtual Open House: Date: Wednesday, March 15th, 2023 Time: 11:30am - 12:30pm MST Location: Virtual via Microsoft Teams (details on how to join shared via email once you complete the RSVP form) Join us & explore what a Nursing career with Intermountain could offer you! Participants will be able to ask questions & connect with our recruitment team during this live event. We also encourage you to submit your questions before the event via our RSVP form. RSVP for this event here: https://bit.ly/imhrnevent32023 We look forward to connecting with you!
RN Virtual Open House | Intermountain Health
Medical Assistant Virtual Open House: Date: Wednesday, March 15th, 2023 Time: 4pm - 5pm MST Location: Virtual via Microsoft Teams (details on how to join shared via email once you complete the RSVP form) Join us & explore what a Medical Assistant career with Intermountain could offer you! Participants will be able to ask questions & connect with our recruitment team during this live event. We also encourage you to submit your questions before the event via our RSVP form. RSVP for this event here: https://bit.ly/imhmaevent32023 We look forward to connecting with you!
Medical Assistant Virtual Open House | Intermountain Health
Teach. Treat. Research. Repeat. What to many may seem like an exhausting schedule is actually the fuel that motivates Viet Le, preventive cardiology PA and associate professor of research at the Intermountain Health Heart Institute in Murray, Utah. Through the years, Le’s dedicated approach to his work and quality of his research have not only earned him the respect of his colleagues, but also paved the way for more PAs to join their practice. Thanks in large part to Le, the Heart Institute’s research team is in the process of recruiting another PA to support both clinical and research projects. The level of attention Le devotes to his patients is similar to what he gives to his students. In his role as associate professor at Rocky Mountain University of Health Professions, Le spends between 4-8 hours each week teaching a variety of cardiovascular topics to aspiring PAs.
Cardiology PA Viet Le Helps Pave the Way for More PA Researchers
We're proud to partner with the OneTen Initiative, which aims to close the opportunity gap for Black talent in America. In the last year, our new apprentice program model attracted more than 100 new apprentices to our organization, with some entering an industry they had never before considered. The apprenticeship program differs from other training models, like internships, in that apprenticeships are a paid experience that lasts between one to three years; include a combination of learning and on-the-job training; and lead to a full-time role upon completion. Apprentices receive mentorship during their program and receive an industry-recognized and portable credential upon completion. “When we remove barriers for any demographic group, we open opportunities for all,” says Tiffany Capeles, chief equity officer. “By becoming an organization that embraces a skills-first culture, the floodgates of limitless success-potential become available to those who have been historically overlooked.”
We're proud to partner with the OneTen Initiative, which aims to close the opportunity gap for Black talent in America. In the last year, our new apprentice program model attracted more than 100 new apprentices to our organization, with some entering an industry they had never before considered. The apprenticeship program differs from other training models, like internships, in that apprenticeships are a paid experience that lasts between one to three years; include a combination of learning and on-the-job training; and lead to a full-time role upon completion. Apprentices receive mentorship during their program and receive an industry-recognized and portable credential upon completion. “When we remove barriers for any demographic group, we open opportunities for all,” says Tiffany Capeles, chief equity officer. “By becoming an organization that embraces a skills-first culture, the floodgates of limitless success-potential become available to those who have been historically overlooked.”
Rob Hitchcock has been selected as the president and chief executive officer for SelectHealth. He began serving in the interim president and CEO role for SelectHealth in November after joining as the president of government programs and chief value-based officer in August. Rob will also serve as a member of the Enterprise Leadership Team (ELT) for Intermountain Health. “Rob has demonstrated keen ability in building positive relationships and collaborating across the organization while serving in the interim role,” said Nannette Berensen, chief operating officer for Intermountain Health. “I am confident he will continue providing great leadership to the SelectHealth team and build on partnerships within the enterprise in his permanent role as president and CEO. This is an exciting time for SelectHealth, and I am confident in Rob’s leadership and ability to enhance and grow SelectHealth in existing and new markets to better serve members. Please join me in congratulating Rob on his new role. I look forward to seeing the impact his leadership will have in the communities we serve.”
New SelectHealth CEO | Intermountain Healthcare
Primary Children's Hospital Hiring Event: Date: Wednesday, March 8th, 2023 Time: 3pm - 6pm MST Location: Primary Children's Hospital - Eccles Outpatient Building (1st Floor), 81 N. Mario Capecchi Drive, Salt Lake City, UT 84113 Join us and explore what a career with Intermountain Health can offer you! Advanced Practice Provider, Environmental Services / Housekeeping Tech, Patient Care Tech / CNA, Operating Room Tech & Registered Nurse positions available. RSVP for this event here: https://bit.ly/pchevent32023 We look forward to connecting with you!
Primary Children's Hospital Hiring Event | Intermountain Health
"I want to empower people to find healing in nutrition and joy in food. I pursued a career as a dietitian because I truly believe food is medicine, food is fuel, food is healing. As an athlete, I see that in my own life. But I think the place I've seen it play out the most is certainly with my patients, and more specifically with those experiencing an eating disorder," says Jen Wilke, registered dietitian and clinical nutrition manager. I want to be part of the healthcare movement. Not only am I able to work with a company that values the patient first but a company that helps the people (caregivers) who help the people (patients). The values, professionalism, and progressive approach of Intermountain has captivated me, and I’ve found my forever career and home.
"I want to empower people to find healing in nutrition and joy in food. I pursued a career as a dietitian because I truly believe food is medicine, food is fuel, food is healing. As an athlete, I see that in my own life. But I think the place I've seen it play out the most is certainly with my patients, and more specifically with those experiencing an eating disorder," says Jen Wilke, registered dietitian and clinical nutrition manager. I want to be part of the healthcare movement. Not only am I able to work with a company that values the patient first but a company that helps the people (caregivers) who help the people (patients). The values, professionalism, and progressive approach of Intermountain has captivated me, and I’ve found my forever career and home.