2.0
Feb 9, 2016
Recommend
CEO approval
Business Outlook
Pros
In the beginning when the company was launched in 2009 there was a lot of hope and promise. Big dreams and big claims about shaking up the industry and taking on the market leader. There was a ton of investment and the start-up atmosphere was great.
Cons
Too many major changes to the company's vision and focus. The company has seen three CEO transitions since launching in 2009 with lots of turn over within the executive ranks. Shifting goals and priorities created a lot confusion and doubt. Despite claims to the contrary by ownership, the latest CEO seems to have been brought in to sell the company and help get the owners out of a bad investment.