Mar 3, 2022
C-4 Analytics reviews
3.5
62% would recommend to a friend
Michael Weiss
60% approve of CEO
53% positive business outlook
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C-4 Analytics has an employee rating of 3.5 out of 5 stars, based on 189 company reviews on Glassdoor which indicates that most employees have a good working experience there. The C-4 Analytics employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).
Reviews by job title
189 reviews
5.0
Jun 10, 2021
Recommend
CEO approval
Business Outlook
Pros
I like working here. If you read the reviews on this site, some make it seem like this is a terrible place to work. It’s not terrible. Not even a little. It’s actually a pretty great place to work. Take it from someone who has had more than one job to compare it to. I’ve been here for more than four years now and found some of the most intelligent, articulate and driven markers (in any industry) work here. I’ve been entirely impressed with the on-the-job training, the application of brilliant technologies and the overall caliber of employees here. We do seem to hire and retain some really good people. But the best facet of C-4 Analytics is its overall company-wide culture. It’s really hard to have a cool culture working from home, but we have sort of done it. I think the company has done everything they can to maintain the culture which existed prior to COVID and keep everyone as involved as possible. Which isn’t easy at all. I’ve particularly been impressed with our response to COVID and our ability to quickly pivot our clients entire strategies based on what’s happening in the world. The paid search, content and creative work that gets done here is some of the best I’ve seen in any industry.
Cons
I’m sure it’s better to work at Apple and Google or some other place that let’s you bring your dog to work. It’s not perfect, but is any job? At least two of my clients are really tough. I’m sorry, there’s just no other way to say it. I know this site may not even post this review for saying that but it’s true. Those clients don’t appreciate anything I do. At one point recently I started to feel like I was working my butt off for my client for zero appreciation. But then something happened. My TL and AD recognized my hard work publicly and I realized that I had actually been working my butt off this whole time for my company who does appreciate me. The biggest issue here is there are a lot of grunt work tasks that should have been automated years ago but for some reason have not. Every few months we hear a solution is coming but the company then rolls out some cool new strategy instead. I get it. This is great for the clients, but not so great for those of us in client services who have to do the grunt work involved with these new roll outs. This can be very frustrating. Since this probably won’t be posted due to my snappy word choices, let’s talk about something I want to get off my chest. Working here can be a little humbling. There are oodles of genuinely hard working, talented and gifted characters here. If someone come in here and talk a big game like they’re a complete “boss” and then turns out to be “all talk” that someone will quickly find themselves unemployed. And unemployment is bad for one’s ego. One must then write a bad review here so one can feel better about oneself. For those reading whining reviews here you must ask yourself, i) why do these people no longer work here? ii) is this person’s review a rational critique of the company or simply well-crafted payback for a bruised ego? and, iii) are these the types of people you want to work with? If you really think about it, in some cases, a certain amount of bad reviews can be a good thing. I like it here and I don't think I will ever leave, as I have developed a number of great friends and am challenged every day.
4.0
Aug 7, 2020
Very different company than 3-5 years ago...
Current employee, more than 5 years
Wakefield, MA
Recommend
CEO approval
Business Outlook
Pros
I’ve been waiting years to write this review. I have lots of thoughts. But here’s the short version... - C-4 is NOT the same company it was 3-5 years ago. We are much larger, more stable and the Executive team (especially those hired after 2016) is full of thoughtful people who have good sense and real empathy. Kudos to the CEO and VP for hiring excellent executives that employees like and trust. - In 2017, C-4 got a minority stakeholder (Boston Venture) that gave us some MUCH needed capital and excellent accountability. It was a game-changer, in my opinion. - Applicants: Don’t pay too much attention to GlassDoor reviews from 2017 or before. Our earlier, start-up days were mayhem with plenty of B.S. Every month brought a new crisis, every client cancellation felt like the end of the world, and every employee’s departure brought pure chaos. We had no automation and workloads were astronomical. But that has changed. - Every year at C-4 gets more stable and professional. Very little of the lingering start-up B.S. still exists. You will definitely work hard at C-4, but it should be a much more pleasant experience than what people got in the past. There’s a reason I’m still here 5+ years later
Cons
Company used to be totally chaotic. Automotive clients are not super fun to work with. It’s hard to juggle the dozens and dozens of platforms, programs, channels and auto brands.
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