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Racing legend Dale Earnhardt, Jr. and his wife Amy Earnhardt hosted our latest Blessings in a Backpack carnival in North Carolina! Over 500 students received new backpacks filled with food kits and enjoyed a fun afternoon with the Earnhardts! Visit http://glassdoor.com/slink.htm?key=vM0lb for more information about our partnership and to see how you can get involved!

Racing legend Dale Earnhardt, Jr. and his wife Amy Earnhardt hosted our latest Blessings in a Backpack carnival in North Carolina! Over 500 students received new backpacks filled with food kits and enjoyed a fun afternoon with the Earnhardts! Visit http://glassdoor.com/slink.htm?key=vM0lb for more information about our partnership and to see how you can get involved!
We were proud to partner with Blessings in a Backpack to provide thousands of backpacks for the Julian D. King Gift Foundation’s annual Hatch Day. The Chicago event was hosted by Grammy and Oscar-winning artist Jennifer Hudson and her sister, Julia Hudson. “Julian loved school and learning, so today is a celebration of that. We want all children to be able to enjoy the start of the school year without worrying about the cost of supplies. We believe that every child here can do something great and we’re excited to provide them with tools that will help them on their path,” said Julia and Jennifer.

We were proud to partner with Blessings in a Backpack to provide thousands of backpacks for the Julian D. King Gift Foundation’s annual Hatch Day. The Chicago event was hosted by Grammy and Oscar-winning artist Jennifer Hudson and her sister, Julia Hudson. “Julian loved school and learning, so today is a celebration of that. We want all children to be able to enjoy the start of the school year without worrying about the cost of supplies. We believe that every child here can do something great and we’re excited to provide them with tools that will help them on their path,” said Julia and Jennifer.
When you know, you know, and when we met Pura Vida, we knew we just had to collaborate. We were so drawn to their commitment to giving back. Pura Vida bracelets support 800+ artisans worldwide. We also loved their cool use of color and their story — they too were started by two best friends. For our very first collection together — an everyday backpack and a must-have bracelet — we took cues from Pura Vida’s breezy beachside vibe and our own signature easygoing style. Visit http://glassdoor.com/slink.htm?key=vM4hz to shop these limited-edition styles!

When you know, you know, and when we met Pura Vida, we knew we just had to collaborate. We were so drawn to their commitment to giving back. Pura Vida bracelets support 800+ artisans worldwide. We also loved their cool use of color and their story — they too were started by two best friends. For our very first collection together — an everyday backpack and a must-have bracelet — we took cues from Pura Vida’s breezy beachside vibe and our own signature easygoing style. Visit http://glassdoor.com/slink.htm?key=vM4hz to shop these limited-edition styles!
Supporting the communities where we do business is something that has been important to Vera Bradley from the start. One of our most recent philanthropic initiatives is the support of The Fresh Air Fund, a not-for-profit agency that supports summer camp experiences for children from New York City’s low-income communities. We have donated thousands of beach towels for the children to use at camp this summer. We’re proud to have the opportunity to make summer a bit more fun and colorful for these kids!

Supporting the communities where we do business is something that has been important to Vera Bradley from the start. One of our most recent philanthropic initiatives is the support of The Fresh Air Fund, a not-for-profit agency that supports summer camp experiences for children from New York City’s low-income communities. We have donated thousands of beach towels for the children to use at camp this summer. We’re proud to have the opportunity to make summer a bit more fun and colorful for these kids!
We are thrilled to continue our partnership with non-profit organization Blessings in a Backpack for the second consecutive year. Blessings in a Backpack mobilizes communities, individuals and resources to provide food for the millions of elementary school children across America who might otherwise go hungry. In addition to an in-store awareness and fundraising campaign, this back-to-school season Vera Bradley will donate 50,000 backpacks to children in need and will also host and support several backpack packing events, school carnivals and distribution events. Each event will culminate in backpack giveaways, and some events will feature celebrity appearances!

We are thrilled to continue our partnership with non-profit organization Blessings in a Backpack for the second consecutive year. Blessings in a Backpack mobilizes communities, individuals and resources to provide food for the millions of elementary school children across America who might otherwise go hungry. In addition to an in-store awareness and fundraising campaign, this back-to-school season Vera Bradley will donate 50,000 backpacks to children in need and will also host and support several backpack packing events, school carnivals and distribution events. Each event will culminate in backpack giveaways, and some events will feature celebrity appearances!
Our own Beatrice Mac Cabe was recently featured in a personal interest story in Fort Wayne, Indiana’s The Journal Gazette publication. The article compares Beatrice’s role as Vera Bradley’s Chief Creative Officer to that of an “orchestra conductor, simultaneously bringing out the best in the strings, woodwind and percussion sections.” We couldn’t agree more! http://glassdoor.com/slink.htm?key=vMikJ

Science, conductor combine | Local | Journal Gazette
Last week we completed the acquisition or a 75% interest in Pura Vida Bracelets. Vera Bradley CEO Robert Wallstrom said, “We are thrilled to complete the Pura Vida acquisition. Pura Vida is a terrific fit for Vera Bradley as we move into the second phase of our Vision 20/20 three-year strategic plan and focus on growth. The acquisition will grow revenues, expand our customer community, and diversify our business, which we believe will result in increased shareholder value.” Welcome to the Vera Bradley family, Pura Vida!

Last week we completed the acquisition or a 75% interest in Pura Vida Bracelets. Vera Bradley CEO Robert Wallstrom said, “We are thrilled to complete the Pura Vida acquisition. Pura Vida is a terrific fit for Vera Bradley as we move into the second phase of our Vision 20/20 three-year strategic plan and focus on growth. The acquisition will grow revenues, expand our customer community, and diversify our business, which we believe will result in increased shareholder value.” Welcome to the Vera Bradley family, Pura Vida!
Congratulations to our team at Tanger Outlets Sevierville who celebrated a successful grand re-opening in their brand-new location on Friday, July 19! The store had been temporarily closed for relocation from its 3,000 square foot storefront to a much larger space (nearly 6,000 square feet!) within the same outlet center. “We are so excited to bring Vera Bradley to our customers in a bigger way! Our customers are delighted with the wide selection we are able to place on the floor for them to choose from. Congratulations to Dara Cagle, Senior General Manager, and her team on a successful grand re-opening weekend!” shared Factory Channel Director Kelly Brown.

Congratulations to our team at Tanger Outlets Sevierville who celebrated a successful grand re-opening in their brand-new location on Friday, July 19! The store had been temporarily closed for relocation from its 3,000 square foot storefront to a much larger space (nearly 6,000 square feet!) within the same outlet center. “We are so excited to bring Vera Bradley to our customers in a bigger way! Our customers are delighted with the wide selection we are able to place on the floor for them to choose from. Congratulations to Dara Cagle, Senior General Manager, and her team on a successful grand re-opening weekend!” shared Factory Channel Director Kelly Brown.
In June, Vera Bradley signed a definitive agreement to acquire a 75% interest in Pura Vida Bracelets. Pura Vida is a growing lifestyle brand that has a differentiated offering of bracelets, jewelry and other lifestyle accessories. Robert Wallstrom, CEO of Vera Bradley, said, “The acquisition of Pura Vida is a terrific fit for Vera Bradley as we move into Year Two of our Vision 20/20 strategic plan and focus on growth. As we pursue ways to increase revenues, grow shareholder value, expand our customer community, and diversify the business, Pura Vida will be a great addition to our portfolio.

In June, Vera Bradley signed a definitive agreement to acquire a 75% interest in Pura Vida Bracelets. Pura Vida is a growing lifestyle brand that has a differentiated offering of bracelets, jewelry and other lifestyle accessories. Robert Wallstrom, CEO of Vera Bradley, said, “The acquisition of Pura Vida is a terrific fit for Vera Bradley as we move into Year Two of our Vision 20/20 strategic plan and focus on growth. As we pursue ways to increase revenues, grow shareholder value, expand our customer community, and diversify the business, Pura Vida will be a great addition to our portfolio.
We’re stepping into summer in style with our latest collaboration. We are so excited to be teaming up with everyone’s favorite comfy and cute footwear brand for the new Vera Bradley + Crocs™ Collection! Rob Wallstrom, CEO of Vera Bradley, noted, “The Vera Bradley + Crocs footwear collection is perfect for anyone who wants to infuse their unique style with whimsical and colorful accents. Crocs’ legendary comfort, style, and value and Vera Bradley’s focus on beautiful solutions, makes this a perfect collaboration. Both Vera Bradley and Crocs fans love fashion, function, and fun.”

We’re stepping into summer in style with our latest collaboration. We are so excited to be teaming up with everyone’s favorite comfy and cute footwear brand for the new Vera Bradley + Crocs™ Collection! Rob Wallstrom, CEO of Vera Bradley, noted, “The Vera Bradley + Crocs footwear collection is perfect for anyone who wants to infuse their unique style with whimsical and colorful accents. Crocs’ legendary comfort, style, and value and Vera Bradley’s focus on beautiful solutions, makes this a perfect collaboration. Both Vera Bradley and Crocs fans love fashion, function, and fun.”