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Minecraft Meet the Mobs has landed at Alton Towers Resort! Minecraft ‘Meet the Mobs’ will bring Minecraft to life at Alton Towers Resort for the very first time, with families able to encounter Minecraft mobs and baby mobs in real life as part of standard park admission. Howard Ebison, Vice President, Alton Towers Resort said: "Minecraft helps children build, explore and imagine worlds of their own, and the Mobs are a vital part of what makes those worlds feel alive. That is why it feels so special to bring these characters into the real world at Alton Towers Resort, in a way families can discover and enjoy together. These first images show the baby Mobs finding their feet at Alton Towers Resort, ahead of families meeting them for themselves this summer. Minecraft Meet the Mobs has been created to capture the imagination and playfulness of Minecraft, with characters to meet, surprises to discover and an exclusive in-game reward to unlock along the way. We cannot wait for guests to experience it for themselves.”
Minecraft Meet the Mobs has landed at Alton Towers Resort! Minecraft ‘Meet the Mobs’ will bring Minecraft to life at Alton Towers Resort for the very first time, with families able to encounter Minecraft mobs and baby mobs in real life as part of standard park admission. Howard Ebison, Vice President, Alton Towers Resort said: "Minecraft helps children build, explore and imagine worlds of their own, and the Mobs are a vital part of what makes those worlds feel alive. That is why it feels so special to bring these characters into the real world at Alton Towers Resort, in a way families can discover and enjoy together. These first images show the baby Mobs finding their feet at Alton Towers Resort, ahead of families meeting them for themselves this summer. Minecraft Meet the Mobs has been created to capture the imagination and playfulness of Minecraft, with characters to meet, surprises to discover and an exclusive in-game reward to unlock along the way. We cannot wait for guests to experience it for themselves.”
Our Merlin Technology team is at the heart of our business. We're fast-evolving, forward-thinking and passionate about using technology to create seamless experiences for millions of guests around the world. In this video, we spoke to our team about what makes Merlin Technology different.
Why Merlin Technology?
One year ago, LEGOLAND Shanghai Resort opened to great anticipation. Today, with ongoing service enhancements and refreshed experiences, the resort has gone from a new attraction to a preferred family destination — and posted the fastest first-year guest growth of LEGOLAND Resort globally. On July 5, LEGOLAND® Shanghai Resort celebrated its first anniversary since its grand opening. A 2.7-meter-tall birthday cake made entirely of LEGO®️ bricks was unveiled at LEGO Plaza, kicking off a special celebration. With a lively band playing, representatives from the Shanghai Municipal Government, Jinshan District Government, New Jinshan Investment Holding Group, the LEGO Group, and Merlin Entertainments joined thousands of invited guests and guests at LEGO Plaza, posing for photos with LEGOLAND characters Mike and Amy to commemorate the milestone.
One year ago, LEGOLAND Shanghai Resort opened to great anticipation. Today, with ongoing service enhancements and refreshed experiences, the resort has gone from a new attraction to a preferred family destination — and posted the fastest first-year guest growth of LEGOLAND Resort globally. On July 5, LEGOLAND® Shanghai Resort celebrated its first anniversary since its grand opening. A 2.7-meter-tall birthday cake made entirely of LEGO®️ bricks was unveiled at LEGO Plaza, kicking off a special celebration. With a lively band playing, representatives from the Shanghai Municipal Government, Jinshan District Government, New Jinshan Investment Holding Group, the LEGO Group, and Merlin Entertainments joined thousands of invited guests and guests at LEGO Plaza, posing for photos with LEGOLAND characters Mike and Amy to commemorate the milestone.
What does it actually mean to work at Merlin? We’re often asked what makes Merlin different. For us, it’s about our breadth of global attractions and the vast opportunities they present for internal mobility. We believe that great work happens when you have the right environment to thrive. Whether that’s through our hybrid working model, or our commitment to learning and growth through our Merlin Learning Universe, we’re focused on building a workplace that works for everyone. We’re proud of the culture we’re building and the team that makes it happen every day. Want to see if we’re the right fit for you? Explore our culture, benefits, and open roles on our profile.
Flexibility at Merlin💜 At Merlin, we believe in empowering our teams with real flexibility. Many of our office-based roles offer a hybrid working model and the majority of our operational, attraction-based roles offer flexible hours and alternative working patterns, as well as many being open to part time hours. 'As a single mum the flexibility in working and opportunity to continue my career progression has been truly amazing!' Miranda Tate, Head of Talent Acquisition. At Merlin, we're building a culture where you can thrive, both inside and outside the office. Head to our careers site to explore our open roles across our attractions and offices, and find your perfect role today🚀
For the very first time, Alton Towers Resort is bringing Minecraft to life on-park in an exclusive one-time event for 2026. A brand new ‘Minecraft Meet the Mobs’ pop-up event will be launching this summer, delighting Alton Towers and Minecraft fans alike worldwide. The exclusive Mob trail is currently the first of its kind in the UK, where guests can meet all-new ‘baby Mobs’, carefully positioned in six Minecraft-inspired scenes around the park. Howard Ebison, Vice President at Alton Towers Resort said: “Minecraft is loved by families around the world, and this summer we’re bringing that sense of play and discovery into our park. ‘Minecraft Meet the Mobs’ is set to delight our guests with interactive moments across the park, an opportunity to unlock exclusive in-game rewards, enjoy themed treats and plenty of surprises along the way. We are proud to offer this unique Minecraft event for our guests joining us over the summer, all within their price of admission to Alton Towers Resort.”
For the very first time, Alton Towers Resort is bringing Minecraft to life on-park in an exclusive one-time event for 2026. A brand new ‘Minecraft Meet the Mobs’ pop-up event will be launching this summer, delighting Alton Towers and Minecraft fans alike worldwide. The exclusive Mob trail is currently the first of its kind in the UK, where guests can meet all-new ‘baby Mobs’, carefully positioned in six Minecraft-inspired scenes around the park. Howard Ebison, Vice President at Alton Towers Resort said: “Minecraft is loved by families around the world, and this summer we’re bringing that sense of play and discovery into our park. ‘Minecraft Meet the Mobs’ is set to delight our guests with interactive moments across the park, an opportunity to unlock exclusive in-game rewards, enjoy themed treats and plenty of surprises along the way. We are proud to offer this unique Minecraft event for our guests joining us over the summer, all within their price of admission to Alton Towers Resort.”
At Merlin, we want our colleagues to succeed and we are proud to offer pathways to development; supporting and mentoring our people to be the best version of themselves. Find out more with Gaby Davies, Senior Delivery Manager in the Merlin Technology Team about her journey with Merlin and the exciting projects the Merlin Technology Team are working on.
Career growth spotlight with Gaby Davies
LEGO® Festival is back for 2026, and it's and bigger than ever 🎉 This summer, families can once again power up their play as LEGO® Festival returns across six LEGOLAND® Resorts worldwide: 📍 LEGOLAND® California 📍 LEGOLAND® Deutschland 📍 LEGOLAND® Florida 📍 LEGOLAND® New York 📍 LEGOLAND® Windsor 📍 LEGOLAND® Shanghai Running throughout summer across the Globe, LEGO® Festival brings together immersive themed zones, live entertainment, hands-on LEGO® building experiences and unforgettable family moments, all designed with children at the centre. Guests can explore fan-favourite music, creative and 'chill out' zones, alongside all-new experiences coming to the Thrill and Play Zones for 2026. As a global leader in branded entertainment, we're proud to continue creating experiences that inspire imagination, creativity and connection through the power of play ✨
LEGO® Festival is back for 2026, and it's and bigger than ever 🎉 This summer, families can once again power up their play as LEGO® Festival returns across six LEGOLAND® Resorts worldwide: 📍 LEGOLAND® California 📍 LEGOLAND® Deutschland 📍 LEGOLAND® Florida 📍 LEGOLAND® New York 📍 LEGOLAND® Windsor 📍 LEGOLAND® Shanghai Running throughout summer across the Globe, LEGO® Festival brings together immersive themed zones, live entertainment, hands-on LEGO® building experiences and unforgettable family moments, all designed with children at the centre. Guests can explore fan-favourite music, creative and 'chill out' zones, alongside all-new experiences coming to the Thrill and Play Zones for 2026. As a global leader in branded entertainment, we're proud to continue creating experiences that inspire imagination, creativity and connection through the power of play ✨
Jo Kinsey has been an integral part of the Madame Tussauds Team since 1997. We caught up with Jo to find out more about her journey so far. 'From a young age, I knew I wanted a creative career, but it was Madame Tussauds that truly captured my imagination. I remember seeing friends’ photos from visits in the 1980s and being mesmerised by the figures, desperate to understand how they were created. Years later, after training in Hairdressing and gaining technical knowledge in hair science, I returned to London determined to join the studio team. After completing a challenging hair insertion task during my interview, I was overjoyed to receive my contract, the moment I realised I would be working for a brand I had admired for so long. From my very first day at Madame Tussauds London, I knew I had found somewhere special, surrounded by passionate creatives who inspired me to grow. Over the years, I progressed from Hair & Finishing Artist to Technical Process Leader and Supervisor, travelling internationally to support global Madame Tussauds launches and train studio teams. I’ve been fortunate to contribute to high-profile figure projects and support the development of new creative experiences, including design work such as the MT 1835 Champagne Bar. Today, as Studio Manager, I lead a talented team of artists and remain incredibly proud to be part of a brand that continues to inspire creativity and bring unforgettable experiences to life.'
Jo Kinsey has been an integral part of the Madame Tussauds Team since 1997. We caught up with Jo to find out more about her journey so far. 'From a young age, I knew I wanted a creative career, but it was Madame Tussauds that truly captured my imagination. I remember seeing friends’ photos from visits in the 1980s and being mesmerised by the figures, desperate to understand how they were created. Years later, after training in Hairdressing and gaining technical knowledge in hair science, I returned to London determined to join the studio team. After completing a challenging hair insertion task during my interview, I was overjoyed to receive my contract, the moment I realised I would be working for a brand I had admired for so long. From my very first day at Madame Tussauds London, I knew I had found somewhere special, surrounded by passionate creatives who inspired me to grow. Over the years, I progressed from Hair & Finishing Artist to Technical Process Leader and Supervisor, travelling internationally to support global Madame Tussauds launches and train studio teams. I’ve been fortunate to contribute to high-profile figure projects and support the development of new creative experiences, including design work such as the MT 1835 Champagne Bar. Today, as Studio Manager, I lead a talented team of artists and remain incredibly proud to be part of a brand that continues to inspire creativity and bring unforgettable experiences to life.'
Merlin Entertainments And Paramount Join Forces To Create the UK’s First And Only PAW Patrol® Land. A multi-million pound investment will see a new PAW Patrol-themed land open at Chessington World of Adventures Resort in 2026. This partnership expands Merlin's offering to families with pre-school children, a key demographic for future growth Merlin Entertainments, a world leader in branded entertainment destinations, has announced a new partnership with Paramount to bring PAW Patrol – the number one pre-school brand in the UK and globally, produced by Spin Master Entertainment – to one of its leading UK theme parks in 2026. The introduction of the famous pups to Chessington World of Adventures Resort through the creation of the UK’s first and only PAW Patrol-themed land will surprise and delight families with young children across the country. This major new collaboration is part of Merlin’s strategy to work with owners of leading intellectual property (IP) to bring these premium brands to life in key locations across the world and comes hot on the heels of its recent global partnership with Minecraft. It also signals the company’s ambition to broaden its offering to families with pre-school children, increasing its appeal with this key demographic.
Merlin Entertainments And Paramount Join Forces To Create the UK’s First And Only PAW Patrol® Land. A multi-million pound investment will see a new PAW Patrol-themed land open at Chessington World of Adventures Resort in 2026. This partnership expands Merlin's offering to families with pre-school children, a key demographic for future growth Merlin Entertainments, a world leader in branded entertainment destinations, has announced a new partnership with Paramount to bring PAW Patrol – the number one pre-school brand in the UK and globally, produced by Spin Master Entertainment – to one of its leading UK theme parks in 2026. The introduction of the famous pups to Chessington World of Adventures Resort through the creation of the UK’s first and only PAW Patrol-themed land will surprise and delight families with young children across the country. This major new collaboration is part of Merlin’s strategy to work with owners of leading intellectual property (IP) to bring these premium brands to life in key locations across the world and comes hot on the heels of its recent global partnership with Minecraft. It also signals the company’s ambition to broaden its offering to families with pre-school children, increasing its appeal with this key demographic.