Another 10+ year old "startup" still building the train tracks as the locomotive barrels through - Sales NextRoll Employee Review

2.0
Jun 1, 2020
Recommend
CEO approval
Business Outlook

Pros

-Coworkers who work there are great. -Pay is decent/benefits are okay. (401k is low cost, health insurance is very good, professional development is nice, 20+ days vacation per year). -Work/life balance.

Cons

-Lack of Transparency (Financial/Strategic) --> Company said they hit profitability goals prior to laying off 50% of company in company town hall early Q1. -Heavy software and headcount bloat. Too many people in middle management & many software not being used to fullest capacity.. -Training wheels from centralized management. (Centralized depts/ serving multiple business units do not suit needs of AdRoll/RollWorks equally... RevOps, Legal & access to internal resources). -Product training for marketing/sales/AMs/CS is helpful, but no formal sales training with sales team -Company claims to have moved large portion of customers from pure ad spend to software contract and ad spend but not sure how true this is. -Examine tenure of sales teams & how many SDRs want to continue working in sales- (revolving door of reps). Many of the other reviews sum up cons well. Company is trying to grow up without putting foundation in place to scale effectively across departments. Seems to think throwing money at things work until adverse economy causes revenue to sink 20%+.

Explore other reviews about NextRoll

5.0
May 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and leadership.

Cons

Nothing worth calling out here.

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NextRoll Response
1mo
Thank you for taking the time to share this and even more, for being part of building the culture you're describing. It's something we take real pride in, and hearing it from people inside the team is the strongest validation we get. Thanks for being here! - Amy LeBold, Chief People Officer
2.0
Jul 9, 2026
Recommend
CEO approval
Business Outlook

Pros

When I first started it had an amazing culture, great leadership who knew what they were doing and where they were going. I gained a lot of lifelong friends from working here. The salary ended up being very good as well, but that's where the pros end.

Cons

I would encourage anyone considering joining this company to do extensive due diligence before accepting an offer. The organization has experienced repeated layoffs year after year, including the elimination of roughly 40% of the workforce within the last six months. Despite years of stagnant revenue, leadership's primary response has been continued cost-cutting rather than investing in meaningful growth or innovation. The company currently has no Chief Revenue Officer, and it's difficult to ignore that several senior leaders appear to be openly exploring opportunities elsewhere. Many of these challenges appear to stem from leadership's unwillingness to listen to frontline employees and customer-facing teams who consistently raised concerns about changing market conditions. Instead of adapting, leadership remained committed to an outdated strategy, allowing competitors to move ahead. The company is now scrambling to catch up to a market it once had the opportunity to lead. Perhaps the most frustrating aspect is the disconnect between leadership's messaging and its actions. Employees are routinely told they're doing an exceptional job, only to be met with yet another round of layoffs. At the same time, experienced, long-tenured employees who helped build the business are replaced with lower-cost hires, who often face the same fate in subsequent reductions. This cycle has significantly eroded trust, morale, and institutional knowledge. From my perspective, there has been little strategic difference between the current CEO and the previous one. The focus continues to be on reducing headcount rather than executing a clear vision for sustainable growth. Before accepting a position here, I would carefully evaluate the company's long-term direction, leadership stability, and employee retention.

3
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