Sell or declare bankruptcy in 2024 - Anonymous employee NextRoll Employee Review

1.0
Aug 2, 2023
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

The company and culture values listed in the handbook are no longer there anymore.

Cons

Common Pattern: CEO speaks at the townhall about all the positive financial trends, then sends out a layoff email a few weeks later. The Fact: Almost all core money-making Ad features rely on a retiring Google technology and must be rebuilt before Q1, 2024. After that, these features will no longer output anything close to what they currently do. This means that their existing customers will not be able to benefit from running Ads on their platforms. So-called Benefits: The company values and culture are a joke. You'll be let go before you can use it (like maternity leave or parental leave).

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NextRoll Response
2y
Thank you for taking the time to provide your feedback. We acknowledge that NextRoll has undergone significant changes over the last 12+ months, and that impacts the employee experience. We've had to make tough business decisions, however we feel that we continue to center the importance of our values throughout these difficult decisions, and we do not take the impact these decisions have on our Rollers lightly. We are focused on continuing to build on the foundation of trust, and invest in our employee programs. We also want to address your comment on the ad features relying on a retiring Google technology, as that is not an accurate reflection of the situation. It's not Google technology that is being deprecated, but a long standing web standard, third-party cookies, which are going away. NextRoll supports this effort as third-party cookies are problematic for privacy, and we're invested in supporting user privacy on the web. Google's new proposals are designed to support the web ecosystem while maintaining privacy, and NextRoll has been an active participant in this standards process. We are confident that we will successfully make this transition while maintaining advertiser value insights, and we welcome this change overall. I am sorry to hear you didn't have a positive experience, we genuinely wish you the best, and appreciate the time you spent with us. -Amy LeBold, EVP People Experience

Explore other reviews about NextRoll

5.0
May 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and leadership.

Cons

Nothing worth calling out here.

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NextRoll Response
1mo
Thank you for taking the time to share this and even more, for being part of building the culture you're describing. It's something we take real pride in, and hearing it from people inside the team is the strongest validation we get. Thanks for being here! - Amy LeBold, Chief People Officer
2.0
Jul 9, 2026
Recommend
CEO approval
Business Outlook

Pros

When I first started it had an amazing culture, great leadership who knew what they were doing and where they were going. I gained a lot of lifelong friends from working here. The salary ended up being very good as well, but that's where the pros end.

Cons

I would encourage anyone considering joining this company to do extensive due diligence before accepting an offer. The organization has experienced repeated layoffs year after year, including the elimination of roughly 40% of the workforce within the last six months. Despite years of stagnant revenue, leadership's primary response has been continued cost-cutting rather than investing in meaningful growth or innovation. The company currently has no Chief Revenue Officer, and it's difficult to ignore that several senior leaders appear to be openly exploring opportunities elsewhere. Many of these challenges appear to stem from leadership's unwillingness to listen to frontline employees and customer-facing teams who consistently raised concerns about changing market conditions. Instead of adapting, leadership remained committed to an outdated strategy, allowing competitors to move ahead. The company is now scrambling to catch up to a market it once had the opportunity to lead. Perhaps the most frustrating aspect is the disconnect between leadership's messaging and its actions. Employees are routinely told they're doing an exceptional job, only to be met with yet another round of layoffs. At the same time, experienced, long-tenured employees who helped build the business are replaced with lower-cost hires, who often face the same fate in subsequent reductions. This cycle has significantly eroded trust, morale, and institutional knowledge. From my perspective, there has been little strategic difference between the current CEO and the previous one. The focus continues to be on reducing headcount rather than executing a clear vision for sustainable growth. Before accepting a position here, I would carefully evaluate the company's long-term direction, leadership stability, and employee retention.

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