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We’ve helped hundreds of companies grow through digital — solving hard problems, scaling big ideas, and going beyond what was expected. Now, we’re doing the same for ourselves. Whereoware is now WOW — the digital experience consultancy for teams ready to lead with clarity, flexibility, and outcomes. Explore the new WOW → www.whereoware.com
As CTO, MacKenzie will lead and grow WOW’s custom development and technical services team and expand technology practices across Optimizely, Salesforce, WordPress, and Acquia Drupal. “As a digital experience agency, we need leaders who share our obsession with blending the right technology and optimization strategies to consistently advance meaningful client outcomes. We’re thrilled to welcome an executive of Eric’s caliber to direct, build, and deliver best-in-class digital solutions, while extracting value out of every investment.” said WOW CEO, Michael Mathias. “I’m excited to join Whereoware and their award-winning technology team,” said MacKenzie. “I share Whereoware’s point-of-view that powerful technology enables great digital experiences, but only when it’s implemented and optimized correctly. I look forward to helping clients maximize their MarTech investments and tap into every opportunity, while ensuring the highest levels of technical excellence and quality assurance are built into every project.”
Whereoware is proud to have senior industry experts guiding our clients to maximize the right technologies and strategies to achieve their goals. In this edition of Meet the CP’s, we’re chatting with Chad Van Lier. "What brings me great joy is experiencing the continued success and growth of my clients. However, the relationships I’ve built with my clients are a close second. As I approach my 5-year anniversary with Whereoware, I have maintained multiple clients with whom I have worked with since day one. When I step back, I think how cool it is to see and be a part of my clients' transformations over the last 5 years and pat myself on the back knowing that I have played a role in their success. A very proud moment of mine was the announcement of Cuisinart’s immense sales growth following the 2021 holiday season. Considered as Cuisinart's "super bowl," our team of strategists, email marketers, web & ecommerce experts worked round the clock from October to January to create a successful holiday promotional campaign. Then to see the campaign’s results skyrocket was a great feeling."
As a Client Partner at Whereoware, at a high level I write and manage scopes, support our clients to reach their business goals, objectives, and key results. I help iron out challenges/roadblocks in billing and workflow. I get the opportunity to both learn from and inspire others. Curiosity and creativity – people don’t always think of these qualities in a business leader. My value lies in my humanistic approach to business relationships. As part of my daily tasks, I brainstorm ways to work together in a client-centric manner. Meaning, that I analyze every action, every work product, every process to make sure they’re growing more relevant, more empathetic, more supportive, more efficient, and more consultative. This method results in a “people first” relationship for our partners. That’s why I landed at WOW – the leadership team here gets the value of a humanistic approach to business and supports me in my efforts.
With more than 20 years in business, Whereoware is widely known for helping clients build profitable digital experiences through meaningful personalization and automation, data maximization, and custom technology solutions. Likewise, LookThink’s practical approach to UX design and delivery sets the agency apart, with projects characterized by valued-based metrics, such as clients’ employee time-savings, increased engagement rates, reduced call center volume, and improved customer retention. The combined companies bring together a cross-functional team of over eighty digital marketers, strategists, technologists, UX consultants, experience designers, business analysts, project managers and solution architects. As the companies join together, the first priority is to quickly build a business that helps clients and employees grow and succeed. Both offices will be maintained and evaluated in normal course as teams, systems, and processes are integrated to bring out the best from each company and provide industry-leading strategic guidance and digital implementation.
We’re excited to announce the acquisition of LookThink, a user experience consultancy and digital services provider. Together, Whereoware and LookThink accelerate our evolution as a digital experience agency, with a full range of digital strategy and activation capabilities to create more personal and profitable customer experiences. This combination strengthens our full service digital experience agency with: ✔️a broad range of digital strategy and activation capabilities ✔️deep UX and design expertise ✔️a wide array of supported technology platforms
Do you love all-things-digital? We're hiring! Join our agency team of web developers, designers, marketers, data analysts, project managers, SEO + PPC specialists, and more! We offer best in class benefits, competitive pay, and work from anywhere! Learn more about our company and apply today: https://buff.ly/3Puam9f #hiring #joinourteam #digitalagency #marketing
In Gartner’s 2022 Magic Quadrant report, WOW’s longstanding technology partner, Optimizely (formerly Episerver), is recognized as a Leader for the 3rd consecutive year for Digital Experience Platforms, coming in the top 3 DXP players in the market. In the report, Gartner highlights Optimizely's stand-out strengths: Customer Journey Capabilities. With a strong product vision, Optimizely has a good understanding of the DXP market. The acquisition of Zaius’ CDP should bring new customer journey mapping capabilities, improved personalization and targeting, and actionable insights to its customers. Marketing Effectiveness. Optimizely provides effective messaging and prescriptive guidance that resonates with the aspirations of its target audiences. Transparent Pricing. Optimizely’s modular and highly transparent pricing and packaging appeals to both large enterprises and growing midsize organizations.
Cuisinart Wins Platinum for Digital Marketing Cuisinart worked with Whereoware to develop and execute a new Welcome Promotion to increase revenue through first-time orders from their core line of products. Compared to the non-offer email, the promotional email generated a 92% increase in revenue and 1297% increase in products purchased. We saw an increase in email engagement as well with a 54% increase in email signups and 24% increase in open rate. The campaign received the MarCom Platinum Award in the Strategic Communications – Digital Marketing category for the integrated approach which grew Cuisinart’s prospect list and increased online revenue by motivating prospects to convert. These accolades are indicative of Cuisinart embracing digital transformation, as well as Whereoware’s high standard for strategy and execution, and we’re honored to share these awards with our all-star clients!
From my unique perspective, the WOW’s value proposition allows me to focus on the feedback, information, and insights from the clients while simultaneously tracking our plans and commitments. As a Whereoware Client Partner, what makes me different is that I work to develop a point-of-view from the client's perspective so I can "represent" their interests, goals, and needs internally. My ultimate goal is to be the internal litmus test for our work and represent the client’s voice. I truly enjoy learning about different industries that I would otherwise have no knowledge about. As a Client Partner, I want to have a constant pulse on the business of my clients by learning things like: What market(s) do they serve? What is their position in those markets? What are the revenue sources? Is there a current sales or marketing strategy in place? It is important for me to ensure that all my clients are satisfied, but when all the stars align and a project or product Whereoware sells enriches the sales and metrics of the companies it touches, that is truly what makes this job so special.
