Freedom to customize your site to be as relevant as possible to your community, experience with web tools, analytics, backing of a large company, mostly fantastic, smart colleagues.
Cons
Too much top-down management, people in NYC assuming that everyone in your town was interested in vapid content in an attempt to garner page views, some inept middle management, loss of freelancers, and ultimately the company's massive layoffs. Which only hurt our communities that we had worked so hard for.
Patch Response
10y
The dates are erroneous. This is an accurate review, but from ~2013 pre spinout from AOL