Does Good Apple pay their employees well?

According to anonymously submitted Glassdoor reviews, Good Apple employees rate their compensation and benefits as 4.0 out of 5. Find out more about salaries and benefits at Good Apple. This rating has improved by 2% over the last 12 months.

How satisfied are employees working at Good Apple?

53% of Good Apple employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Good Apple 3.1 out of 5 for work life balance, 3.4 for culture and values and 3.9 for career opportunities.

What are the top reviewed jobs at Good Apple?

Media Planner (6) , Assistant Media Planner (3) , Director (3) , Digital Media Planner (2) , Search Strategist (2) , Senior Data Analyst (2)

What are the pros of working at Good Apple according to real employee reviews?

"Good Apple genuinely cares for their employees, which is very refreshing on many fronts." ((in 6 reviews)); "Great team and culture overall" ((in 5 reviews)); "The people and culture here is truly amazing." ((in 5 reviews)); "benefits, pto, summer fridays, quarterly abroad trips, competitive pay" ((in 4 reviews)); "Everyone here recognizes the value in reaching for excellence, and how that benefits the company, as well as own individual career paths." ((in 3 reviews))

What are the cons of working at Good Apple according to real employee reviews?

"As people have said for years, favoritism within the company is horrifically obvious and your success at the company can be ruined by coming across wrong to favorites" ((in 4 reviews)); "It's a good company with a great set of tools, but leadership needs to pave a better path forward in order to survive adversity in the coming years." ((in 4 reviews)); "I brought this up with several managers (and HR) and while they were sympathetic, they acknowledged that nothing could be changed in the short" ((in 3 reviews)); "long hours" ((in 3 reviews)); "Management and HR preach that you are supported, but act otherwise Will be talked about behind your back if you fall behind, instead of being supported." ((in 3 reviews))

What are employees saying about Good Apple layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Good Apple layoffs and their outlook for job security at Good Apple in 2026.

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Good Apple

Good Apple reviews

3.6

53% would recommend to a friend

(70 total reviews)

Al Muzaurieta

53% approve of CEO

39% positive business outlook

Ratings by category

4.0

Compensation and benefits

3.9

Career opportunities

3.4

Culture & values

3.1

Work/Life balance

3.0

Senior management

2.8

Diversity & inclusion

Good Apple has an employee rating of 3.6 out of 5 stars, based on 70 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Good Apple employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Ratings by demographic groups

Gender

Disability

Parent or family caregiver

Veteran status

Reviews by job title

70 reviews

5.0

Nov 12, 2015

Agency lives up to it's name

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Good Apple is a great place to work. I would recommend this company to anyone I know - the people here are amazing.

Cons

No major cons, the same struggles that apply to other boutique media agencies apply here but on a smaller scale

5.0

Sep 8, 2015

A Rare Gem Among NYC Digital Agencies

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Chance to work with interesting brands and awesome people (client contacts, vendors, publishers, and co-workers alike). Unlike other agencies where I've worked, Good Apple employees really work together and support each other; there is no sense of aggressive competition between co-workers. Also, it is easy to achieve a positive work/life balance, which is difficult elsewhere in the digital advertising and marketing industry. Salary, benefits, and perks are competitive and fair. The energy and environment at Good Apple is creative, innovative, and fun.

Cons

No significant cons come to mind. As with any growing agency, there are some organizational and structural items to be sorted out; however this does not have a negative impact on the overall experience of working at Good Apple.

5.0

Mar 6, 2015

Power of Partnerships: Internal and External

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

The best part about Good Apple is the level of partnership that is built between internal team members as well as with clients. All relationships with the Good Apple team are built on a strong foundation which establishes great opportunities for continued client and company growth.

Cons

The con is also a pro - working through the growing pains of expanding the company and moving to a bigger office space.

Viewing 40 - 42 of 70 Reviews

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Jobs at Good Apple

Associate Media Strategist

Associate Social Strategist