2.0
Mar 9, 2023
Recommend
CEO approval
Business Outlook
Pros
Strong camaraderie within direct team. Brand recognition made it easy to engage with prospects and clients.
Cons
Massive disconnect between frontline sales, Product & pricing teams, and Management and Executive leadership. “Customer-obsessed” was no more once the economy started to take a downturn and buyers cut their AR budgets. “We’re increasing entry-level pricing by 50%” was Forrester’s response. This made it impossible for reps to hit their quarterly and annual numbers much less come CLOSE to hitting Winner’s Circle. I used to be proud of the culture yet the layoffs showed that Forrester actually views employees as numbers.