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Rain? Check. 🌧️ Wheelbarrows? Check. 🛠️ Good company? Check! 🙌 Last week, the Maesa team headed to Governors Island for our Summer Volunteer Day with GrowNYC. 🌱 We spent the day rolling up our sleeves, giving back to the community, and enjoying the chance to connect with colleagues outside of our usual day-to-day. While the weather wasn't exactly on our side, the energy was. It was a fun day spent outdoors, connecting with colleagues, supporting a great cause, and making a positive impact. We wrapped things up with a happy hour, some good food and drinks, and the World Cup on the screen—a perfect way to celebrate a day well spent together. Grateful to everyone who joined and helped make it such a fun and memorable day. ✨ #MaesaMagic #VolunteerDay #GrowNYC #CommunityImpact #Teamwork #GivingBack
At Maesa, we believe our people are at the heart of what makes us a next-generation beauty company. Over the past few months, our New York team has come together to celebrate, learn, give back, and support our communities through a variety of employee events and initiatives. ✨ Black History Month (February) – Partnered with Afrikana, a Harlem-based nonprofit, to prepare care packages and donate products supporting migrant communities. ✨ Women’s History Month (March) – Hosted a fireside chat with Maesa Magic Incubator founders Jeanine Mojum (Amoureux Beauty) and Christal Alert (Tonal Cosmetics), who shared their entrepreneurial journeys and insights. ✨ Bring Your Kids to Work Day (April) – Welcomed our employees’ children to the office for a fun-filled day of learning and connection. ✨ Mental Health Awareness Month (May) – Focused on employee wellbeing through team activities, an EAP orientation, a fireside chat with Maesa Magic Incubator founder Jeffrey Stewart (Rizo Radiance), and a volunteer event supporting I Support The Girls. ✨ AAPI Heritage Month (May) – Partnered with Heart of Dinner to support Asian American older adults through a volunteer bag-decorating event. These moments reflect our commitment to fostering an engaging workplace culture while creating positive impact beyond our office walls. We're proud of the connections we've built and look forward to continuing to bring a little Maesa Magic to our employees and communities. #maesamoments #maesamagic #MMI
We’re excited to unveil our new Employee Value Proposition (EVP)! Our EVP reflects what makes our culture unique and why talented people choose to grow their careers with us. It’s a commitment to our principles of empowerment, collaboration, and innovation as the Next Gen beauty company. This EVP will guide how we share our story with the world and how we continue to create an environment where every team member feels empowered to thrive. What does this mean for you? 🌟 For future team members: It provides snapshot of our mission, values, and culture. A clear picture of who we are and how we work! 🌟 For our current employees: A reaffirmation of the values and experiences that make Maesa a dynamic and rewarding place to work. We’re proud of this milestone and excited for what’s ahead. Explore opportunities to join our team and experience our EVP in action: https://maesa.com/pages/careers
We're excited to announce that Maesa has sold its European and Middle Eastern operations (Maesa EMEA) to kdc/one, a global leader in custom formulation, packaging design and manufacturing solutions for many of the world's leading beauty, personal care and home care brands. For more than two decades, Maesa EMEA has leveraged its holistic approach across trend tracking, brand conception and product development to curate a portfolio of long-term relationships with leading retailers in the EMEA region. The new organization will combine kdc/one’s innovative packaging and formulation capabilities with Maesa EMEA’s proven ability to develop expertly crafted storytelling, innovative designs and on-trend products that deliver outstanding value to the consumers. This strategic transaction comes at a time when Maesa is doubling down on its core business, which comprises a portfolio of high-growth global brands, including Kristin Ess, Being Frenshe, Hairitage by Mindy McKnight and Fine’ry, and a strategic portfolio of fragrance offerings created for some iconic fashion brands and retailers. Headquartered in New York, Maesa will continue to grow and expand this business worldwide. Read more in a WWD feature by Jennifer Weil highlighting this transaction. hashtag#beautynews hashtag#beautyincubator https://lnkd.in/gjkXsMHC
We are thrilled to introduce the three incredible brands selected as this year’s winners of the Maesa Magic Incubator: Motivo Scar Care, Berri Clear Skincare, and The Potion Studio! Out of a competitive field of talented entrepreneurs, these visionary founders have captured our attention with their groundbreaking innovations and passion for making a meaningful impact in the beauty industry. Each brand has captured a unique consumer insight and seeks to bridge the gap of need for the consumer – in short, we saw Maesa Magic in them all. To learn more about their journeys and what makes them so special, don’t miss the exclusive feature in Glossy! A huge congratulations to Motivo Scar Care, Berri Clear Skincare, and Potion Studio! We are excited to be part of your journey and look forward to supporting your growth as you redefine the future of beauty. 🚀
We are so excited to announce that our very own The One Purple Shampoo by Kristin Ess was recognized by VOGUE as one of the Best Shampoos for Gray Hair. Thank you to the VOGUE experts for the recognition!
We are excited to share that Kristin Ess Hair has been recognized as a top performer in the 2024 New Product Pacesetters by Circana™! This prestigious annual report highlights Kristin Ess Hair among top-selling new product launches for 2023. This achievement is a testament to the brand’s ability to lead the way in the industry with groundbreaking products, not only setting a high standard for others to follow but also reinforcing the values and vision that drive the industry forward. Congratulations to the Kristin Ess team and all the winners!
We are thrilled to announce that Kristin Ess Hair has partnered with Glamsquad, the premier on-demand beauty service, as their preferred haircare partner! Known for their affordable luxury hair care products, Kristin Ess Hair will now supply over 1,000 Glamsquad stylists nationwide with a curated selection of premium styling products. This partnership brings Kristin Ess Hair's award-winning line directly into the homes of Glamsquad clients, making salon-quality results accessible to everyone. “Hair Artistry and Hair Styling are at the core of the Kristin Ess business. Partnering with Glamsquad means we are partnering with professionals all over the country to use our products on their clients for their countless beauty moments,” says Oshiya Savur, Maesa CBO. David Goldweitz, Co-Founder & CEO of Glamsquad, shared his excitement: "Kristin Ess Hair stood out for their quality and accessibility. We're thrilled to enhance our service offerings with their innovative products." Join us in celebrating this partnership that brings professional hair care directly to your doorstep!
We are excited to announce our very own Hairitage by Mindy McKnight is the official haircare partner for the WNBA’s Dallas Wings. The deal with the haircare company features in-game, social media and community activations. “With Dallas being my family’s hometown, I am so excited to get further involved with the community and the Dallas Wings organization. I’m looking forward to partnering with the team on fun activations.” Mindy McKnight, founder of Hairitage by Mindy McKnight and top YouTube creator of CuteGirlsHairstyles, said. Hairitage will be activating at various Dallas Wings games throughout the 2024 season. The brand is honored to serve as the presenting partner for the “Celebration Latina Night” on Sept. 1st, when the Wings host the Indiana Fever at 3 p.m. CT. Hairitage will also host six Concourse Activations, one pre-game Styling Station and an all-exclusive influencer game night. Social media involvement includes a Get Game Day Ready with Me feature series, which will highlight pregame routines of the Dallas Wings. Additionally, Hairitage will sponsor a Rapid Fire feature series. The Dallas Wings will also host Hairitage Influencers at select home games during the regular season. For community impact, Hairitage will be an associate partner of a women’s shelter giveback initiative. Hairitage will donate products to a select women’s shelter in the Dallas-Forth Worth Area with members of the Dallas Wings accompanying Hairitage representatives for the donation.
Calling: Beauty founders looking to create Magic! We are delighted to announce the Maesa Magic Incubator program is accepting applications for our 2025 Cohort! The Maesa Magic Incubator was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, under-represented voices in the beauty and wellness sectors. Our program features a comprehensive core curriculum with interactive learning, major and minor tracks to deliver tangible impact to your business, mentorship from industry experts, in-person industry & leadership conferences, and a no-strings attached grant of $35K for each winner. Ready to take your brand to the next level? Apply by August 23rd, 2024! For more details, check out: https://maesa.com/pages/maesa-magic-incubator
