Is Hallmark a good company to work for?

Hallmark has an overall rating of 3.4 out of 5, based on over 3,784 reviews left anonymously by employees. This rating has decreased by 1% over the last 12 months. 60% of employees would recommend working at Hallmark to a friend and 46% have a positive outlook for the business. The best reviews about Hallmark have been left by employees working as Territory Manager , Customer Service and Manager .

Does Hallmark pay their employees well?

According to anonymously submitted Glassdoor reviews, Hallmark employees rate their compensation and benefits as 2.8 out of 5. Find out more about salaries and benefits at Hallmark. This rating has decreased by 4% over the last 12 months.

How satisfied are employees working at Hallmark?

60% of Hallmark employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Hallmark 3.9 out of 5 for work life balance, 3.4 for culture and values and 2.8 for career opportunities.

What are the top reviewed jobs at Hallmark?

Retail Merchandiser (583) , Sales Associate (408) , Merchandiser (158) , Retail Sales Associate (92) , Store Manager (82) , Order Processor (68) , Territory Supervisor (67) , Part Time Retail Merchandiser (59) , Key Holder (54) , Sales Associate/Cashier (47) , Cashier (39) , Manager (37) , Designer (27) , Assistant Manager (23) , Customer Service Representative (22)

What are the pros of working at Hallmark according to real employee reviews?

"Great people to work with and since it's a smaller business you get to know your regular" ((in 249 reviews)); "There is only one pro I can think of and it would have to be the no supervision and flexible hours." ((in 248 reviews)); "They offer flexible schedules and you don't work every weekend" ((in 118 reviews)); "Benefits were good and discounts on items" ((in 117 reviews)); "Coworkers were great and was not a stressful job." ((in 111 reviews))

What are the cons of working at Hallmark according to real employee reviews?

"poor management and organization for store" ((in 124 reviews)); "Too many managers and a very few actual workers" ((in 85 reviews)); "Very busy during all holidays" ((in 55 reviews)); "Toxic upper management." ((in 40 reviews)); "HR claims investigations into complaints, but no actions are taken against bad supervisors." ((in 36 reviews))

What are employees saying about Hallmark layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Hallmark layoffs and their outlook for job security at Hallmark in 2026.

What are the top reviewed Hallmark locations?

Kansas City , Liberty , Houston , Atlanta , New York , Lawrence , San Antonio , Chicago , Los Angeles , Pittsburgh , Jacksonville , Dallas , Enfield , Virginia Beach , San Diego , Raleigh , Miami , Tampa , Saint Louis , Detroit , Minneapolis , Columbus , Denver , Phoenix , Austin , Kansas City , Las Vegas , Philadelphia , Charlotte , Greensboro

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Hallmark

Hallmark reviews

3.4

60% would recommend to a friend

(3,614 total reviews)

Mike Perry

62% approve of CEO

46% positive business outlook

Ratings by category

3.9

Work/Life balance

3.8

Diversity & inclusion

3.4

Culture & values

3.1

Senior management

2.8

Compensation and benefits

2.8

Career opportunities

Hallmark has an employee rating of 3.4 out of 5 stars, based on 3,614 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Hallmark employee rating is in line with the average (within 1 standard deviation) for employers within the Manufacturing industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

4K reviews

4.0

Jan 24, 2026

Normal retail job requirements

Key holder

Recommend

CEO approval

Business Outlook

Pros

You get an employee discount that increases each year. Extremely clean environment. Very strong team effort. It can feel very rewarding to help a customer find a special gift/item they've been searching for.

Cons

The pay is very low for the amount of running done throughout the day. Contract merchandisers make more than store associates who do the same jobs. Customers are usually older and sometimes unfamiliar with electronic coupons and rewards, so they usually just want you to do things for them. Hours vary greatly based on time of year. The huge price increase this year has turned a lot of customers off from buying higher priced items. Black-out (required dates to work) seem to be non-negotiable.

4.0

Jan 23, 2026

Great job

Retail metchandiser

Recommend

CEO approval

Business Outlook

Pros

Love the work life balance

Cons

Not enough hours to sustain

4.0

Jan 21, 2026

Great people, fantastic culture

Designer

Recommend

CEO approval

Business Outlook

Pros

The people are amazing and care about you personally. I’ve made some lifelong friends here. The culture is also very collaborative and open.

Cons

The greeting card industry is in decline, so layoffs in that department are unfortunately common.

Viewing 58 - 60 of 3,614 Reviews

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Jobs at Hallmark

Associate Designer- Marketing and Social Content

Production Equipment Operator ($23+/hr)