Pros
Big Squid has recently restructured and operates with a lean and agile culture. Machine learning and AI technologies are evolving rapidly and gaining in popularity. There is incredible market opportunity for Big Squid, and their user experience approach is unlike any other product in the market. Executive leadership drives a transparent, goal oriented culture with clear direction on objectives required to achieve success. The teams within Big Squid are amazing to work with. Through trust and agility, we can move quickly to respond to the evolving marketplace, and have confidence that everyone is playing their position exactly as we need them.
Cons
Market leaders in our category have significantly larger budgets to attack a relatively nascent marketplace.