Rokt reviews

3.9

67% would recommend to a friend

(372 total reviews)
avatar

Bruce Buchanan

68% approve of CEO

80% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 372 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

372 reviews
1.0
Sep 17, 2025
Recommend
CEO approval
Business Outlook

Pros

The magenta logo and F1 sponsorship

Cons

Have you seen the movie Get Out? People who stay at Rokt longer than a year have the same glassy-eyed, dead inside look. Husband and wife run the company, husband of wife's best friend is the CRO. Any external leaders hired into the company do not last b/c the husband and wife rule with an iron fist. They are literally a textbook in horrible management and toxic behavior, they pick favorites and promote them across the company, they weaponize employee surveys to suit their needs. They have absolute and blatant disregard for any opinions outside of their own. They are monitoring how often employees come into the office and how long they are at computers. There is zero trust in the employee base. Dissent is silenced, individuals are pitted against each other. Crying in phone rooms is the norm. I could go on. Oh and they are afraid to articulate what they actually do b/c they know that consumers hate pop up ads (read the website, its all jargon none of it makes sense).

5.0
Sep 16, 2025

Great place to work!

Recommend
CEO approval
Business Outlook

Pros

The people at Rokt are genuinely supportive and want you to succeed. It’s fast paced, but I’ve never felt like I was on my own. From the very beginning, I was trusted to take ownership of projects and contribute my ideas and suggestions, while also having the support of my team to lean on whenever I was unsure of the next steps. There's a culture of useful feedback and celebration of wins. Company-wide events are super fun and you're surrounded with great people! It's so refreshing working on a team with smart, pro-active, and interesting team members!

Cons

With so much going on, priorities can shift quickly and you have to be comfortable with change.

2.0
Sep 16, 2025

Run, don't walk... away.

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Rokt is a great place for those early in their career. As an AI-forward company, they provide learning opportunities and full access to the tools and trends at the top of the market right now. For early-career employees willing to work for it there are opportunities for advancement.

Cons

Leadership claims to encourage transparency but makes decisions in a vacuum and is unreceptive to feedback, so changes are made at the whim of the executive team without consideration or a plan B for any negative impact. Employees are "a number" at best and treated as completely dispensable. If you're not Australian or part of the "in crowd," it's impossible to succeed. Constant reorganizations (which they now refer to as "evolution") make a tumultuous and unstable environment where employees are deep in a high-pressure environment, thick with fear.

Viewing 76 - 78 of 372 Reviews

Glassdoor has 385 Rokt reviews submitted anonymously by Rokt employees. Read employee reviews and ratings on Glassdoor to decide if Rokt is right for you.