Pros
This is a company with great potential. Great products in a high growth market with good people to execute. Also have good distribution partners and relationships in the industry.
Cons
Upper management is the biggest weakness. Specifically, the CEO has no clue how to manage or motivate people and makes short term decisions solely based on stock price. In many ways, this company is sacrificing its long term heath to meet a quarterly target. When nobody can wave a magic wand to make the market recover, the CEO resorts to micromanagement, thinking that if you look at something long enough and with enough eyes, it will change. It is a demoralizing management style and one that will limit the long term success of the company. Swap out a few key people at the top and this company could be very successful. Also, be sure to innovate in the right markets. Don't always chase the shiny objects, sometimes the biggest gains are growing the markets where you already have a strong presence.
