Sony Electronics reviews

No long term strategic management. Starts every fiscal year with good intentions, but then transitions back to controller micro management of marketing initiatives and plans. Very very difficult to use plan strategy and build markets without many people involved in questioning why. Controllers and management want direct sales results from marketing activities. Time is spent mostly justifying direction, and proving you should do something, instead of doing something. End result is late to market, less sales and very very limited ability to explore non traditional marketing and social media opportunities. Very very very structured, Mandated policies procedures and responsibility hand cuff creativity and response to market.

Became a franchise boutique. To many chiefs and not to many Indians.Management totally disconnected from reality.All play politics of "protect my chair". Nothing new in horizon.They live on old merits when SONY use to be number one. Management only way to reduce expenses and achieve their budget number is to reduce working position.