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TPH by Taraji hosted The Beauty Block Pop-Up & Salon Days in Los Angeles, celebrating the brand's commitment to self care, storytelling and community. Inside the pop-up space, influencers & press were able to discover the full assortment of TPH haircare & bodycare products, receive hand massages, learn about the brand's history and hear from the founder herself, Taraji P. Henson. In the adjacent salon, TPH by Taraji partnered with celebrity hairstylist Tym Wallace and other stylists Anne Juliette, Courtney Elzy & Sema'j Trebora to provide influencers and brand loyalists hair consultations, scalp treatments, washes and styling services. In addition to the pop-up, founder Taraji P. Henson hosted the 2024 BET Awards, celebrating a night of Black excellence in music, film, and culture. All her hairstyles were crafted by Tym Wallace using TPH by Taraji haircare products. It was an unforgettable weekend for TPH by Taraji!
🌈🌈🌈 Happy Pride Month from Maesa! Pride month is a time to celebrate inclusivity, acceptance, and equality. This Wednesday, June 26th, Maesa celebrated Pride as a community in the New York Office. The event kicked off with an educational video about the origins of Pride Month. Throughout the celebration, we were happy to enjoy some sweets from Baked by Melissa, which contributed 10% net proceeds of Pride desserts to The Lesbian, Gay, Bisexual, & Transgender Community Center in NYC. We sipped on House Wine, a company that donated a portion of the Rainbow Rosé Bubbles sales to the Human Rights Campaign. The day then wrapped up with smiles all around, rainbow temporary tattoos, and pop music heard across the office. We look forward to continuing to acknowledge the importance of the month going forward.
🏆WE'RE ON A WINNING STREAK🏆 Hairitage Play It Cool Argan Oil Heat Protectant Spray took home the Shop TODAY 2024 Beauty Award! Over the past four months, TODAY editors tested over 400 beauty products and revealed their favorites earlier today. Hairitage Play It Cool Argan Oil Heat Protectant Spray was named the best overall in the Best Heat Protectant Category, recognized for its clean ingredients and budget-friendly price.
This month, Maesa hosted a series of events in honor of Mental Health Awareness Month, highlighting the importance of mental well-being and building a compassionate community where everyone feels safe and supported. We kicked off the week by starting our very first Maesa Book Exchange allowing team members to share books with their colleagues, followed by: 🍃 A mental health walk and a picnic in the park 🍃Lunch & Learn hosted by Calm app on building a mental health toolkit 🍃‘Awaken & Uplift’ meditation 🍃Card and gift basket making event to donate a variety of beauty and selfcare products for residents of the Lenox Hill Neighborhood House Women's Mental Health Shelter at the Park Avenue Armory More than 100 people from the Maesa New York City office participated throughout the week, building awareness for Mental Health Awareness Month and supporting the cause.
🏆WE WON! 🏆We are excited to announce that two of our amazing products, Being Frenshe Glow-On Perfume Oil in Palo Santo Sage and Kristin Ess Soft Volume Blow Dry Brush have been awarded the coveted Cosmopolitan 2024 Holy Grail Beauty Awards! We're so grateful to the 20+ Cosmo editors for this recognition! ✨
Last week, Maesa hosted its 2nd annual Bring Your Kid to Work Day! Over 40 children stepped into Maesa New York City office for a full day of engaging workshops, giving them a glimpse into their parents’ work. From fragrance development to sustainability to social media content creation and brand marketing, the kids learned a few new things and hands on skills while making friends and having a great time along the way. This day wouldn’t be possible without all the volunteers from across multiple teams within the company who planned the event, designed the sessions and made them such a success.
✨ New York City has never smelled so good! ✨ This weekend, over 2,000 people stepped inside Fine’ry-Verse – a one-of-a-kind immersive multi-sensory experience at LUME studios in the heart of Tribeca. Powered by Generative AI visuals, sounds and scents, the Fine’ry-Verse featured four unique scent-sorial worlds, allowing guests to discover the brand’s 15 signature scents, including 7 recent launches. 💫 “All the Feels” - a cloudy dreamscape evoking the feeling of nostalgia 💫 “Nearly Nomadic” – an escape to the most coveted places around the world, from exotic terrains to hidden Mediterranean beaches 💫 “The Royal Sweet” – a Parisian café brimming with gourmand scents and flavors to indulge your senses 💫 “Guilty Pleasures” – a decadent speakeasy bringing opulent, lavish fantasies to life The first-ever consumer event for the Fine’ry brand, this experience was also the first time a mass beauty brand has ever used Generative AI technology at such a scale. If you haven’t had an opportunity to experience Fine’ry-Verse, you can discover your favorite Fine’ry scent at your nearby Target.
Have you ever smelled a fragrance that’s transported you to a new place, moment or memory? Imagine stepping into new worlds with every scent. Fine’ry-verse is a multi-sensorial, visual exhibit that will activate your senses from room to room. Guests will enter our worlds of fragrance, through an immersive experience of sight, interactive touch, taste and smell, discovering their favorite fragrances along the way. Enjoy FREE samples, gifts, photo ops, and more! All first come first served. Registration encouraged, walk-ins welcome. Fine’ry-verse is open to all. Great for groups, friends & family, or join solo to experience this fun, scent-sorial journey of fine fragrance, where everyone deserves to feel fine. Fine’ry products are exclusively available at Target stores nationwide. This 2-day event is limited-time only in NYC, so grab your tickets now! LOCATION: Lume Studios, 393 Broadway, NYC, 10013 DATES /TIMES: • Friday April 26th 11am-9pm (choose session time below) • Saturday April 27th 10am-4pm (choose session time below) REGISTRATION LINK: To secure entry, choose a time slot that works for you https://www.eventbrite.com/e/finery-verse-worlds-of-fragrance-pop-up-tickets-883673510257?aff=oddtdtcreator
