Great People. No leaders in sight. - Anonymous employee NextRoll Employee Review

2.0
Apr 6, 2020
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

The people at AdRoll are some of the most genuine and great people I've had the pleasure of working with in my career. As an IC, you are given opportunities to get involved in impactful projects that you normally would not have at larger companies. Benefits are good. Healthcare is GREAT. 100% employer paid and very solid coverage.

Cons

This is where you should give most of your attention. NextRoll has shown no real leadership for many years across almost all levels of management. From the C suite to the mid level management it's hard to find a true leader. It's all about egos and profitability. NextRoll recently took advantage of the covid-19 pandemic to lay off ~30% of their workforce. Touting "profits and revenue targets' as the main factor of this workforce reduction. This happened the same week that many true leaders in SF/silicon valley are taking pledges to not lay off any of their workforce for at least the upcoming 90 days. Essentially taking a financial hit a corporate level because it will make it easier to rebound if you still have your talent and you are not adding to record numbers of the US workforce applying for unemployment. This was an opportunity for NextRoll leadership to set themselves apart as a company that cares about their people, and that they are the only way a company can pull through unprecedented times like these. Unfortunately, true colors were shown here, and the AdRoll name(that was built many years ago) will never be viewed in the same light because of it.

Explore other reviews about NextRoll

5.0
May 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and leadership.

Cons

Nothing worth calling out here.

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NextRoll Response
1mo
Thank you for taking the time to share this and even more, for being part of building the culture you're describing. It's something we take real pride in, and hearing it from people inside the team is the strongest validation we get. Thanks for being here! - Amy LeBold, Chief People Officer
2.0
Jul 9, 2026
Recommend
CEO approval
Business Outlook

Pros

When I first started it had an amazing culture, great leadership who knew what they were doing and where they were going. I gained a lot of lifelong friends from working here. The salary ended up being very good as well, but that's where the pros end.

Cons

I would encourage anyone considering joining this company to do extensive due diligence before accepting an offer. The organization has experienced repeated layoffs year after year, including the elimination of roughly 40% of the workforce within the last six months. Despite years of stagnant revenue, leadership's primary response has been continued cost-cutting rather than investing in meaningful growth or innovation. The company currently has no Chief Revenue Officer, and it's difficult to ignore that several senior leaders appear to be openly exploring opportunities elsewhere. Many of these challenges appear to stem from leadership's unwillingness to listen to frontline employees and customer-facing teams who consistently raised concerns about changing market conditions. Instead of adapting, leadership remained committed to an outdated strategy, allowing competitors to move ahead. The company is now scrambling to catch up to a market it once had the opportunity to lead. Perhaps the most frustrating aspect is the disconnect between leadership's messaging and its actions. Employees are routinely told they're doing an exceptional job, only to be met with yet another round of layoffs. At the same time, experienced, long-tenured employees who helped build the business are replaced with lower-cost hires, who often face the same fate in subsequent reductions. This cycle has significantly eroded trust, morale, and institutional knowledge. From my perspective, there has been little strategic difference between the current CEO and the previous one. The focus continues to be on reducing headcount rather than executing a clear vision for sustainable growth. Before accepting a position here, I would carefully evaluate the company's long-term direction, leadership stability, and employee retention.

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