Apollo.io reviews

3.7

72% would recommend to a friend

(266 total reviews)
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Tim Zheng

75% approve of CEO

70% positive business outlook

Apollo.io has an employee rating of 3.7 out of 5 stars, based on 266 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Apollo.io employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

266 reviews
5.0
Oct 6, 2025
Recommend
CEO approval
Business Outlook

Pros

Apollo offers a one-of-a-kind product at an extremely fair price to clients, while actually following through on promises to innovate. My recruiter Heather Campbell was communicative, clear and gave me step by step feedback on my journey to get hired. She is fantastic!

Cons

Like any hyper-growth company, things change a lot and at the drop of a dime, be prepared and be ready.

5.0
Jun 4, 2025

Life Moves Fast (at Apollo)

Recommend
CEO approval
Business Outlook

Pros

Pro's Unicorn Velocity in AI & PLG As a SaaS unicorn ($150M+ ARR and accelerating), Apollo lives at the bleeding edge of innovation. Esp lately wrt/ AI-native motions. Expect to build category-defining products in a market where ripping PLG success is real here. Fast-Paced & Growth-Oriented You’ll collide daily with wicked-smart, restless operators. If high tempo energizes you, Apollo is the place to be. If not, you will wash out (or be washed as the case may be). Global, Remote-First Workplace Flexibility reigns with a fully remote setup and a truly international team ("The sun never sets on Apollo"). This model empowers diverse collaboration across time zones while offering work-life autonomy. Unifying Events & Culture Well-produced in-person/virtual events bridge the remote gap meaningfully. These gatherings strengthen team bonds, celebrate wins, and reaffirm Apollo’s cohesive culture. Reward for Self-Starters Self-motivation is paramount. Apollo empowers those who proactively hustle, execute independently, and bring discipline to navigate the remote landscape. Success here rewards initiative and grit. Rock solid benefits, stock options, bonus structure, and stipends. Learn voraciously is actually a core value and a thing here.

Cons

Culture Isn’t for Everyone Apollo’s relentless pace and intensity isn’t suited for those looking for a slower tempo or a “Country Club” experience. Burnout or turnover can happen if you struggle with constant change and high expectations. As Apollo has transitioned from a startup vibe to a global unicorn, some early cultural hallmarks have shifted. The rapid evolution might've been disorienting, and the company is not immune to growing pains or attrition—especially among those slow to adapt. AI-Driven Complexity The company’s deep embrace of AI and automation means that adaptability and technical fluency are essential. If you’re not comfortable with AI tools or rapid tech adoption, it’s easy to feel behind or overwhelmed. Remote-First Challenges While remote work offers flexibility, it also requires communication, self-management, and boundaries. If you lack discipline working solo, the autonomy can feel isolating. Not everyone thrives in this environment. Steep Learning Curve & High Bar With high autonomy comes high expectations for self-direction and rapid learning. The “sink or swim” dynamic is real—if you can’t keep pace, there’s little hand-holding along the way. Not for the Risk-Averse Rapid growth brings ambiguity, shifting priorities, and imperfect processes. If you’re looking for structure, predictability, or long-standing playbooks, you may find Apollo’s environment unsettling.

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Apollo.io Response
1y
Hi there, thank you for taking the time to share such a thorough and insightful review of your experience at Apollo.io. We truly appreciate your detailed perspective, especially as a VP in Labs. It's fantastic to hear that our unicorn velocity and AI-native approach resonate with you, and that you're experiencing the excitement of building category-defining products and real PLG success. We absolutely pride ourselves on fostering a fast-paced, growth-oriented environment where "wicked-smart, restless operators" can thrive, and it's great to know our global, remote-first model and unifying events are creating a cohesive and empowering experience. We also value your acknowledgment of our rock-solid benefits and the core value of "learn voraciously." We also deeply appreciate your candid feedback on the "Cons." You've perfectly articulated that Apollo's relentless pace and intensity truly isn't for everyone, and we strive to be transparent about that from the outset. We recognize the challenges of navigating rapid growth and the transition from startup to global unicorn, which can indeed feel disorienting as hallmarks shift. Your points on AI-driven complexity, the demands of remote-first work, the steep learning curve, and the reality of a "sink or swim" dynamic underscore the unique profile of a successful Apollonaut. This environment demands adaptability, self-direction, and a comfort with ambiguity, and we are indeed built for those who thrive in that dynamic. Regarding your advice to management: We are absolutely committed to 'keeping the pedal to the metal' and maintaining our aggressive growth trajectory as we continue to innovate. Your suggestion regarding employees purchasing Apollo shares on the secondary market is valuable feedback, and we continuously evaluate all avenues to further align our team's interests with the company's long-term success as part of our holistic total rewards strategy. Thank you again for your genuine and balanced feedback. It helps us continue to refine our journey as a high-performance, impact-driven organization. Best, Declan
4.0
Jun 3, 2025
Recommend
CEO approval
Business Outlook

Pros

• Fast-paced, intellectually demanding environment with decently smart colleagues • Exposure to zero-to-one product challenges—ideal for builders • Opportunities to take ownership and drive major initiatives • Clear company mission and ambitious goals • Can sharpen product intuition and execution under pressure

Cons

• Workload is unsustainable for long-term health or family priorities • Limited flexibility and poor support for work-life balance • Culture rewards overextension, not strategic sustainability. CEO changes plans and roadmap nearly every month or quarter, if we're lucky. Teams have to be incredibly malleable / adaptable here. • High performance expectations with unclear upward mobility • Execution speed prioritized over systemic thinking or long-term product quality

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Apollo.io Response
1y
Hi there, Thank you for sharing your candid and detailed perspective as a Principal Product Manager who's been with us for 3-4 years. We truly appreciate your valuable insights. It's great to hear that you find Apollo.io to be a fast-paced, intellectually demanding environment where you can tackle zero-to-one product challenges and drive major initiatives. We're proud of our clear company mission and the opportunities we offer for product leaders to sharpen their intuition and execution skills. We also genuinely appreciate your honesty regarding the areas where we can improve. You've clearly articulated the challenges around workload sustainability, limited flexibility, and work-life balance, as well as the feeling that our culture might inadvertently reward overextension. Your feedback on the rapid shifts in plans and roadmap and the prioritization of execution speed over systemic thinking or long-term product quality is something we're actively taking to heart. We understand that this dynamic, combined with high performance expectations and sometimes unclear upward mobility, can be challenging. Your advice to management is particularly insightful and aligns with our continuous efforts to evolve. We agree that retaining top-tier talent long-term requires robust organizational support structures. We are actively reassessing our incentives to better reward sustainable excellence alongside our rapid growth. Investing in greater flexibility and psychological safety are key areas we're exploring to prevent burnout and empower deeper creativity across our teams, especially for senior leaders like yourself. We're committed to building a world-class product organization that balances rapid innovation with sustainable practices for our team members. Your feedback is crucial in guiding these efforts. Best, Declan
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Glassdoor has 326 Apollo.io reviews submitted anonymously by Apollo.io employees. Read employee reviews and ratings on Glassdoor to decide if Apollo.io is right for you.