Sonar reviews

2.9

39% would recommend to a friend

(118 total reviews)
avatar

Tariq Shaukat

50% approve of CEO

46% positive business outlook

Sonar has an employee rating of 2.9 out of 5 stars, based on 118 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Sonar employee rating is 25% below average for employers within the Information Technology industry (3.9 stars).

Reviews by job title

118 reviews
1.0
Jul 5, 2026

Toxic culture driven by nepotism and fear

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Please be incredibly careful when reading the 5-star reviews on this page. They are obvious HR damage-control moves meant to artificially balance out the real feedback. If you look closely, you will notice that the 5-star reviews are highly repetitive, generic, and use almost the exact same phrasing. Do not fall for the fake positivity; look at what real employees are actually experiencing here.

Cons

Blatant Nepotism and Fear: It is incredibly frustrating to work here. The CEO brings in his own friends from his past circle and hands them high-level positions they are completely unqualified for. They bypass real interviews while hard-working employees are left behind. Everyone sees it, but there is a culture of fear—no one dares to speak up or challenge this because you’ll be targeted. Ruining Customer Trust for Quick Cash: The CEO has zero background in product management, yet he controls it like a dictator. He treats this place like a short-term cash grab. Instead of building a real, honest product that lasts, the strategy is all about squeezing money out of customers right now, even if it feels dishonest and ruins their trust. It is embarrassing to watch our reputation get destroyed for short-term wins. A Culture of "Yes Men": The CEO only wants people around him who clap and agree with every single word he says. Healthy debate is dead here. If you don't blindly validate him, you aren't welcome. This ego-driven leadership is bringing absolutely zero value to the company. No Future for Sonar: It makes me deeply sad to see Sonar end up like this. It feels like the leadership is just here to milk the company for everything it’s worth, take care of their friends, and leave whenever they get what they want. They do not care about the long-term future of this company or the employees who built it.

2.0
Jun 19, 2026
Recommend
CEO approval
Business Outlook

Pros

Sonar is a company I really wanted to love. Since starting, I kept thinking "we are so close." - The business hires incredible people: genuinely intelligent, enjoyable to work with, and constantly willing to lean in and support each other. - The product serves a real need in the market, in a genuinely exciting space. - Supporting organizations are constantly working to improve the lives of revenue teams. - Pay and benefits are on par with the market; not incredible, but not bad.

Cons

Yet I continued telling myself, quarter after quarter, that the business would learn and shift to take advantage of its strengths. It never did, and I don't see that changing in the near future. - There is a vision, and there is a strong front line, but the executive team cannot figure out how to operationalize change. This is due in large part to an inability to prioritize and create focus at the top. There are always a hundred "Tier 1" initiatives and never enough people or time to execute them well. And then there is frustration when the field can't keep up. - The business is unwilling to acknowledge how customers use and view the product is shifting, and continues to underfund, or outright deny, efforts to build better support and education to help customers navigate that shift. - There is constant change, and not the typical kind. Full resets of roles, 50%+ recutting of territories, new policies and processes every week. - Managers and sales leaders seem to spend as much time fighting the business and trying to shield us, as they do running their teams. - There appears to be a fundamental lack of trust between the executive team and its leaders, and vice versa. Executives are hands-on and making reactive decisions far too deep in the organization, while also seeming to actively disagree with or ignore the advice of Directors and VPs. The result is a culture where heroics are required to save the day, the front line can't stay focused, people are overwhelmed and burnt out, and attrition is rising.

Viewing 1 - 3 of 118 Reviews

Glassdoor has 147 Sonar reviews submitted anonymously by Sonar employees. Read employee reviews and ratings on Glassdoor to decide if Sonar is right for you.