Favoritism in Lead Distribution – Unfair and Demotivating - Sales Development Representative (SDR) Planview Employee Review

Thank you for sharing your feedback and some of the things you enjoy about the Stockholm office. We take the concerns you've raised seriously and want to share a bit about how our lead distribution process works to ensure transparency. Leads are routed based on defined territories, which are assigned according to geography and language. For example, if an SDR is responsible for the French market and speaks French, they manage all inbound and outbound efforts for that region. This structure is closely tied to how we hire, as language proficiency and market knowledge are critical for effective engagement with prospects. While inbound leads are a valuable part of the mix, a significant portion of success in the role comes from proactive outbound efforts. Inbound leads cannot simply be reassigned outside of the territory model, as they are aligned with our Target Account strategy and the regional responsibilities of each SDR. We understand that this model can feel challenging at times, especially in territories where the volume of inbound may be lower. However, it is designed to ensure alignment with market expertise, language needs, and our strategic go-to-market approach. We’re always open to feedback and committed to fostering a fair and supportive environment. If you have more you would like to share, please email HRFeedback@planview.com.