Terrible culture, terrible sales process - Sales NextRoll Employee Review

1.0
Feb 24, 2026
Recommend
CEO approval
Business Outlook

Pros

The field marketing/events team was exceptional. They drove a significant portion of top-of-funnel engagement and created meaningful in-person experiences that supported pipeline generation.

Cons

• Persistent lead routing and RevOps breakdowns. Inbound demo requests were misrouted or improperly disqualified for an extended period, while sales was held accountable for low demo volume. • Sales culture lacked transparency and consistency in account ownership and lead distribution processes. • No structured SDR round-robin process; lead tracking relied on manual documentation, creating inequities in opportunity flow. • CRM hygiene was extremely poor (duplicate accounts, outdated records, misaligned ownership), impacting outbound and new business efforts. • Misaligned KPIs: Sales measured on speed-to-live even when post-contract delays occurred within onboarding or customer success. • High turnover and frequent layoffs created instability and low morale. • Compensation way below broader adtech benchmarks. • Product positioning struggled against more differentiated performance marketing platforms, particularly in prospecting/targeting capabilities. • Marketing messaging frequently misrepresented active product functionality, creating friction in sales conversations. • Heavy emphasis on retargeting budgets limited incremental growth strategies and skewed conversion performance unjustly

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NextRoll Response
1mo
Thank you for taking the time to write this. The field marketing call-out is well-deserved, and I'll make sure that team hears it directly. We will be sure to raise your feedback around operational ownership, lead routing, CRM hygiene, and KPI alignment. The point about creating an environment where systemic issues can be escalated without fear of retaliation is one I take personally. That's a leadership responsibility, and one we're committed to getting right. I'm sorry the experience landed where it did, and I appreciate the candor. Wishing you the best in what's next. — Amy LeBold, Chief People Officer

Explore other reviews about NextRoll

5.0
May 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and leadership.

Cons

Nothing worth calling out here.

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NextRoll Response
1mo
Thank you for taking the time to share this and even more, for being part of building the culture you're describing. It's something we take real pride in, and hearing it from people inside the team is the strongest validation we get. Thanks for being here! - Amy LeBold, Chief People Officer
2.0
Jul 9, 2026
Recommend
CEO approval
Business Outlook

Pros

When I first started it had an amazing culture, great leadership who knew what they were doing and where they were going. I gained a lot of lifelong friends from working here. The salary ended up being very good as well, but that's where the pros end.

Cons

I would encourage anyone considering joining this company to do extensive due diligence before accepting an offer. The organization has experienced repeated layoffs year after year, including the elimination of roughly 40% of the workforce within the last six months. Despite years of stagnant revenue, leadership's primary response has been continued cost-cutting rather than investing in meaningful growth or innovation. The company currently has no Chief Revenue Officer, and it's difficult to ignore that several senior leaders appear to be openly exploring opportunities elsewhere. Many of these challenges appear to stem from leadership's unwillingness to listen to frontline employees and customer-facing teams who consistently raised concerns about changing market conditions. Instead of adapting, leadership remained committed to an outdated strategy, allowing competitors to move ahead. The company is now scrambling to catch up to a market it once had the opportunity to lead. Perhaps the most frustrating aspect is the disconnect between leadership's messaging and its actions. Employees are routinely told they're doing an exceptional job, only to be met with yet another round of layoffs. At the same time, experienced, long-tenured employees who helped build the business are replaced with lower-cost hires, who often face the same fate in subsequent reductions. This cycle has significantly eroded trust, morale, and institutional knowledge. From my perspective, there has been little strategic difference between the current CEO and the previous one. The focus continues to be on reducing headcount rather than executing a clear vision for sustainable growth. Before accepting a position here, I would carefully evaluate the company's long-term direction, leadership stability, and employee retention.

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