1.0
Jul 5, 2018
Recommend
CEO approval
Business Outlook
Pros
ASICS has humble origins: an ordinary Japanese man sought to promote sports among the youth in war-torn Japan. To this day, it remains committed to that noble cause. Unfortunately, millennials are more concerned about drinking the Yeezy Kool Aid, so business is not great.
Cons
All products, decisions, and processes can be characterized as "too little, too late". This has largely to do with the inefficient bureaucracy that is centrally controlled by the parent company in Kobe, Japan. ASICS America will always trail several seasons behind its leading competitors.