This unicorn is a donkey! - Sales Manager Sonar Employee Review

1.0
May 22, 2023
Recommend
CEO approval
Business Outlook

Pros

Once a year trip to Geneva. However, this is a requirement and regardless if you have previous commitments or children, you'll be required to travel for 2 weeks out of the year. Nice office downtown for your inside sales job to distract you from how little they pay vs the market. I believe there's some genuinely nice people at Sonar, but senior management is taking advantage of them.

Cons

For a company that preaches integrity, transparency, ethics, and "collective intelligence", absolutely shocked at how leadership did not reciprocate this down the ladder. Completely mislead about the job role, territory, account base, what I was truly compensated on vs that of my quota, from the beginning, even during the interview process. Of course, you can't find out certain specifics and how much they "spin it" until you're on the inside. However, by week 4, it was time to start looking for another job, as there was no way to reach OTE commissions and a number of issues were brought to light by then. Sales leadership is constantly changing your account set throughout the year, almost thrashing and pulling any lever to make some kind of positive impact. Make no mistake about it, this is an INSIDE sales or glorified BDR role. If you have minimal experience and come from Solarwinds, I'm sure you'll fit right in.......absolute donkey.

Explore other reviews about Sonar

5.0
Jun 29, 2026
Recommend
CEO approval
Business Outlook

Pros

Excellent strategy, culture, and team. You must have the startup mentality.

Cons

Lots of changes and growth challenges.

1.0
Jun 12, 2026
Recommend
CEO approval
Business Outlook

Pros

Got to go to Disneyland Paris a couple of times.

Cons

Career growth and internal mobility did not match the expectations that were communicated to me when I joined. I relocated across the country in part because I believed there would be a realistic path to transition from SDR into a Sales Engineer role. Early conversations with leadership were encouraging, and I received support from my manager, senior sales leadership, and the SE organization regarding that goal. I was told that the primary requirement was completing the company's one-year minimum tenure before changing teams. To prepare, I invested significant personal time into technical training, completed cloud computing and solutions architect coursework, conducted product demonstrations beyond the normal scope of my role, and maintained regular development discussions with SE leadership. After reaching the one-year mark, the timeline for pursuing the opportunity continued to shift. First, additional approvals were needed. Later, I was told organizational changes needed to occur before a position would become available. Several months later, I was informed that there were no open positions and no clear timeline for when one might exist. What was most disappointing was not that I wasn't selected for the role, but that I never had the opportunity to formally interview after spending more than a year preparing for the transition with leadership's encouragement. Based on my experience, employees interested in internal mobility should seek clear commitments regarding hiring plans, role availability, and promotion timelines rather than relying on informal support or verbal encouragement.

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