Don't buy into the friendliness; it's all an act.
Pros
Fantastic coworkers who have your back and want you to succeed. Great (but somewhat informal) product training. The company is smaller, so it's easier to meet the people in charge. Decent pay and benefits. Neat swag, including the best coffee tumbler I've ever had in my life.
Cons
Don't buy into the "family" sentiment; it's just like any other corporation that sees workers as resources and numbers rather than human beings. You can have tremendous experience and be invaluable to your team, and be repaid with a layoff with absolutely no advance warning or time to find new employment. Your job is emphatically not safe, and your job security is smoke and mirrors. Just in 2022 alone they've hired managers that don't interact with their teams in Slack, only watch meaningless "metrics," and invent policies that have nothing to do with solving customer issues and do absolutely nothing to help the customer experience. I guess that distance from your peons makes it easier to choose someone to lay off if you don't have to get to know them as a person. The bigwigs will have their faux-avuncular Google Meet town halls, where they will assure you that there won't be layoffs, then the company will quietly lay you off on a random Thursday a few weeks later, effective immediately, whilst refusing to tell you why your name was chosen, and remotely wipe your computer as their third-party HR callously tells you that "you'll be better off for it." And then no one — not your aloof manager, nor the executives who "befriended" you, nor the co-CEO you went to high school with — will even reach out to see if you'll be okay. Congratulations, Tekmetric has unpersoned you. I really and truly thought Tekmetric would be different and would fight for its workforce, but I guess I was just too stupid to realize that they're a soulless company just like every other one I've worked for. They're only better at hiding it.