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ICYMI: Zeno APAC’s Paul Mottram shared with PRWeek why corporate and brand purpose are now more important to consumers in Asia than ever. Read more about the Zeno Strength of Purpose study and the value of bridging the purpose gap.
Consumers more likely to 'forgive' purposeful brands: study
Our latest research shows that the pandemic has made a clear and compelling purpose even more essential for businesses and brands in Asia. Consumers in Asia are 7.9 times more likely to buy from a brand with purpose - effectively giving the permission to profit to those companies. Zeno APAC’s Paul Mottram shares why it’s time to turn up purpose to 11.
A "Spinal Tap" Moment for Corporate and Brand Purpose in Asia
ICYMI: Zeno CEO Barby K. Siegel was named to PRWeek’s annual Power List of the top 50 influential communicators. Despite a year of unprecedented challenges, Barby led Zeno to double-digit growth all while taking care of colleagues and clients. Thank you to PRWeek editors for recognizing our fearless leader and the company she proudly keeps.
ICYMI: Zeno CEO Barby K. Siegel was named to PRWeek’s annual Power List of the top 50 influential communicators. Despite a year of unprecedented challenges, Barby led Zeno to double-digit growth all while taking care of colleagues and clients. Thank you to PRWeek editors for recognizing our fearless leader and the company she proudly keeps.
Our Zeno Gives Back efforts continue, last week 12 Chicago Zenoids volunteered at Camp Mathieu with 50 kids from Off The Street Club to sing, play yard games and get our summer vibes on. We feel fortunate to take the time to give back, while having fun too!
"The organizations we love to support need us. And we need them.” Managing Director & Chief Culture Officer, Grant Deady, shares the importance of #ZenoGivesBack and how Zenoids around the globe committed to safely improving their communities, despite a challenging year.
Refusing to Give Up on Giving Back
Zenoids share what #PrideMonth means to them, reflecting on progress made and the journey still ahead.
What Pride Month Means to Me
Congratulations to our Asia Managing Director David Lian on his commendation as PR Asia Awards' 'PR Professional of the Year'! We're grateful to have David's vision and drive lead us toward becoming a PR agency of the future.
Congratulations to our Asia Managing Director David Lian on his commendation as PR Asia Awards' 'PR Professional of the Year'! We're grateful to have David's vision and drive lead us toward becoming a PR agency of the future.
Zeno’s interns are valued – and strategically important – members of our team. Chief Talent Officer Carol Gronlund shares more about our internship program with PRWeek:
Finding the bright side of virtual internships
In honor of Juneteenth, members of Zeno Black Voices share unique perspectives on what the holiday means to them as Black Americans. We are grateful to all our colleagues who show up for one another each and every day to collaborate, listen and inspire. For more viewpoints from the group, click here.
Zeno Group on LinkedIn: #Juneteenth #ZenoBlackVoices #ZenoForEveryone
To all our fearless Zeno dads – thanks for everything you do. How are you celebrating this weekend?
To all our fearless Zeno dads – thanks for everything you do. How are you celebrating this weekend?