KnowBe4 reviews

3.5

62% would recommend to a friend

(1,478 total reviews)
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Bryan Palma

55% approve of CEO

58% positive business outlook

KnowBe4 has an employee rating of 3.5 out of 5 stars, based on 1,478 company reviews on Glassdoor which indicates that most employees have a good working experience there. The KnowBe4 employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

1K reviews
1.0
Jun 24, 2025
Recommend
CEO approval
Business Outlook

Pros

There are no pros working here. Do not even think about working here.

Cons

Too many cons to list. But here are a few: 1. The pay is a complete joke. $49k base salary. Marketing will say “but the company bonus!” …yeah. An extra $100 or $200 pre tax each month. Add that up, and it’s still the lowest paying base salary SAAS sales company in Tampa Bay 2. The sales “leaders” are betas. They couldn’t even manage a fast food restaurant on graveyard shift. The amount of micromanaging they have is ridiculous. You will clock in at 9AM on a Monday (oh yeah. You clock in for this role, which is so elementary for a sales rep role), and you will see 5+ emails from “leadership” asking you to update sales notes 3. The sales “leadership” BEGS sales reps to send them deals so they can contact the prospects. The leaders take days or even a week to do it (if at all), and provide zero value or reason for the prospect to ever respond to them. Total jokes 4. The sales leaders evaluate every single stat about you. Will monitor your call time, your computer activity, and will micromanage you until you quit. 5. Majority of the leaders are Scientologists, and play favorites to reps who are Scientologists. Marketing will reply to this and say it is false, but reps were penalized when reporting factual data proving this to sales leaders 6. The CEO is completely clueless. He’s looking for cost cutting, and also forcing everyone to work 5 days a week in office if you live within 30 miles of Clearwater. Drive 60 total miles a day, 5 days a week to make $49k base salary? Do it if you want to, but it makes no sense 7. The company is trying to do marketing smear campaigns against the competition because the competition is coming in fast and stealing all the business. Customers have realized that KnowBe4 has no innovated in years, repackaged products into new names, and is too expensive with little value 8. Sales leaders promote mediocrity. They clearly play favorites, and will support beta behavior and poor sales performance as long as you do what they say If you like sitting in traffic for 3 hours a day 5 days a week, low pay, and micromanagement, come work here! Otherwise, avoid this place like the plague.

2.0
Jun 26, 2024
Recommend
CEO approval
Business Outlook

Pros

Anyone who is Director level and below is amazing to work with. Snacks in breakroom

Cons

Owned by Vista Equity Reviews on Glassdoor are made part of the onboarding and training period and do not represent actual culture - look for reviews from employees that have been here longer. They say they are only looking for interview or hiring process responses, but that's untrue. Take a look at the end of April where every executive posted on Glassdoor to boost numbers and ratings (some of them twice). - No pay raise or costs of living increase in 2 years (since Vista) IN FACT my teams received a pay decrease with a literal 100% increase in accounts. CEO answered one of the filtered AMA questions about account load saying it was lowered except TT, which is yet another lie. Bonuses are basically non-existent anymore but they are dangled in front of us in morning meetings as a carrot on a stick. CEO lied about layoffs Pay is not in linewith role and stratification This company has turned into a Vista pump-and-dump. The only goal is to get to 1 billion ARR without regard to customer experience or employees. We've stopped sending out customer satisfaction surveys after onboarding. NPS surveys had abysmal responses from customersbecuse of constantly shifting CSMs Management has stopped sending out "Best places to work" surveys and the last survey had horrible participation because everyone is scared and surveys are not truly anonymous. We used to have "AMA"s and those now have to be submitted and we receive rose coloured, filtered answers. 1 hour AMA with CRO resulted in him talking for 40 minutes and only a handful of questions being answered, and the rest "tabled". With lower pay, layoffs, and non-anonymous surveys - everyone is too afraid to tie their name to good questions in AMA's or calling out the B.S. No longer hiring remotely New commission structure is impossible to comprehend with their answer being a horrible excel spreadsheet we need to fill out to figure out our pay. (yes, really) Except the teams doesn't have access to reports (and haven't for 3 months), so it's useless. Commission structure now will result in zero commission dollars if a single opportunity is lost by a CSM. All cross sell and upsell opportunities have been taken from CSM and handed to sales. They now have a only a 30 day window out of a 1 or 3 year contract to boost theircommission. We have lost all visibility to reports that directly affect our pay - we feel it's being made impossible to understand on purpose. People "promoted" from TT to SMB received zero pay increase. CEO is asking us to proofread his book. (yes, really) Morning meetings consist of the CEO flouting his cash showing us his "real wood" bookcase, videos of his mansion, and his cyber truck - or another executive's Ferrari. This.... while our team gets pay decreases or laid off. Completely tone deaf.

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KnowBe4 Response
1y
Hello Knowster. Our Glassdoor reviews come from employees with all different years of experience with KnowBe4, we cannot control who does and doesn’t leave us a review. Glassdoor automatically asks previous reviewers to write a new review annually. This is the first year we have had no COLA because it was changed to giving out merit raises instead which the majority of the company received in January. The AMA questions that Stu answers are not filtered, and any questions he doesn’t have time to answer in our 15-20 minute Daily Briefing meeting, he will send out written answers to the entire company. By submitting questions ahead of time, it gives Stu a chance to gather more information from appropriate departments as some specific questions he needs more data for. A mistake was made regarding CSM pay, and Stu corrected himself in the next meeting once it was brought to his attention. Our bonus structure remains the same, it’s tied to our monthly company-wide sales which means it does fluctuate monthly. If you still have ongoing questions about your compensation plan, please reach out to our compensation team for clarification.
1.0
Feb 9, 2024
Recommend
CEO approval
Business Outlook

Pros

Open Paid time off policy

Cons

Commission decreased Company bonuses decreased Money hungry CEO

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KnowBe4 Response
2y
Hi Knowster. We want to assure you that the changes in commission plans were a result of an increase in total on-target earnings for our revenue sector. The bonus structure has changed to reflect our new measurement of success, ARR, but the goals remain attainable. We strive for transparency in our compensation policies and encourage open dialogue, so please reach out directly to your manager or HR for clarification.
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