National Life Group tells its employees it's in the midst of a culture change uniting its two main campuses (Dallas, TX & Montpelier, VT) with one unified message and branding but they're not doing a great job at it.
The changes I saw during my tenure were band-aids at best. Very "yay-rah-rah" in a superficial way, but not much substance behind the initiatives. Upper management is old school, marketing approaches are outdated and clumsy. This old conservative company wants to keep up with the times, but the folks at the top are not very transparent or compassionate and not willing to let go of old ways of doing things.
They tell employees that people matter most, perform countless employee surveys and focus groups, but creative, right-brained, outspoken people don't last long. This is sad because with an infusion of young, creative, blood there is so much potential. If you are very left brained and want to come and go without rocking the boat too much, National Life can be a good fit.
It seems that many who have been here for a long time don't believe the "people are important" song and dance anymore, which is sad, because this company has a decent reputation and a lot of potential to attract good, creative minds, which they desperately need if they want to stay current in the industry.
