The variety of clients and projects is the only real positive — you do learn a lot from that exposure. Beyond that, the company feels inhuman. They use tracking software that takes photos and screenshots every 10 minutes, and your KPIs depend on those images (too dark or not looking at the screen = negative points). Goals are constantly adjusted to be unachievable, and excellent work is not enough; what they really value is constant chatting and “visibility” in group conversations.
Direct managers in design seem to care more about seeing you socialize, comment, and “be present” in chats than about the quality of your work. Even when owners told me my work was excellent, it still wasn’t enough — the expectation was that I should constantly engage in group conversations. To me, it felt out of place to be criticized for not being talkative when I consistently delivered on time, met deadlines, and had no issues with clients.
Feedback is not welcomed either. After honestly answering a company survey, I was personally contacted by an owner just to prove me wrong instead of listening. That confirmed how little they value employee voices. The overall environment is impersonal — even profile photos are replaced by generic cartoons, erasing diversity and individuality.
In the end, it’s clear they don’t want creative professionals, they want machines.
