Hibu reviews

3.8

71% would recommend to a friend

(1,903 total reviews)

Kevin Jasper

82% approve of CEO

70% positive business outlook

Hibu has an employee rating of 3.8 out of 5 stars, based on 1,903 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Hibu employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.4 stars).

Reviews by job title

2K reviews
1.0
Mar 14, 2013

Very sad and stressful

Recommend
CEO approval
Business Outlook

Pros

I've met some really great people. The three week training class was motivating. I still communicate with many of the individuals that were in my training class. It is possible to be successful but your odds are very small. 3 out of 34 reps i my office made their sales plan last year. So it's not impossible it is just unlikely. If you do make your sales goal bonuses are great. One woman received a $10,000 bonus last quarter.

Cons

This job was a real disappointment. I was so excited after training to start in my home office. That's when everything went down hill. What you learn in training is not useful at all. They train mostly on print product which was not a heavy sell at my office. They introduce products without designing them properly. When there are issues or questions you'll be pawned off to multiple sources. You'll be lucky if you actually get an answer. There is a constant threat of being fired. Reps are constantly being written up. The goals are unrealistic. Even if you exceed your goal it is very short lived. The turnover rate is unbelievable. I started in the summer of 2012. There are only 3 people from my training class left in spring of 2013. Droves of new sales people come in to the office three or four at a time. Only to be gone within six months. I wish I'd come to this site before taking the job. It's very hard to find new business. When clients google hibu there is a ton of bad press. I didn't realize the company was in such financial distress until a business prospect told me. It's never discussed at meetings. They have defaulted on their loans. The name change didn't help at all. If anything it has made things worse. Especially after the CEO stated that the name was meaningless. Now 2 of the top us executives have been fired for trying to sell the us division. That is actually what everyone in my office has been praying for. It doesn't look like that will be happening. Now we all received an email stating that many offices will be laying off due to lack of sales. Our manager has been basically threatening everyone since December. We all live in fear that we will lose our jobs. It's terrible. Many have left already. I've seen Eight people leave or be fired in the past two months. They do not provide tools to be successful. They launch new products without giving samples to leave with clients. The tablets they supply you with and systems are horrible and outdated. You can't sell digital advertising to clients when your tablet doesn't even work. When you call technical support you will be on the phone for hours. It is so frustrating when trying to close a client. I've had technical support hang up on me because ether didn't know how to help me. When they remote in to your computer they get booted off and you have to remote them back in. It's a very very very lengthy process. They give wrong information all of the time and don't process orders correctly. Too many products are launched without proper training. We're constantly told to sell products and then pass of the technical work to other companies such as vantiv or American Express reps. These reps have no idea what they're doing either. You will also put a ton of mileage on your vehicle. You drive constantly. Your work day is never 8 hours. Nightly reports must be sent in to your manager. The inforsmtion that they ask you to provide can take an extremely long time to write. Meanwhile a record of what you've done that day is saved on your tablet. Managers are just too lazy to look at that information so you end up doing double work sending it to them. You must send the report after business hours. You're expected to cold call from 9-5. All office work is expected to be completed not during those hours. They constantly give busy work assignments. I would spend hours preping accounts on to have agendas changed. It is impossible to do all of the busy work they ask and sell without working 12-14 hour work days. When I first started I was making my sales plan. I made my plan the first quarter. After that I was given so much busy work it was hard to keep up. The accounts that I had been given had a million issues. I would spend hours trying to fix all of the issues that were handed over to me from previous reps. Clients were very upset and weren't getting good results. It was so frustrating. I literally would spend hours working with clients who were spending $120 a year. I grew my revenue in second quarter by 4%. I was written up and threatened because I missed my new sales goal by 2 sales. The problem was I had sold 3 new business clients for a new magazine they were launching. They didn't get enough advertisers so they canceled the magazine and I lost my new sales. I was so upset then I was written up a few weeks later for missing my goal. I'm currently in the process of looking for a new job. i just hope I am nkt laid off before I find a new job. I've only been written up once and am ranked 11 out of 34 in my office. I can't imagine what my coworkers are going through. If I am ranked 11 out of 34 and have been threatened I can't imagine what some have been told. I wouldn't recommend this company to anyone.

2.0
Jun 12, 2025

The Great Acquisition of 2024

Recommend
CEO approval
Business Outlook

Pros

Feels less cult-ish than some of the companies I’ve been at. I don’t miss having to live by three arbitrary values day and night. I can just exist in the office and log off for the day now. I’m also not feeling the pressure to get promoted super fast like I’ve felt at other jobs. Unpopular opinion: I think the training they provide is really valuable. It’s tiring to go through, but they actually provide equal training to everyone. This is very different from other places I’ve worked. Sometimes you get to work with fun clients. I love my coworkers, the ones I met because of RevLocal.

Cons

I’m one of the many employees acquired from Hibu’s “merger” with RevLocal back in August of 2024. This merger was sold like a true merger, but it was nothing more than a crummy deal made by a couple of wealthy businessmen. Businessmen who swore on their graves they’d never sell the company. But they did. At first, we all thought this would mean better opportunities and pay, but no. It was quite the opposite. It ended up being a total loss of company culture. Our company was a very sociable place that listened to its employees and welcomed feedback without retaliation. We had regular meetings with little talent shows and we got to meet other employees from all over the company. Now, work has gotten to be quite boring and micromanaged. I’m trying to find the right words to describe it without going on and on, and that’s extremely hard. But I’ll try. From healthcare benefits to the ways in which our managers communicate, nobody in the Columbus office has a reason to love their jobs anymore. While the price of high-deductible insurance offered is really low, it comes with an impeccably low number of in-network providers among other issues. This has been terrible for people with preexisting conditions who’ve needed to switch providers and perhaps come off certain medications due to lack of coverage. When it comes to communication, things get very messy. At RevLocal ALL meetings were either in-person or online with a cameras ON policy. Now, meetings are all through Teams with cameras OFF. You’re in a little session with coworkers across three offices and a manager or two who just talk at you. Topics are usually related to whatever is annoying the manager. If you ask any questions, you get shut down or laughed at. It’s really degrading! It’s just about listening to their small POV that protects their questionably bad product. Meetings should never be a checklist of things to go over, but a chance for people to come together to discuss things. I get that the teams are much larger at this company, but that’s also an issue. No company should have teams with 30 people who never see each other’s faces! Sometimes, people in the Columbus office will joke that their coworkers in other offices are “bots.” Going back to product-related things, their work is bad. If you were a small business looking for digital marketing services, would you trust Hibu if you saw their website and TikTok videos? Probably not! The only reason they have as many clients as they do is because they have an aggressive sales team. Their own business website is cluttered and not designed in a way that’s intuitive or visually consistent. The websites we build for clients are the same way. Their TikTok content is low-key embarrassing and the only followers they have are people who work at Hibu (who were bribed with small Amazon gift cards to do so). And just so you know, they will never take any feedback from bottom line people that might improve their product. They will continue to make decisions from top to bottom. And one last thing about product development before we move on to the worst part about working here: all RevLocal domains have been transferred. We live in a world where it’s hard for web creators to get employment at better companies without a portfolio. You can’t even make a portfolio with the better RevLocal websites you made cause they no longer exist. Bet the CEO read that and smiled cause it means we’re stuck here for a while. Here’s the worst part! They company isn’t very social at all. RevLocal was a place where people became friends. It was so crucial for our culture because work takes up 40 hours a week. But Hibu almost doesn’t want people to socialize. It loves to see people isolated in cubicles twice a week. I get that they might want work-life balance to be honored, but there’s not much time out of work for people to make friends in other spaces. All of my adult life friends are thanks to my time at RevLocal.

avatar
Hibu Response
11mo
Thank you for taking the time to share your detailed feedback. We truly appreciate your honesty and the perspective you bring, especially as someone who joined us through the RevLocal acquisition. We’re glad to hear that you’ve found value in our training programs and that your coworkers have made a positive impact on your experience. We’re also encouraged by your recognition of the more balanced approach to work-life integration. That said, as a current employee we would like to further discuss. Please give us a call at 855-447-4428.
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