Is Breakthru Beverage Group a good company to work for?

Breakthru Beverage Group has an overall rating of 3.1 out of 5, based on over 1,122 reviews left anonymously by employees. This rating has decreased by 9% over the last 12 months. 44% of employees would recommend working at Breakthru Beverage Group to a friend and 27% have a positive outlook for the business. The best reviews about Breakthru Beverage Group have been left by employees working as Business Manager , Account Development Specialist - ADS and Director .

Does Breakthru Beverage Group pay their employees well?

According to anonymously submitted Glassdoor reviews, Breakthru Beverage Group employees rate their compensation and benefits as 3.1 out of 5. Find out more about salaries and benefits at Breakthru Beverage Group. This rating has decreased by 7% over the last 12 months.

How satisfied are employees working at Breakthru Beverage Group?

44% of Breakthru Beverage Group employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Breakthru Beverage Group 3.3 out of 5 for work life balance, 3.0 for culture and values and 2.9 for career opportunities.

What are the top reviewed jobs at Breakthru Beverage Group?

Sales Representative (201) , Merchandiser (44) , Field Sales Manager (42) , Sales Associate (35) , Sales Consultant (27) , On-Premise Sales Representative (20) , Sales (19) , Sales Manager (17) , Territory Manager (17) , Business Manager (12) , Manager (12) , Director (10) , Account Development Specialist (9) , Account Development Specialist - ADS (9) , Inside Sales Representative (9)

What are the pros of working at Breakthru Beverage Group according to real employee reviews?

"They provide great benefits to associates" ((in 83 reviews)); "Great people and incredibly fun industry." ((in 68 reviews)); "The pay is good for the role" ((in 62 reviews)); "Great culture and room to grow." ((in 38 reviews)); "Good work life balance" ((in 31 reviews))

What are the cons of working at Breakthru Beverage Group according to real employee reviews?

"Long hours and busy during holidays" ((in 23 reviews)); "Poor upper management Poor work" ((in 21 reviews)); "Too many managers drink the Kool Aid and don't take a realistic approach to what's actually occurring in the marketplace" ((in 18 reviews)); "Low salary" ((in 17 reviews)); "poor communication" ((in 15 reviews))

What are employees saying about Breakthru Beverage Group layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Breakthru Beverage Group layoffs and their outlook for job security at Breakthru Beverage Group in 2026.

What are the top reviewed Breakthru Beverage Group locations?

Denver , Chicago , Cicero , Phoenix , Baltimore , Tampa , Miami , Saint Louis , Las Vegas , Middle River , Jacksonville , Orlando , Washington , Miramar , Minneapolis , Philadelphia , Saint Paul , Columbia , Virginia Beach , Linthicum , Milwaukee , Los Angeles , North Wales , Fort Lauderdale , Richmond , New York , Charleston , Kansas City , San Francisco , Linthicum Heights

Breakthru Beverage Group reviews

3.1

44% would recommend to a friend

(1,097 total reviews)

Tom Bené

49% approve of CEO

27% positive business outlook

Company ratings over time

Ratings trend for the last 6 months (1,097 reviews)

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Breakthru Beverage Group has an employee rating of 3.1 out of 5 stars, based on 1,097 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Breakthru Beverage Group employee rating is in line with the average (within 1 standard deviation) for employers within the Retail & Wholesale industry (3.4 stars).

Reviews by job title

1K reviews

4.0

Dec 5, 2024

Great foundation for a Sales Career

Sales representative

Recommend

CEO approval

Business Outlook

Pros

-Learning how to pitch products to clients - Navigating budgets -Learning how to achieve goals -Lots of incentives

Cons

-Primarily work alone -Extensive Driving(No mileage rate reimbursement) -Territory driven success

Breakthru Beverage Group Response

1y

Thank you for your review! We're glad to hear you overall enjoyed and made the most out of your time with BBG. It is true in your position that autonomy is a large part of the role. If you wished to ever expand on that, or anything else you think we can improve on as an organization, please consider reaching out to us! Feel free to email us at feedback@breakthrubev.com with any thoughts or concerns. Thank you!

5.0

Nov 30, 2024

Great Distribution Company

Outside sales representative

Recommend

CEO approval

Business Outlook

Pros

- Family-owned corporate company that values work-life balance. - Supportive management team, clear communication and expectations for work. - True Monday through Friday, standard work hours for the industry, 8 hours though you may have to put in some extra time to accounts during the busy season. - Great portfolio of brands and continuously growing. - Constant education, an opportunity to earn valuable industry certifications like WSET Wine, beer, or spirits (payed for by company), education for career pathing in the company or industry.

Cons

- Though its in line with the industry the base salary is lower than desired at 41k, however the commission and incentive structure averages out to 55k. They are transparent about this - In the chains world the corporate companies you are working with are reducing the amount of additional cases of product on the floor, this makes it difficult to hit goals and earn more money for incentives.

Breakthru Beverage Group Response

1y

Thank you so much for such a thoughtful and comprehensive review, this is truly much appreciated. We are so happy to hear you enjoyed your time with BBG, and we sincerely appreciate the kind words about how we do business, and thank you for your role in that. At BBG we are proud to offer proper training and development, as well as supportive management, for all roles, but especially our sales staff to set them up in the best place possible to deliver their goals. If you ever wished to continue the conversation about anything, including how we may be able to improve as an organization, please consider reaching out to us at feedback@breakthrubev.com. Thanks again for sharing your feedback.

2.0

Nov 19, 2024

Mixed

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Portfolio Most people are well-intentioned Pockets of organization truly care about people first Good medical plan Inequitable workload… and likely to get worse Teams well-adjusted to high pressure environment

Cons

Low salary Some “old school” leaders are horrifyingly disrespectful Cost savings is prioritized over strategic investment Don’t move with the agility necessary to win Cross-functional lack of collaboration creates tension and dilutes effectiveness.

Breakthru Beverage Group Response

1y

Thank you for your feedback, we truly appreciate thoughtful feedback from our associates. At BBG we do strive to offer competitive pay as well as management that truly makes every associate feel supported in doing their work. In terms of your 'Cons', we really would like to continue and expand on this conversation to try and figure out how we can improve. Please consider utilizing our Open Door Policy, or you can always email us at feedback@breakthrubev.com. Thank you for all you do!

Viewing 178 - 180 of 1,097 Reviews

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