Rokt reviews

3.9

67% would recommend to a friend

(372 total reviews)
avatar

Bruce Buchanan

68% approve of CEO

80% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 372 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

372 reviews
1.0
Feb 11, 2026

Questionable leadership

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Office Perks - GKO (Global Kick Off) every year at desirable resort locations (Texas, Bahamas) - Working with talented individuals that you can learn from

Cons

- Management is often clueless about the people they're evaluating and performing reviews upon. They don't interact or work with you on a personal level but have no qualm talking about what your performance is expected to be or what your character is like. You can expect your career evaluation to be total theater where the final result is often disappointing without any transparency or oversight into the decisions. - Career ladder is entirely pointless - the company goes into such detail about what the criteria for success is, but reading it is a waste of time because the main focus for career progression is output, nothing else. In fact, I would argue that output isn't as important as conveying to the team that you work with that what you're doing is "essential" and "important". Work at Rokt is definitely political. - You could literally use AI to do your job and get promoted because the outputs are flashy and visual but do not provide any substance for the company at scale. Management misses the mark on this and they wonder why they're missing their revenue targets. - Hiring freeze: listen, you can hire a bunch of new university graduates to do the work, but don't be surprised that the output has gone significantly down because the actual productive hires are spending too much time babysitting the rest of the team. If Rokt was genuinely concerned about employee retention they should just hire competent people to do the work instead of discriminating against age and experience.

1.0
Feb 10, 2026
Recommend
CEO approval
Business Outlook

Pros

Free lunch and annual trip, some people are nice outside of work It's great if you are from Australia, you definitely get a huge leg up

Cons

So many senior and / or talented people have left in the past few months. Management takes zero responsibility in failed GTM strategy or product investments, the answer to everything is unless reorgs ICs who work very hard do not really get recognition. Mid managers spend a lot of time brown nosing the leadership but do not know how to mentor their teams

1.0
Feb 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Free Lunch & Snacks Cool Coworkers Swag Challenging Work/Projects

Cons

1) Terrible transparency from senior leadership. Everything is discussed behind closed doors but not communicated to the actual team in a timely fashion. Definitely a bit of a boys club at the top. The many elephants in the room are never actually discussed. 2) If you’re interested in career progression, this is not the place for you. You are consistently undervalued and under leveled. You could be on the same level (salary) as someone with half your experience and expertise and have to consistently prove why you deserve promotions. Promotion opportunities are highlighted as a positive in the interview process, but are actually extremely hard to get. If you’re not “in” with the leaders of your team, don’t even think about getting promoted before 2 years of employment . You can write a 10 page essay on all of your accomplishments and projects you’ve worked on stating why you deserve a specific promotion, but it doesn’t matter if leadership doesn’t find your role “impactful”. Leadership only finds out how impactful these roles are once people are fed up and decide to pursue better working conditions. Expectations here are extremely high and never actually match your role. Then you are expected to continuously take on more while never actually getting what you deserve. 3) What started off as a good working environment has turned into a toxic work place culture. You are praised for working long nights and weekends. If you’re not going to sleep thinking about how to improve your job, then you’re not valued as a “good employee”. If you value your mental health please look elsewhere!

Viewing 37 - 39 of 372 Reviews

Glassdoor has 385 Rokt reviews submitted anonymously by Rokt employees. Read employee reviews and ratings on Glassdoor to decide if Rokt is right for you.