-Overpriced Products/Market
From day one It was clear Willscot was the most expensive option for storage and office solutions compared to competitors. Yes we had the nicer products, but not for 2-3x more per month.
-Too Many Hands Involved (Sellers)
Sales managers are graded off of how many units on rent we have in our markets, but established reps had contacts who only work with them. The commission for out/in dirt orders was more than fair, but when it comes down to keeping your job, the most important aspect is in-dirt orders for your assigned market.
-Meetings Stacked on Meetings
Tons of meetings. Sometimes 10-15 per week.
-Constantly Changing Performance Metrics
They expected us to have the time and motivation to make 40+ outbound calls per day and place 2 new orders as well. You are also expected to have a certain amount of furniture, add-ons, insurance, etc included in your quotes (upwards of 80-100% for certain categories of inclusions). You would find yourself adding items to quotes when the customer already made it clear they were looking for the cheapest option available.
-Internal Help (Billing, credit, account specifics).
It was almost impossible to get help when customers had problems that reps couldn’t fix. You ask someone, who asks someone, who needs someone else and eventually it would disappear and you’d have to start over from the first person.
-Extreme Market Goals
This company benefited greatly from Covid and goals were expected to be hit and growth shown following fluke years.