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What does it take for a functional beverage brand to earn a spot on The Vitamin Shoppe shelves—and stay there? At BevNET Live New York City 2026, our Senior Director of Merchandising, Nicolletta Payne, sat down to share her perspective on what she's looking for in today's beverage brands, from building strong partnerships and moving quickly to identifying the wellness trends shaping the category. The conversation also explores what's driving consumer demand, how brands can stand out in an increasingly competitive market, and why relationships and instinct still play an important role in merchandising. Check out the full interview below!
Attention Central Virginia! Our Distribution Center in Ashland, Virginia hosts walk-in interviews every Tuesday and Friday throughout the month of July! On Tuesdays, we will be interviewing for all weekday shift positions while Fridays will be for all weekend shift positions. Here are some further details for these events! Time: 10:00am – 12:00pm EST Location: The Vitamin Shoppe, 112 The Vitamin Shoppe Way, Ashland, Virginia 23005 Connect with us here and see what openings we have for you on each shift as well as some of our exciting perks including our temperature controlled indoor work environment! If interested in attending the hiring events, please remember to fill out an application prior to your arrival via the link below. We look forward to seeing you there!
#CareerFairAlert In anticipation of our upcoming new store opening in Saratoga Springs, Utah, we will be hosting two Career Fairs in the area! Below are the dates/times for the events! June 24, 2026: 12:00pm – 3:00pm MST June 29, 2026: 5:00pm – 7:00pm MST Location for both events: The Vitamin Shoppe, 10515 S, State St, Sandy, UT 84070 We will be interviewing on the spot in store, no appointment necessary! Come to discuss all open roles in surrounding locations, including in Sandy & Cottonwood Heights as well! Connect with us here and see what openings we have for you in the area: We look forward to seeing you there!
Last month, a group of our Health Enthusiasts traveled with Vitamin Angels to the Dominican Republic to experience the global health organization’s work up close, including programs to improve prenatal health and early childhood nutrition in under-resourced communities. It’s a mission that our teams and customers have proudly supported for 19 years, raising over $19 million for Vitamin Angels while helping transform the lives of over 77 million moms and kids, both abroad and in all 50 U.S. states. The annual observational trip for top fundraising stores always has a lasting impact on participants, and this year’s attendees are sharing some of their takeaways here: “Spending time with mothers, children, and community leaders showed me the life-changing impact that access to nutrition and care can have on families and entire communities.” —Ashlee Hutchinson, Store Manager, Columbia, SC “The money we raise has a profound impact: providing communities with deworming medicine to eliminate parasites, vitamin A to boost immune health, and prenatal vitamins to support a child's healthy development during pregnancy. —Vincent K., Store Manager, Acworth, GA “I returned home with a renewed sense of gratitude for the opportunity to witness our work in action, for the strength of the families and partners carrying it forward, and for the chance to turn inspiration into action.” —Leah Chicago, Regional Director
Attention Avondale, Arizona! We are currently recruiting for a Warehouse Associate - Shipping Department in our Distribution Center! In this role, you will contribute to the storage, process and shipment of product while meeting safety, quality and productivity standards. This position will not only help with the overall operation success of distribution center but also support the health and wellness journeys of our communities all over the country. If you or someone you know may be interested in this role, apply today via the below link! We look forward to chatting with you!
Exciting news: The Vitamin Shoppe recently launched same-day delivery at more than 700 stores nationwide — creating a more seamless experience between our digital and retail channels while making wellness essentials even more accessible to customers As our Senior Director of Digital Commerce, Leanna Buttner, shared with NJBIZ: “We launched same-day delivery because we recognize the importance of convenience and speed to customer. We want to provide a more integrated experience across our own digital and retail channels.” We’re excited to continue evolving how we serve our customers! See more details on The Shoppe’s same-day delivery hubs here
Meet Shoppe Advisor: Our new AI-powered discovery tool, now live in our Upper East Side innovation store. Designed to blend product discovery, education, and real-time inventory into one seamless in-store experience to help customers shop with more clarity and confidence. In a recent interview, Uman Chan, Principal Director of Customer Service Technology, shared the vision behind the tool and what the future of supplement retail could look like. Whether customers use it independently, while a Health Enthusiast is assisting another guest, or alongside an in-store expert, Shoppe Advisor is designed to deepen the shopping experience and create more informed conversations. Read more on Shoppe Advisor and Uman’s full interview
We’re proud to spotlight Nicolletta Payne, Senior Buyer at The Vitamin Shoppe, who recently joined the Ask Doctor Jason podcast to share a behind-the-scenes look at life as a health and wellness buyer. In the conversation, Nicolletta discusses everything from trend spotting and building strong vendor relationships to what it takes to stay ahead in the supplement retail industry. She also shares insights into how The Vitamin Shoppe continues to lead in the specialty supplement space. We loved seeing Nicolletta share her perspective and expertise—be sure to check out the full episode at the link below.
The Vitamin Shoppe is currently seeking a Sr. Manager, Paid Digital Media to join our team! We are searching for an individual with a strong passion in paid media strategies who enjoys working collaboratively with both internal and external stakeholders. This position will play a pivotal role in leading and managing our paid media execution focusing on Meta ads in order to maximize our total brand growth. Click on the link below to learn more about this exciting opportunity! Apply Today!
On Sunday, we kicked off our Brand Summit 2026 in Orlando, FL with a Welcome Lounge featuring some of our incredible brand and philanthropy partners. Over the next few days our field leaders will be learning about all of the new and innovative products that will be hitting our shelves in the near future, as well as celebrating each other's wins and milestones. It's going to be an epic event!
