Adswerve reviews

3.0

53% would recommend to a friend

(73 total reviews)
avatar

Tom Zawacki

Not enough data to show CEO approval

47% positive business outlook

Adswerve has an employee rating of 3.0 out of 5 stars, based on 73 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Adswerve employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

73 reviews
1.0
Oct 10, 2025
Recommend
CEO approval
Business Outlook

Pros

- If you look at reviews from 3-4 years ago, you’ll notice that Adswerve was once a special place, where people cared about taking great care of clients and each other. If you look at recent reviews (minus the fake reviews that provide no details about why or how things are “great”) you’ll notice a serious shift in sentiment. As the business took a turn in 2021 and toxic leaders were promoted higher into the organization, the culture (and performance of the business) took a hard right turn. Then the interdepartmental finger-pointing began. Department heads seem to despise each other. You can really tell a lot about the character of your leaders by how they treat each other when things aren’t going well. So I guess a “pro” is that Adswerve used to be special and full of great people but with the mass exodus over the past few years, there’s very few good folks left. - WFH is nice.

Cons

Ineffective, Toxic leaders: - Year after year the Employee Engagement Surveys tell the story here. Single digit leadership approval rates (yes, single digits, like out of 100) are returned and of course no changes are made. It must be everyone else’s fault and the business’s poor performance must be the fault of junior employees. It simply couldn’t be leadership. - If you decide to work here you can expect a poorly thought out and terribly executed reorg every 6 months as has been the trend for the past 6 years. A symptom of the continued lack of vision. Don’t expect a new job description or an explanation of what expectations are for your new role. Instead, expect a “get aligned or get fired” approach to leadership. Feedback is not welcomed here. - The “weaponization of feedback” (direct quote) is a theme that stands out for the last couple of years in the employee engagement survey. Leadership is only looking out for themselves and will be the first to scapegoat junior employees for the performance of the business instead of taking ownership for their impact. Most employees go to such great lengths to pass their anonymous feedback through AI just to ensure that they can't be identified for fear of retribution. To leadership, any feedback that is provided is a demonstration of that employee’s “lack of alignment” and they should expect to see that reflected in their end of year review. - Leadership goes into promotion and people planning conversations with the goal of feeling like they “won the negotiation”. Their egos are so massive, they MUST feel like they won. There’s no effort to demonstrate care for their employees, instead they should “just be happy that they have a job” (direct quote) - something I’m sure you’ve heard all great leaders say (eye-roll). Extremely Political Environment, driven by EVERYONE being worried about keeping their job: - Leadership constantly says that legacy employees are resistant to change but what these loyal employees are resistant to is bad leadership and ill informed business decisions where feedback is weaponized. It’s not hard to see if your ego isn’t in the way. - Leadership is so allergic to feedback that they gaslight you by placing the blame back on the employees, positioned as “you are the problem” and “you’re resistant to change”. After a while, you start to believe them. Gradually, your job becomes stroking the egos of sensitive white people as they make bad decisions and then take no ownership of the negative business and cultural impacts. - Double standards and blatant favoritism are pervasive. Toxic leaders are described as “misunderstood” while anyone providing feedback is blacklisted and flagged as not open to change and thus, unpromotable and eventually fireable. Favoritism rears its ugly head again and again while employees that are responsible for growing the same (failing) business unit receive blatantly different treatment (one is promoted while the other is fired). Leadership will reference the outstanding culture of “the old adswerve” when describing the company and then turn around and talk about how “this is adswerve 2.0” “we’re a completely different company now”. Leaders will impose any double standard they can to drive their narrative. “You have to be in a role for years before being promoted” but it only applies to you and exceptions will be made for whoever sucks up to leadership the most. I’ve never worked in an environment more flooded with boot licking. - Adswere’s latest rebrand is a great example of bad business decisions being made because everyone is afraid to provide feedback. Everyone just pretends like everything is great because you never know what person with power will come for you if you disagree with them. (If you are prone to seizures, I would encourage you NOT to visit our website) Bad Business Outlook: - Leadership consistently refuses to take any ownership for their part in the company’s lack of growth. Several years back to back of stagnant growth, poor investments, and a toxic culture lead employees to believe that the ship is sinking. Again, this comes back to leadership and their lack of vision for how to pivot and grow the business. We used to be a reseller, now we’re a consulting company but also an agency, now… who knows. Trying to be all things to all clients leaves you with confusion in the marketplace as our market share slowly trickles away, year after year. - Unfortunately, no amount of “billing like a lawyer” can save the downward spiral this business is on.

1.0
Dec 2, 2024
Recommend
CEO approval
Business Outlook

Pros

We are all miserable here so we lean on each other

Cons

If I could, I would give this organization zero stars. I also need to call out the blatantly fake review left on 11/16/24 titled “Great company.” It’s obvious this was written by executives to boost ratings. If you’re going to resort to leaving fake reviews, at least put some effort into making them believable. Over the past year, the organization has drastically declined, losing any redeeming qualities it once had. The people-first culture we prided ourselves on is now completely absent. Despite claiming a lack of budget for promotions, leadership decided to allocate funds toward a poorly executed summit. This event was not only meaningless and cheaply run but also a blatant misallocation of resources. The money spent on the summit could have been used for employee bonuses or well-deserved promotions. Instead, it became a waste of time and a demoralizing reminder for employees who were told promotions weren’t feasible due to budget constraints. Media leadership implemented one of the most poorly planned and executed reorgs, and the fallout has affected everyone. Morale is at an all-time low, employees are stretched impossibly thin, and micromanagement has become the norm. While reorgs are rarely perfect, this one was carelessly conceived and disastrously implemented, with employees left to bear the brunt of its failure. Many were reassigned to new roles without clarity or job descriptions—an unethical move that created confusion and resentment. Others were left juggling both their previous responsibilities and new, undefined workloads. To make matters worse, a major KPI was retroactively increased four months into the year. This left employees scrambling not only to hit an increased target going forward but also to make up for the gap retroactively. The decision lacked fairness, foresight, and consideration While the department’s employees continue to support one another, senior leaders and executives should be deeply ashamed of their actions. Their decisions have left employees overworked, undervalued, and utterly demoralized. Pay is below market rate, leadership is reckless, morale is low, and growth opportunities are scarce.

avatar
Adswerve Response
1y
We’ve taken the time to sit with this review, and we won’t deny - it stung. It’s tough to hear accusations that we write fake reviews or to read negative spirited comments about a place where so many people work incredibly hard every day. That said, we shared this with our Executive Team and know that it was read by many on our Leadership Team, because we take all feedback seriously. We are truly sorry that your experience hasn’t been better and that you feel the Media Services reorganization was handled poorly. That was never the intent. We are a team of people who care deeply - about our employees, our clients, and the work we do. We aren’t perfect. But we do approach every decision with thoughtfulness, doing our best to consider all the details and impact. Change is hard, and we understand that not everyone will agree with the decisions made. But instead of resisting and seeing only the negatives, we encourage team members to lean in - speak up, share ideas, lead by example, and be part of shaping the future. That's what we mean by moving fearlessly forward. We welcome feedback - real, constructive feedback that helps us grow. If something isn’t working, let’s talk about it. We remain committed to prioritizing our people, delivering results for clients, and driving opportunities for our people. That’s our focus, and that’s where we’ll continue to put our energy.
1.0
Jun 29, 2024

Badswerve

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Remote Work -Smart Coworkers -Interesting Challengers from Clients -Good benefits. Reimbursement for Internet and Wellness is Nice.

Cons

-Horrible Management: Micromanagement is rampant with over-analysis of reported hours and over-minding P's and Q's. Lots of third-hand feedback delivered through your boss because people are too cowardly to say what's on their mind. -Clueless, unaccountable leadership: Company touts that they didn't lay anyone off during the pandemic, then lays off 5% of the company last year, then continues to tout that they didn't lay anyone off! -Backstabbing Culture: No one is willing to deliver DIRECT feedback. Get used to having someone talk to your boss about you! It squashes any attempt at asking for help out of fear that someone will perceive it as weakness, resulting in termination. -High turnover: People disappear under "suspicious circumstances" (often at terrible times for client and project health). Executives are not exempt from this either. The company lost their COO and chief salesperson recently, then worked to spin their departure as a coincidence instead of a reflection of the company. Womp womp. -Inconsistent and contradictory goal requirements: There is no incentive to do strategic work that could make the company better when all of the company's goals and OKRs are about sales and billable time. Templates for docs like SOWs and legal-approved contracts desperately need overhauling, but no one has time or bandwidth to work on those tasks over client work. -Awful clients: Adswerve lives off its relationships with companies like Google and Adobe, so they often get the dregs that can't or won't pay for a real consulting firm. -Sneaky HR Practices: I've never heard of a company treating cost-of-living increases as "merit" increases. This is insulting, especially during a time of record inflation.

avatar
Adswerve Response
2y
We appreciate you sharing your feedback on your experience with Adswerve. We’re saddened to hear that you haven’t had the best experience at the company. Through 2024 we’ve been addressing points that have been brought up from our Employee Engagement Survey feedback, making progress with initiatives like 360 Reviews and Leadership Development training. We aim to make Adswerve a great place to work, where everyone feels valued. Like other companies, we experience a mix of both voluntary and involuntary turnover and we fully support anyone who moves on to new career opportunities and continue to be incredibly grateful to anyone who has helped to shape and grow our organization during their time here. Our annual pay increase budgets are based on market data and overall company performance, with merit increases awarded for individual performance. As we navigate through economic fluctuations, know that we remain committed to fair and competitive total rewards practices that recognize the hard work and achievement of our team members. We strive to create a positive and supportive work environment and are disappointed to learn that we’ve fallen short in your case. Your feedback is important, and we’d like to discuss your concerns further. If you’re open to it, we’d like to talk to you about this in more detail - please reach out to your HRBP.
Viewing 1 - 3 of 73 Reviews

Glassdoor has 74 Adswerve reviews submitted anonymously by Adswerve employees. Read employee reviews and ratings on Glassdoor to decide if Adswerve is right for you.