GMR Marketing

2y

Rather than targeting a specific demographic, brands marketers are looking for more engaged consumers who are loyal to their products. But how do we take demographics out of our marketing mindset? GMR’s Director of Data Science Mary Willcock talks the benefits of AI and data to align with consumers over behavior patterns rather than relying solely on demographics for audience targeting. At GMR, we use our SOLE Science capability to do just that.

GMR Marketing

2y

The world's 50 Most Marketable Athletes of 2023 ranking has been published. The list, created by SportsPro, always generates interesting conversation. Discussions around the methodology, which includes qualitative data for the first time, questions around missing (or included) athletes, and opinions about the definition of marketability. One key takeaway for us is global football and it’s overwhelming dominance. 22 out of the 50 athletes were footballers (tennis was second with eight athletes). Also, noteworthy—its omnipresence. There were football players from six continents; eight are women (including two in the top 5); and ages spanned from 22 to 38-years old. There’s a chance we could see Bukayo Saka at the pinnacle of marketability for another 16 years (until 2039!), similar to how Messi and Ronaldo have been ranked in the past 14 editions.  They might all play the same sport, but this group of 22—including the likes of Rapinoe, Rashford, and Neymar—have incredibly diverse profiles, passions, and pursuits outside the pitch. Similarly, many of the clubs, leagues, and tournaments that these athletes participate in represent different things and speak to fans in different ways. Long story short, whatever brands might be looking for in sponsorship, they can find in football. And we can help. Who was #1 you ask? To no one’s surprise—Inter Miami's man of the moment, Messi.

GMR Marketing

2y

GMR recently hosted our inaugural Diversity Forum, featuring sports industry leaders and GMR clients discussing the value of partnerships that are grounded in inclusion. In this video, GMR Executive Vice Presidents Todd Fischer and Jessica Giordano examine the importance of advocating for equity with two of our partners: WNBA SVP and Chief Growth Officer Colie Edison, and the U.S. Soccer Federation’s VP of Marketing, Kay Bradley.

GMR Marketing

2y

You may have heard of #GMRClient Nissan Motor Corporation’s longstanding Heisman House tour activation that has continued making its way to some of the top college matchups this year. But did you know that we also partnered with Nissan to launch the Nissan Heisman House Pass alongside the fourth installment of the Virtual Heisman House? The Nissan Heisman House Pass is the brand’s entry point into a Web3-enabled NFT platform that hosts access to experiences with Heisman winners, exclusive content, game tickets, and more. Nissan is thinking beyond collectability to community and access, allowing fans to use blockchain tech and NFT tokens as a mechanism to unlock exclusive experiences that get them closer to the most magnetic parts of sports and culture. Head to the links below to join the experience. Nissan Heisman House Pass: https://lnkd.in/ePZdNycK Nissan Virtual Heisman House: https://lnkd.in/eQEhUKm6

GMR Marketing

2y

In 2007, London hosted the NFL’s first overseas regular season game. Since then, interest in American football has continued to increase abroad. On October 15, GMR’s Director of Partnerships Jake Deitcher attended the Baltimore Ravens-Tennessee Titans game at Tottenham Hotspur Stadium in London. In this piece, he examines how the NFL’s international strategy can be used by those leagues and brands trying to penetrate the U.S. market through sport.

GMR Marketing

2y

Six countries will host FIFA World Cup 2030 matches. It's been some weeks since the announcement, but the excitement around the novelty remains as many ideas around the opportunity begin to develop. Why is this exciting? The FIFA World Cup 2030 is going bigger and across more countries and confederations than ever before. Let’s talk format because it’s unique. The event will feature single opening matches in Uruguay, Paraguay, and Argentina for the centennial celebrations of the first World Cup. All subsequent matches will take place across the three host countries—Spain, Portugal, and Morocco. This might pose some interesting challenges around logistics and match planning but opens a plethora of interesting activation opportunities for brands in all six markets, three continents, and around the world. How can brands capitalize on these unique historical commemorations? What opportunities can be found in the three host markets with some of the world's most passionate fans and incredible stadiums, including Estadio da Luz, Santiago Bernabeu, and a rumoured 113,000-seater "mega stadium" near Casablanca that wants to host the Final? And, perhaps most importantly, what can brands begin doing today, and along the way, to be in prime position for this unprecedented event? These are all topics we are exploring with brands. Explore them with us at GMR FC.

GMR Marketing

2y

At GMR, we take pride in our Employee Resource Groups (ERGs), which provide belonging and work toward equity for people with shared needs, barriers and challenges. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Jon Steltenpohl, our VP of Client Services who also serves as Co-Lead for Prism, an ERG that supports our LGBTQIA+ StoryMakers. “Being a co-lead of Prism, GMR’s LGBTQIA+ ERG, has further humanized the diversity of the LGBTQIA+ community for me. It planted a seed of curiosity in me that continues to grow. The amazing fruit I’m bearing is a greater compassion for each person’s lived experience, a desire to learn, and greater empathy for others. I will look back on this part of my GMR journey with pride and tremendous thanks that GMR invests in the development of our whole self.”

GMR Marketing

2y

From Barbie to the NFL, brand partnerships have been front and center in everyone's feed recently. GMR’s Senior Vice President of Partnerships Casey Gartland shares his thoughts on how we keep pushing the industry forward - with intentional partnerships that serve a greater good and reflect a brand’s core values. He gives us a sneak peek at some upcoming work and his hot take on what he believes is the most impactful tool in a brand's marketing toolbox.

GMR Marketing

2y

We’re excited to announce that #GMRClient Xfinity won Brand of the Year at the Tempest Awards during the Esports & Gaming Business Summit in Las Vegas. GMR worked with Xfinity and their partner agencies including Spark Foundry, to lead Xfinity's gaming partnership, media strategy and a robust content plan that stayed true to the brand's mission. The campaign placed them at the convergence of gaming, sports, and entertainment through culturally relevant experiences that crossed passions while resonating with gamers. Congratulations to all who touched this award-winning work!

GMR Marketing

2y

Two weeks ago, #GMRClient Meta attended Best Buy’s Holiday Leadership Meeting (HLM), where the top Blue Shirts (Best Buy employees) had the opportunity to get hands-on with the new Quest 3 & Ray Ban Meta before the busy holiday selling season. GMR partnered with Meta to transform their booth space into different demo zones where attendees could demo the product and test out different accessories and styles. At the end of the event, Best Buy's Blue Shirts rate all the booths and the Meta booth tied for first with a score of 4.9 out of 5. Congrats to the Meta and GMR teams on an award-winning experience!