Hudl reviews

3.8

76% would recommend to a friend

(1,060 total reviews)

David Graff

89% approve of CEO

78% positive business outlook

Hudl has an employee rating of 3.8 out of 5 stars, based on 1,060 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Hudl employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

1K reviews
2.0
Nov 12, 2025
Recommend
CEO approval
Business Outlook

Pros

Slightly above average benefit package. It used to be awesome, but as they got corporate - along with their leadership corps - everything has gone downhill. What used to make it a fun and coveted place to work, no longer exists. The core product is a need, not a want. It’s easy to sell because the customers know they have to have it, but the add-ons is where the competition comes into play, and Hudl does not do this part well. They created the initial market, but as it stands today - they follow innovation and don’t lead, which is a testament to the “leadership” they have in place. If you’re in the “inner circle’, you have job security for as long as you have a pulse, regardless of performance. They love friendly or DEI hires, regardless of prior qualifications or current performance.

Cons

Compensation is well below the market. You can get paid a LOT more, doing the SAME thing, anywhere else. Hudl will tell you that they are within the Lincoln, NE market - but who isn’t? They think working there is a privilege. It used to be, but they are about 8 years behind on that assumption and proudly convey it to their employees. If you’re a top performer but weren’t there at the beginning, you’ll soon find you are too talented for their leadership corps and they will find a way to get you out. The buffer they’ve created between their leadership friend group, communication to the board, and actual company morale, is now an insurmountable gap. Senior sales leadership manipulates performance reviews to fit a narrative. There are several people in stock-granted roles that have had..."extra curricular relationships" with senior executives. One of which was extramarital in nature and I'm sure board members absolutely loathe. If you're in that category, your job is guaranteed, regardless of performance. Sales leadership is a joke. Almost all of their first jobs were at Hudl and they haven’t left. The competitive sales leaders are the equivalent of special teams players who never got the chance to be starters. We're talking caveman-level intelligence. They have the leadership skills of a doorknob and nobody is motivated to work for them. To make it worse, the group they report to might be even more unqualified to be sales leaders. For example, I would argue that an arts and science major or a failed high school football coach isn't qualified to oversee a multi-million dollar organization. It’s really hard to have a successful team run by introverts and cavemen. Mid level sales management were mediocre sales reps from when the company was smaller. Lesbihonest, it's a group of friends from college that continually find a way to not get fired, regardless of year over year performance and who they throw under the bus on their way to the middle. There is no interest in bringing outside talent to coach, level up, and accelerate the sales team. If you want to learn a sales cycle full of process and roadblocks - Hudl is an easy in. If you want to learn how to sell, lead, and grow as an individual - this is not the place. Take the role for a resume builder for a year or two, then get out as soon as you can and earn true market compensation for your role.

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Hudl Response
6mo
Hey, I appreciate you taking the time to share your experience, even if I wish the circumstances were different. First, I'll own it - I was (and continue to be) the least talented of the founders. My co-founders are brilliant, and I've spent the last two decades trying to keep up. That said, we've built something pretty special together: a company that serves millions of coaches and athletes worldwide, employs thousands of people, and still manages to innovate (even if you don't see it from where you sit). I'm genuinely sorry you feel this way about our leadership and your experience here. If you felt undervalued, underpaid or unsupported during your time here, I'm sorry. That's not what we're trying to build, and clearly we fell short for you. No company gets everything right, and we certainly haven't. But some of what you've written doesn't square with what I see every day so I have to push back a bit. Our sales leaders come from diverse backgrounds (including some who started their careers here—we think that's actually a strength, not a weakness). We've invested heavily in external talent, competitive compensation packages, and leadership development over the past few years. We're not perfect, but we're not standing still either. The personal attacks and insinuations in your review aren't constructive, and frankly, some cross lines that make it hard to take the critique seriously. But buried in here might be legitimate feedback about where we can do better, particularly on compensation transparency, career pathing or performance management. If you're open to it, I'd welcome a direct conversation. You should still have my email address. Whether you take me up on that or not, I hope you find what you're looking for in your next role. -David Graff
2.0
Jan 9, 2025
Recommend
CEO approval
Business Outlook

Pros

I really like the people I work with. The individuals on my immediate team are empathetic and supportive and have really helped me grow in my career.

Cons

I have autism and ADHD, and working at Hudl has become increasingly difficult. The only feedback we’re getting lately is negative, which has made it hard to trust my abilities and has led to significant anxiety. In previous jobs, I had clear expectations and received specific, balanced feedback that helped me grow, but here, despite asking for clarity, I haven’t been able to get that. It's been difficult to understand what I need to do without this accommodation. The lack of strong mentorship and consistent training for new managers has been especially challenging. I feel that my work is not being evaluated fairly, especially since I'm introverted and struggle with social cues. I worry that I’m being rated lower now, even if my work is still good. This has taken a toll on my mental health, and I've even returned to therapy. My therapist believes I should leave, but with the job market being tough, I’m unsure. Additionally, I’m struggling to prioritize my work. Our product manager frequently changes priorities without explaining the business reasoning behind them, so it’s unclear why we’re working on certain tasks or whether they are even impacting our customers. This lack of clarity makes it difficult to focus and feel confident in the work I’m doing. I’m thankful to still have a job, but seeing many neurodivergent colleagues let go or leave recently has left me constantly anxious about being fired. One of my friends requested clear steps for improvement based on performance feedback and was let go shortly after, which only increases my worry. I don’t know how much longer I can stay in this environment.

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Hudl Response
1y
Thank you for sharing your experience so openly. We’re truly sorry to hear that you’re feeling this way, and we appreciate your respectfully blunt feedback on how we can better support our team members. Our goal is to create and an environment that is inclusive and accessible for everyone on our team. Your concerns about feedback, mentorship and clarity in expectations are important, and we want to ensure you feel supported in your role. We encourage you to connect with your HRBP to discuss possible accommodations and solutions that could improve your experience. Your well-being and professional growth matter to us, and we’ll work with you to find ways to support you. Thanks again for your for bringing these issues to our attention—we’re glad to have you on the team.
1.0
Nov 23, 2020
Recommend
CEO approval
Business Outlook

Pros

They will pay you. Are really upfront with their values. They’re consistent with who they are. They run a business, nothing more nothing less.

Cons

Pressure for performance. Depends entirely who you report to, but manager/boss will be the catalyst if you have a good experience or bad. All up to you, incredibly entrepreneurial if you’re into that. Super cheap with internal spending but that’s pretty par for the course for a “start-up”. Have to buy in, if you’re not bought in you’ll have a hard time at work.

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Hudl Response
5y
Thank you for taking the time to leave a review! We appreciate your feedback. It will help us continue to improve our management philosophy of coaching, developing and serving employees.
Viewing 19 - 21 of 1,060 Reviews

Glassdoor has 1,280 Hudl reviews submitted anonymously by Hudl employees. Read employee reviews and ratings on Glassdoor to decide if Hudl is right for you.